eMart Proposal - eMediaLink

CAMPAIGN
PROPOSAL

te c hnol ogy -dri ve n t h a t s pa r k cha nge

technology-driven ideas that spark change

EXECUTIVE SUMMARY
This bid brings together in a joint venture the expertise of
eMediaLink and The Guild PR to create a team with specific and
relevant knowledge and experience of projects of this type, the
client and their objectives.

The joint venture will lead a client orientated campaign designed
to deliver the goals and objectives of Emaratech and eMart for
this campaign. The importance and potential of the project has
been clearly understood and we will capitalise on all available
opportunities and channels to develop the stature and reputation
of the Emaratech, eMart and all its partners.

We recognize the relatively short time-scales involved and the
need to apply resources and act swiftly. The joint venture will
work with stakeholders to develop a strategy to deliver all
identified objectives.
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The joint venture will develop an integrated marketing and
Craete a SEO Campaign the focuses on the below listed
campaign variables. Make sure that all social media and pr
communications campaign to establish eMart as a web portal
campaign articles are SEO enabled:
Traffic – visits, page visits, keyword traffic

1.1 SEO providing property land owners, developers, brokers, buyers and
Links – Domain- and backlink-based
Rank – Position for volume based and long-tail terms and All throughout the campaign.
branded vs. non-branded
sellers a one-stop place for solution and information about real
On-page – title tags, H1 tags, alt attributes, anchor text
Social – Signals, Likes, +1’s

estate in the UAE.
Content – keyword density, copy, headlines, text to content
ratios and so forth

Community Manager for eMart should act as the Brand
Ambassador and will be the main point of contact for Social
Media and PR related informations. Strategy for Community
Manager will be the following: 1. Positioning eMart as the eMart
Community Manager (specify is a portal on the web providing property land owners,
1.2 All throughout the campaign.
content strategy) developers, brokers, buyers and sellers a one-stop place for emedialinkme.net
solution and information about real estate in the UAE. Bringing
You Together Conveniently Under One Roof.
2. Create a campaign focusing on each targeting audience for
Developers, Owners, Sellers, Brokers and Buyers


THE PROJECT
Short term communications objectives (phase 1 – 7 months)
Announce the launch of the portal, build awareness Create a real estate environment which applies best
and penetrate market segments for eMart. practice international standards to guarantee all
stakeholders rights and contributes to the
Attract authentic users/target groups development of society.
(buyers/sellers/property owners and brokers) to
build a database on eMart. Development and applying transparent real estate
regulations which will instil confidence in the Real
eMart to be the “sole credible reference” for the Estate market in the Dubai.
media, target groups and officials for news and
updates about the real estate market in Dubai and Provide distinctive and efficient real estate services
the sole destination for property search in Dubai. that help attract investment into the sector.
This is supported by the reputation Dubai Land
Department enjoys in this industry. Increase real estate knowledge

Capitalize on the fact that this is a unique concept
globally that is supported by a government to build
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the confidence and attract target groups to engage
on the portal.
diaLink

diaLink
emedialinkme.net


BRIEF AND ACTIVATION
Emaratech have the task of appointing an agency to Social media. The UAE enjoys great ranking in terms
carry out the Marketing & Media objectives of the of penetration of population and penetration of online
eMart phase 1 communications. Emaratech require population on different social media platforms. The
a management company that can demonstrate its UAE ranks first in terms of LinkedIn penetration and
skills and experience in creating and implementing a number 13 around the world. It ranks number one in
successful marketing and media strategy from terms of Facebook penetration with 68.48%
inception through to completion. They require a penetration of population and 58% of online population.
company that can work alongside the Emaratech Around 2.5 million tweeps and looking at different
authentic portals for statistics on most visited websites
team to develop international exposure for eMart as
from the UAE, indicates the nationalities and interests.
the world’s leading hub for property/real estate
The mentioned social media platforms is only to show
industry in Dubai.
that we have great advantage in the UAE for online
penetration and we understand that buying decisions
THE CHOSEN COMPANY IS REQUIRED TO: will not come through social networking, but these
Marketing Communications. This is required for the stats and mentions are cited here for publicity,
development of radio commercials, designs, newspaper engagement and building the brand on the net and
ads, bridge banners, etc. forwarding authentic users to eMart portal.
Public Relations. This is required to build a great Media buying. This is a capacity required for online
media relations program with TV features and (specific target websites that serve the purpose of this
appearance on programs and talk shows, have a RFP and traditional media buying that may be
weekly spot in the local dailies about real estate trends, suggested to build awareness and capture the local
updates and information and build the “credible source environment in Dubai – phase 1.
of information” program.

