1. Der “Creative Zone Innovator”
ein europäisches Modell
Meike Sturm, CURE Projektkoordination
2. The CURE Project
Time: January 2010 – December 2013
Budget: 3.4 m €
Funding: INTERREG IVB NWE: 50% ERDF
Partners: Lead-Partner: City of Hagen, DE, project coordination: cep sturm
8 Partners in DE, BE, UK, FR, NL , 2 Observers in NL, IR
CURE's aim is the support of creative and cultural industries in particular to
assist neglected districts of European medium-sized cities. The strengthening of
the creative sector, a network of creative entrepreneurs and the provision of
adequate facilities and building structures ("creative zones”) can significantly
contribute to revitalization and a new identity.
CURE-WEB.EU
6. Flow of diversity
The CURE Approach
CURE partners selected a set of innovative measures for enhancing the flow of
diversity in the CURE Creative Zones
The measures are complementary to eachother an build up different scales of
intervention
Different events’ programs and formats to create continuous impulses that will
stimulate meetings, collaborations, networks and place identity
CURE-WEB.EU
7. Flow of diversity
Best practice Colchester – Hidden Kiosk Project
Part of an activity programme that will use events and projects led by the
creative sector aimed at the community to promote the changes taking place in
the area and build an identity as an area filled with creativity.
bring life to some disused kiosks in St Botolphs; people ‘try-out’ their local,
creative business idea and bring new activities and footfall to the area
Run as a competition, with judges spanning creative industries, politics and the
media the first phase achieved ten winners from a variety of sectors – including
a vegan cake-maker and a bicycle repair shop and café.
CURE-WEB.EU
8. Learning Lab
The CURE Approach
To create a learning environment which enables entrepreneurs to continually
expand their capacity to create the results they aspire and remain innovative
and creative.
CURE partners test intervention strategies on different scales and with different
forms of involvement (from individual to sector level and from informal to formal
learning opportunities)
CURE-WEB.EU
9. Learning Lab
Best practice Brugge – „design met wortels“
contemporary design meets old handcraft techniques
Run a series of workshops, master classes, exchange & inspirational moments
on handcraft techniques (ex. lost wax techniques, knitting, pottery ...)
CURE-WEB.EU
10. Cultural Business Model
The CURE Approach
How a creative zone creates, delivers and captures value for the creative
entrepreneur and its stakeholders.
CBM will contribute to a professional functioning of the CZ in the field of strategy
making, organisational design, entrepreneurship, finance, marketing and
innovation.
CURE partners test different concepts for innovative cultural business models.
They cover different levels of intervention: individual level, building level, area
level and district level
CURE-WEB.EU
11. Cultural Business Model
Best Practice Edinburgh – Creative desks programme
a non-profit coworking and learning space for independent workers, freelancers,
start-ups, and the local community
Collaboration with private sector and academia
CURE-WEB.EU
12. Creative Value Chain
The CURE Approach
to stimulate and strengthen the networked alliances of the creative
entrepreneurs with gatekeepers, (co-) producers, distributors and customers in
the creative quarter. Enhancement of the infrastructure by filling the gaps in the
supply chain improves sustainable development of the entrepreneurs and the
value of creative products and services.
CURE partners implement and test different innovative concepts for
collaborative working spaces I different formats and sizes where creatives from
different sectors can meet and co-produce.
CURE partners stimulate collaboration and closer relationship of the traditional
industry and the creative sectors.
CURE-WEB.EU
13. Creative Value Chain
Best practice Hagen – Co-Working-Area
Established a co-working area in a former coffee bar.
regular, informal meetings; idea of working like a creative agency, aiming to
create a complex homepage for the district including information, networks, a
communication platform for the inhabitants, offering advice and help
currently 4‐6 permanent co‐workers using the space while 8‐10 associated
workers are not using the space itself.
Foto:Theo
Schme-kamp
Wes3älische
Rundschau
CURE-WEB.EU
14. Further information
in the web: www.cure-web.eu
Join and follow CURE
on facebook: http://www.facebook.com/pages/CURE/268540816490527
on twitter: @CURE_project
by contacting Meike Sturm:
meike@cep-sturm.de
CURE-WEB.EU
