6. Personnel Designation Qualification Joining year
Mr. Ramniklal Shah Chairman B.Sc, B.Ed, M.Ed 1969
Mr. Chetan Shah Vice Chairman B.Tech, M.S. (USA) xxxx
Mr. Mayur Shah Managing Director B.E. M.S. (USA) xxxx
9. A century old legacy to be Ahead of Time
Though the group was founded in 1969 by Ramniklal Shah, an educationist, the
seed of redefining values was sown by his father the late Zaveribhai Shah.
10. Founded on principles of Trust and Transparency
Walking on the footsteps of the father, Ramniklal Shah
too redefined values when he founded Marathon Group
in 1969. A teacher by profession, Ramniklal Shah would
stick to his principles of truth and fairness.
He laid foundations of Marathon Group on Transparency
and Trust. Innovation, for him, has always been the
keystone of Marathon Group ever since its inception.
12. has become habitual
At Marathon Group innovations do not happen by accident, they
have mastered the skill of innovations to the extent that it has
become a habit.
The Marathon Group is credited with developing the first building
to have a helipad on its top (Marathon Heights, Worli, 1997).
14. Marathon Realty, a trusted real estate development group of
Mumbai building faith in the hearts of people through quality and
innovative offerings.
The group has built many benchmarking projects; some are awarded
for best planning, construction and technology.
15. Completed over 70 projects in India
The Group’s ongoing projects are
spread over 28 lakh sq. ft. in Mumbai.
16. Retail
High-Rise Residences
Marathon caters to the Townships
lifestyles of all classes and masses
Corporate & IT Parks
18. VISION
Aim for 6.5 times in revenue & 5 times in area
construction
Enter top 5 in customer satisfaction in Mumbai
Metropolitan Region(MMR)
Be the most trusted developer in MMR
Achieve best-in-class design
Gain position in top 5 employee engagement in MMR
MISSION
To be on a path of constant innovation, of setting new benchmarks
in the Indian Real Estate Industry
20. IDEAL LOCATION
Choice of good location that appreciates and brings growth in years
to come
IDEAL MASTER PLANNING
Efficient master planning helps utilise area effectively increasing
utility, while reducing wastage to minimum
LATEST CONSTRUCTION TECHNOLOGY
Leak & earthquake resistant structures built from latest maven
technology
IDEAL PRODUCT DESIGN
Proper emphasis on a viable product mix that encapsulates all the
benefits at one go
IDEAL MARKETING SUPPORT
Clear focus on pre-sales, sales and after sales support to facilitate
decision making
IDEAL MAINTENANCE SUPPORT
Equal importance to premises maintenance with special yellow
brigade to take off the worries of regular and timely maintenance
22. MIVAN Aluminum shuttering
The technology introduced for the first time in India by Marathon Group as a
developer such as Aluminum Shuttering that ensures Leak-proof, Earthquake
resistant structures along with speedy construction and quality delivery, which
has been implemented in Marathon NextGen Era, Lower Parel in 2002,
23. PERI technology
PERI Table technology ensuring structural uniformity in high rise buildings have
become benchmark in the construction Industry. This technology has been
implemented in Marathon Futurex, Lower Parel in 2009
24. Fibre Reinforced Stucco Paints
To make the exterior more durable the Marathon Group has been using Fibre
Reinforced Stucco paint, which is flexible as it expands to heat and contracts
during cold conditions without cracking.
26. 1922
Marathon Group's patriarch – the late Zaverbhai Ramji Shah-
planned and executed 550 acres of land in Mulund in
association with German Architects - Carter & Crown. He
introduced the concept of town planning in his project and
well defined town planning of Mulund inspired Chandigarh to
follow suit.
1972
Marathon built Marathon Poonam, one of the first 7 storey
buildings in Mulund with a lift. Till then lift as an essential
utility in buildings was not common in eastern suburbs of
Mumbai.
27. 1990
Marathon Group constructed Marathon Antariksh, Mulund's
first high-rise building.
1997
Marathon Heights, the first highrise building in India to be
equipped with a helipad on the top was awarded 'The Best
Residential Project of the Year – 1999 by Accommodation
Times (A Times of India publication).
28. 1999
Marathon Heritage, Vikhroli, was chosen by Canara Bank
over 37 other competing projects, to house its employees.