emedialinkme.net


WHY eMediaLink and The Guild PR?

emedialinkme.net


We are a dynamic integrated communications company
specializing in ICT industry in the Middle East. With
expertise in the areas of focused lead generation
telemarketing campaigns, events management, creative
services, corporate writing and many more.

eMediaLink is not just about IT Industry experts but a bunch
of wonderful and creative people as well. We see things in
different angle of creativity. Our ideas spread in the
horizon, spearheading the market and building new ideas
are our everyday routine. The experience and expertise is
what help us deliver ground-breaking innovative solutions.

emedialinkme.net


THE GUILD is an independent and dynamic communications
consultancy designed to take corporate imaging to quite
another level.

This PR organization not only thinks out of the box but raises
the ratchet on PR per se and adds to it a personalised and
seamless service that protects and promotes the interests of
the client in an aggressive and competitive market.

THE GUILD has been created with strength and sensitivity
on a foundation of profound awareness of 21st century
media and its priorities and the mutually supportive roles we
can play in this exceptional growth oriented environment.

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THE TEAM

JAY MENORCA - General Manager MUHAMMAD RAHIL - Digital Art Director
(AB Mass Communication in Advertising) has spearheaded a 15 Digital Art Director / Front-end Developer with over 11 years of
strong team and built up a strong relationship with global blue-chips, experience in designing interface layout, promotional materials for
handling their Design, Marketing and Events around the UAE, GCC, web and print in various markets including retail, business to business
Levant and Africa. Jay’s unrelenting passion to create and succeed and consumer. Capable of articulating design requirements and
along with his commitment to deliver to the highest quality has translating them into usable, innovative and aesthetic user experience
catapulted eMediaLink’s reputation in a short span of time. from concept through completion.

Client Portfolio: Client Portfolio:
Symantec, Dell, Infor, EMC, Microsoft, Acer, Alcatel Lucent, AMD, JAFZA, Trend twofour54, Chrysler, Middle East Event Awards 2010, Nestle, Jeep, Sharjah
Micro, StarLink Middle East, FireEye, SafeNet, IBM, Titus, Solera Networks, Tourism, StarLink, Renault, Al Tayer Motors, Commercial Bank of Dubai, Dodge
Imation, NetOptics, nCircle, Quest Software by Dell

MARK MONES - Art Director
Has been in the Advertising industry for twelve years - produced
numerous advertising materials, both above-the-line and
NANDINI VOHRA - PR Director below-the-line campaigns, ranging from FMCG, real estate, financial &
Nandini Vohra is a Cornell graduate who runs THE GUILD, a insurance, airlines/travel, IT solutions and telecommunications
full-service PR agency in Dubai Media City. With more than 10 years accounts. A winner of two Interactive Media Awards and Marketing
of experience in public relations, Nandini's strengths lie in her ability Associations in New York for his web page designs.
to sustain the momentum of any launch and ensure consistent
visibility for her clients. Her 27 years as a resident of Dubai stand her Client Portfolio:
in good stead as she understands the changing media landscape and Dell, Symantec, Budweiser, Canon, Rotana, Intercontinental Hotel, Safi Airlines,
the growing competition that makes PR all the more required and EMC, AMD, Shell, Casio, Trendmicro, Alcatel Lucent, Microsoft, SAP
relevant.

Client Portfolio:
Al Shaya Casual Dining, La Perla, Al Maha Desert Resort and Spa, Le Méridien
Al Aqah, Al Masah Capital, Right Selection, ALBERTO AGUIRRE - Senior Designer - Digital Artist
A multi-disciplinary artist and designer with more than 10 years of
solid experience in graphic designing, advertising both below and
above the line throughout the Philippines and the Gulf region. Worked
MOHAMMAD HALWANI - Business for known and outstanding advertising agencies in the UAE and the
Development Manager Philippines through tie-ups and partnership of the company. In his
Outdoor Media advertising & Exhibitions Expert that has spearheaded career, Albert, managed to finalize and produce artworks under
a strong crew holding prominent positions in the field of Marketing pressure.
and EventsManagement,Customer support and development in the
UAE, GCC, Levant & Europe.Mohammad's solid experience in events Client Portfolio:
Etisalat, Aldar, Yas Marina Circuit, Ferrari World , ADNIC, Abu Dhabi Awards, DOT
& advertising created the development aspect towards success in a Abu Dhabi, Pepsi, Pizza Hut, NBAD, Barclays, Mercedes Benz, UNILIVER
fast driven way positioning e Media link among its competitors in the P&G, Coca Cola, Nestle, Globe Telecom, Smart Communications
market.

Client Portfolio :
Dubal, Rajhi Aluminum, Balhasa, Intercare, Karcher, Dubai Municipality, Jafza, emedialinkme.net
Continental Trading, Pulire


OUR CLIENTS

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CAMPAIGNS

The annual Security Advisory Summit is a Thought Leadership initiative by Starlink

StarLink IT Security Advisory Summit 2012 with the theme "A Visionary Approach to Next-Generation threat Response” The event
was a big success, participated by the regions leading IT specialist and top IT decision
makers in the region.

emedialinkme.net

CAMPAIGNS

StarLink at GITEX Technology Week 2012

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CAMPAIGNS

Lead Generation Campaign

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SUMMARY / RATIONALE

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Craete a SEO Campaign the focuses on the below listed
campaign variables. Make sure that all social media and pr
1.1 SEO Rank – Position for volume based and long-tail terms and All throughout the campaign. eMediaLink
ratios and so forth

Community Manager for eMart should act as the Brand
Ambassador and will be the main point of contact for Social
Media and PR related informations. Strategy for Community
Manager will be the following: 1. Positioning eMart as the eMart
Community Manager (specify is a portal on the web providing property land owners,
1.2 All throughout the campaign. eMediaLink
content strategy) developers, brokers, buyers and sellers a one-stop place for
solution and information about real estate in the UAE. Bringing
You Together Conveniently Under One Roof.
2. Create a campaign focusing on each targeting audience for
Developers, Owners, Sellers, Brokers and Buyers
Social Media
1.3 Social media
1.4 Applications (engagement) Create and official Social Media Portal - Facebook, Twitter,
LinkedIn for eMart. Increase community followers by
dedicating a Social Media expert that can manage the site on a
Daily update and management for 7 months. All throughout the campaign. eMediaLink
daily basis for the span of 7 months. Encourage the audience to
1.6 Blogging
have active participation discussion on each of the social
media platform.

Youtube concepts (ie We have created specific
production of a monthly wrap-Create a "How To" videos that increase awareness about the Total cost to execute this illustration and adaptation of
up of real estate in Dubai emart website. Produce 1 video per month that can be an extra tender is 1 million dirhams. all the concepts and sample
1.7 once month Publish every first week of the month. eMediaLink
that can also be broadcasted help for to navigate and explain the features and beauty on the artwork in this presentation.
on local TV or tutorials on portal. Create an arabic version of the video as well.
how to use the portal…etc)
Dubizzle.com = whole month of June
Maktoob.com = whole month of July
Propertyfinder.com = whole month of August
Online advertising (ie AMEinfo.com = whole month of September
We carefully handpicked Top 8 most visited website in UAE that
1.8 .dubizzle, most visited 8 portals at monthly basis ITP.com = whole month of October eMediaLink
is the center source of Business News in the Middle East.
sites…etc) – specify Zawya.com = whole month of November
LinkedIn.com = whole month of December
Gulfnews.com/business/property = whole month of
June
Drafting of press releases announcing various developments in
English and Arabic---at least 2/month. Drafting of Q&A
documents to support the above activities and speeches for Every 1st and 3rd week of the month across 7
2.1 Press releases 2 per month The Guild PR
key spokesperson. Invitation and management of key media to months
interview spokesperson or feature company---at least 4 per
quarter