2004
Marathon Group constructed Marathon NextGen Era,
one of India's tallest residential towers.
30. Marathon Heights, the first residential tower in India with a
helipad, was awarded 'The Best Residential Project of the Year
- 1999' by Accommodation Times.
Marathon NextGen Innova won the award for the ‘The Best
Commercial Project of the Year 2006-07’ by Accommodation
Times.
The Marathon has been nominated for international LEED Gold
certification for its Futurex project (One of the tallest commercial
tower in India) at Lower Parel because of its Green Initiative
32. 1969
Marathon built Dr. Radhakrishna Nagar Teachers
Housing Society in Mulund on a no-profit basis.
1970
The Group volunteered to construct V. P. M.
Kannada School in Mulund East.
33. 1971
We partnered with Shri. Mahila Gruh Udyog (Lijjat) to
offer flats to people with an income of less than
Rs. 500/- p.m.
1993
Marathon volunteered and rebuilt 100 homes free of
cost to rehabilitate villagers affected by earthquakes in
Latur, Bhujpur and Kutch.
34. 2002 2004
Renovated and beautified Mulund Beautified the Eastern Express
Railway Station in Mumbai. Highway in Mumbai.
35. 2005
MARATHON MUIP
Marathon MUIP (Mumbai Urban
Infrastructure Project) at Kanjurmarg
was a SRP (Slum Rehabilitation Project)
executed during the development of
JVLR (Jogeshwari - Vikroli Link Road) in
order to rehabilitate people who lost
their homes falling under the proposed
project of road development. This
project was completed in record time
and was awarded the Certificate in the
presence of Honourable Smt. Sonia
Gandhi, for offering economical homes.
37. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
38. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
39. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
40. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values To give customers the best in terms of quality, service and
deliver long term benefits.
Brand Identity
Brand Perception
Brand Engagement
Brand Association
41. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
42. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
43. MARATHON BRAND DNA
Brand Promise
Brand Strength
Over 8 decades of real estate experience
Brand Values
Techno-savvy company
Impressive Land Bank in MMR region at strategic
Brand Identity
locations keeping in mind the future prospects
Complete portfolio from affordable housing to ultra
Brand Perception
premium
Brand Engagement
Brand Association
44. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
45. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
46. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values Integrity & Transparency
Creating Customer Delight
Brand Identity Create Happiness for Each Other
Continuous Improvement
Brand Perception Respect resources & Create Exponential
Value
Brand Engagement Respectful, Commitment and Fairness
Brand Association
47. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
48. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
50. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
51. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
52. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
People perceive it as one of the most reliable &
Brand Identity trustworthy developers.
Brand Perception
Brand Engagement
Brand Association
53. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
54. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
55. MARATHON BRAND DNA
Brand Promise
Brand Strength
Rational Route: Technological-driven company
Brand Values setting higher standards of living.
Brand Identity
Brand Perception
Brand Engagement
Brand Association
56. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
57. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
58. MARATHON BRAND DNA
Competitors
Product
Brand Attributes
Brand Promise
DLF
Corporate & IT Parks
Brand Strength
Lokhandwala Godrej Properties Retail
Townships
Brand Values
Kalpa-taru
Real estate Rustomjee
Ackruti City
Brand Identity
MARATHON
Nahar Group
Reliable Value for money
Brand Perception Comfort Trust
Rise Residences Acme Group
Ajmera Realty
Brand Engagement DB Realty
Construction Intelligence / Innovation
Brand Association
59. MARATHON BRAND DNA
Brand Promise
Brand Strength
Brand Values
Brand Identity
Brand Perception
Brand Engagement
Brand Association
Brand Association
61. MARATHON BRAND DNA
BRAND POSITIONING
USP Deploying latest technology
TG Sec B, Sec A & A+
Statement Redefining real estate
Redefining Infrastructure
62. MARATHON BRAND DNA
BRAND PERSONA
COLOUR Earthy brown colour – It signifies basic roots and down to
earth philosophy.
It is colour of brick, an element of earth that represents
construction industry
CHARACTER Leadership, pioneer in field of real estate
LOGO
MANDOTARY:
Marathon unit has to be presented in all communications as per brand guidelines.