English and Arabic daily newspapers: Gulf News, Khaleej
Times; The National; Al Khaleej; Al Bayan; Al Ittihad; Gulf Today;
Public Relations Emarat Al Youm
English and Arabic business and trade magazines: Arabian
Business, Gulf Business, Al Iktissad Wal Amal;MEED;
Weekly column in economic
Construction week, Cityscape magazine, Dubai Real Times,
2.2 section about real estate in Twice a week for each outlet for 7 months Every other week spread across 7 months The Guild PR
Emirates house magazine, Inside out magazine & GN Property
Dubai - powered by eMart
magazine.
English and Arabic newswires: Bloomberg, Thomson Reuters,
WAM
English and Arabic Internet news portals: AMEinfo, Zawya,
arabianbusiness,com, emirates247.com

Dubai Eye’s Business Breakfast = 2nd week of June
and 2nd week of September
CBNC Arabiya = 4th week of June, 1st week of
Talk shows on local radios
Strategic TV and radio opportunities: Dubai Eye’s Business October
2.3 (all languages) and TV 4x per quarter The Guild PR
Breakfast; CBNC Arabiya; Eqtisadiah TV; Dubai TV Eqtisadiah TV = 3rd week of July and 4th wek of
stations – specify approach
October

Times; The National; Al Khaleej; Al Bayan; Al Ittihad; Gulf Today;
Public Relations Emarat Al Youm
English and Arabic business and trade magazines: Arabian
Business, Gulf Business, Al Iktissad Wal Amal;MEED;

SUMMARY / RATIONALE (continued)
Weekly column in economic
Construction week, Cityscape magazine, Dubai Real Times,
2.2 section about real estate in Twice a week for each outlet for 7 months Every other week spread across 7 months The Guild PR
Emirates house magazine, Inside out magazine & GN Property
Dubai - powered by eMart
magazine.
English and Arabic newswires: Bloomberg, Thomson Reuters,
WAM
English and Arabic Internet news portals: AMEinfo, Zawya,
arabianbusiness,com, emirates247.com

Dubai Eye’s Business Breakfast = 2nd week of June
and 2nd week of September
CBNC Arabiya = 4th week of June, 1st week of
Talk shows on local radios
Strategic TV and radio opportunities: Dubai Eye’s Business October
2.3 (all languages) and TV 4x per quarter The Guild PR
Breakfast; CBNC Arabiya; Eqtisadiah TV; Dubai TV Eqtisadiah TV = 3rd week of July and 4th wek of
stations – specify approach
October
Public Relations Dubai TV = 2nd week of August and 3rd week of
November
Functions/publicity at
Not recommended. Onground Activities should be done after
specific shopping malls and
the proper launch or this can be included in the phase 2 of the
2.4 areas of target groups in The Guild PR
campaign. 1st phase should focus only on online and print
Dubai (ie MOE, Dubai Mall,
media. Ground promotions captures very limited less audience.
JBR..etc)
Al Arabiya 99 = 2x 30sec spots every first week of
the month
Radio commercials (specify We have stragtegically chosen top 4 Radio Station that caters City 101.6 = 2x 30sec spots every second week of
duration recommended. to the Majority population in the UAE in 4 different audience the month
3.1 8x per day @ 4 channels @ 4 times per week eMediaLink
Airing time in a separate category and language - Arabic, Hindi, English (Western) for Dubai Eye 103.8 = 2x 30sec spots every third weeek
sheet). Business Professionals and the General Public. of the month
Virgin 104.4 = 2x 30sec spots every fourth week of
the month
We have carefully chosen top 2 Daily Newspaper in the Middle
Newspaper ads (specify
that has the highest circulations. Gulf News and Al Itihad. To
3.2 rationale, sizes and Half page @ 1x per week @ 5 news print portals Every first and third week of the month for 7 months eMediaLink
Maximize the budget for this campaign we half chosen to go
newspapers)
with a Half Page Ad twice every month.
Paid TVC's are being substituted by PR and TV guestings and
TVCs (specify rationale and
3.3 interviews. Plus coverage of Media on Press Conferences. We eMediaLink We have created specific
target channels)
do not recommend paid TVC's. Total cost to execute this illustration and adaptation of
tender is 1 million dirhams. all the concepts and sample
Billboard / Hoardings = 2x @ Sheikh Zayed Road
Choose a 2x strategic location in Sheikh Zayed road for the Billboard / Hoardings DWTC = whole month of artwork in this presentation.
Bridge Banner = 1x @ 3rd Interchange toawards
Billboard / Hoarding ad placement as well as the bridge banner October | DIC = whole month of December
Abu Dhabi - Sheikh Zayed Road
in 3rd interchange of sheikh zayed road. Position brading as Bridge Banner = whole month opf August
Outdoor media (specify Dubai Metro = Top 12 most busiest Metro Stations
3.4 well at Dubai Airports Terminal 1 targeting all arriving Dubai Metro =whole month of July eMediaLink
rationale and locations) branding at Sheet Static Panel
passengers. Dubai Metro enjoys the heavy traffic and Dubai Airport = whole month of November
Marketing Dubai Airport = Arrival indoor backlit banner = 14
commuters on a daily basis. We carefully chosen top 12 Red
Communications faces
line stations that has the most heaviest foot traffic.

Send out an email blast campaign using ITP.net database
3.5 Emailers 2x per month @ 7 months Every first week of the month for 7 months eMediaLink
focusing on target market mentioned on the brief.

Big Project Magazine = whole month of June
Read Magazine = 1st week of June, 1st week of
Strategically spread across 7 months to gather
We carefully selected 4 Magazines that we believe can offer August, 1st week of October, 1st week of December
Magazine Ads prolonge the campaign and focus on its target eMediaLink
great results on its circulations. Cityscape = whole month of October
audience.
Open Skies(Emirates Airline Inflight Magazine) =
whole month of October

A dedicated campaign manager will send a weekly PR coverage and Media Monitoring Report to measure the success and mileage of the campaign. Success are being
measured by the following KPI's:
- Return on Investment (ROI)
- Incremental Sales.
- Engagement Score
eMediaLink & The
3.6 KPis (specify success matrix) - Social Interactions
Guild PR
- Traffic Sources
- Cost Per Lead
- Conversion Metrics
- Funnel Visualization
- SEO Keyword Ranking

PROJECT TIMELINES
June July August September October November December
Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4 Week 1 Week 2 Week 3 Week 4
Channel Outlets
Social Media Platforms
Facebook
Twitter
LinkedIn
Youtube
Blogging
Online Ads
Social Media Dubizzle.com
Maktoob.com
Propertyfinder.com
AMEinfo.com
ITP.com
Zawya.com
LinkedIn.com
Gulfnews.com/business/propert
Strategic TV and radio y
opportunities:
Dubai Eye’s Business Breakfast
CBNC Arabiya
Eqtisadiah TV
Dubai TV
English and Arabic daily
newspapers
Gulf News
Khaleej Times
The National
Al Khaleej
Al Bayan
Al Ittihad
Gulf Today
Emarat Al Youm
English and Arabic business
and trade magazines:
Arabian Business
Public Relations Gulf Business
Al Iktissad Wal Amal
MEED
Construction week
Cityscape magazine
Dubai Real Times
Emirates house magazine
Inside out magazine
GN Property magazine.
English and Arabic
newswires:
Bloomberg
Thomson Reuters
WAM
English and Arabic Internet
news portals:
AMEinfo
Zawya
Arabianbusiness.com
Emirates247.com
Radio Commercials
Al Arabiya 99
City 101.6
Dubai Eye 103.8
Virgin 104.4
Newspaper Ads
Gulf News
Al Itihad
TVC's
none
Outdoor Media
Bridge Banner - 3rd Interchange
Sheikh Zayed Road
Billboard/Hoardings - DWTC
Sheikh Zayed Road
Billboard/Hoardings - DIC Sheikh
Marketing Zayed Road
Communications
Dubai Airport Arrivals - JCDecaux
Dubai Metro Station Illuminated
6 Sheet Static Panel Branding -
TECOM DIC, MOE, Burj
Khalifa/Dubai Mall, Financial
Center, Burjuman, Union, DCC,
Airport T1, Airport T3 and
Rashidiya
Emailers
ITP Email Blast
Magazine Ads
Big Project Magazine
Read Magazine
Cityscape
Open Skies(Emirates Airline
Inflight Magazine)


POSITIONING STATEMENT

eMart is a web portal providing property land
owners, developers, brokers, buyers and
sellers a one-stop place for solution and
information about real estate in the UAE.

Bringing You Together Conveniently Under One Roof.
DEVELOPER OWNERS BROKERS SELLERS BUYERS

emedialinkme.net


PR CAMPAIGN
ACTIVATION

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WEEKLIES
PR speaks directly and articulately to a large and diverse
audience with an intrinsic target precision.

English and Arabic business and trade magazines:
• Arabian Business
• Gulf Business
• Al Iktissad Wal Amal
• MEED
• Construction Week
• Cityscape Magazine
• Dubai Real Times
• Emirates House Magazine
• Inside Out Magazine
• GN Property magazine.

English and Arabic newswires:
• Bloomberg
• Thomson Reuters
• WAM

English and Arabic Internet news portals:
• AMEinfo
• Zawya
• Arabianbusiness.com
• emirates247.com
emedialinkme.net


DAILIES
Raise brand awareness in the relevant media and create the
desire in local and international market as well as capture
interest of local and International media and promote eMart as
the center hub online portal resource for UAE's Real Estate /
Property Business and Economy. Media monitoring and
coverage report

English and Arabic daily newspapers and online:
• Gulf News, Khaleej Times
• The National
• Al Khaleej
• Al Bayan
• Al Ittihad
• Gulf Today
• Emarat Al Youm

emedialinkme.net


TV GUESTINGS
Invitation and management of key media to interview
spokesperson or feature company. Drafting of Q&A documents
to support the above activities and speeches for key
spokesperson. Creation and dissemination of press kit (includes
press release, images; fact sheets)

Strategic TV and Radio opportunities:
• Dubai Eye’s Business Breakfast
• CNBC Arabiya
• Eqtisadiah TV
• Dubai TV

emedialinkme.net

audience.
Open Skies(Emirates Airline Inflight Magazine) =
whole month of October

A dedicated campaign manager will send a weekly PR coverage and Media Monitoring Report to measure the success and mileage of the campaign. Success are being
technology-driven ideas that spark change measured by the following KPI's:
- Return on Investment (ROI)
- Incremental Sales.
- Engagement Score
eMediaLink & The
3.6 KPis (specify success matrix) - Social Interactions
Guild PR
- Traffic Sources
- Cost Per Lead
- Conversion Metrics
- Funnel Visualization
- SEO Keyword Ranking

SOCIAL MEDIA
CAMPAIGN
ACTIVATION

emedialinkme.net


COMMUNITY MANAGER
CONTENT STRATEGY
Community Manager for eMart should act as the
Brand Ambassador and will be the main point of
contact for Social Media and PR related
informations. Strategy for Community Manager
will be the following:

1. Positioning eMart as the eMart as the web
portal providing property land owners,
developers, brokers, buyers and sellers a
one-stop place for solution and information
about real estate in the UAE. Bringing You
Together Conveniently Under One Roof.

2. Create a campaign focusing on each targeting
audience for Developers, Owners, Sellers,
Brokers and Buyers

emedialinkme.net


BRAND POSITIONING

Tactical Ad Campaign For Buyers .
(Adaptation of remaining target audience will be done once the concept is approved by client.)

emedialinkme.net


SEO CAMPAIGNS

Create an SEO Campaign the focuses on the below listed
campaign variables. Make sure that all social media and PR

Rank – Position for volume based and long-tail terms and
ratios and so forth

emedialinkme.net


Social media is everywhere. It certainly creates challenges, but it also
SOCIAL MEDIA creates a great deal of opportunity for businesses that devote the time to
creating social media plans and following them through.

Total Reach
• Facebook claims to have over 500 million active users
• Twitter has over 75 million accounts,
• LinkedIn near 80 million members

Establishing Expertise
Blatant advertising doesn’t work in many social media platforms –
especially not from pitches instead of discussions when new – but by
posing questions, publishing useful content, and answering others’
questions, you can develop a following and build up an expertise status.

Niche Markets
Reach people in a space where they’re already comfortable and
spending their time. By choosing the right platforms and groups, you can
invest your time in developing relationships with exactly the right
markets.

Loved by Search Engines
If all of the above weren’t enough, the search engines love many social
media platforms. By building an effective presence on facebook,
LinkedIn, or twitter, you can use these profiles to help optimize your
main Web site.

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TUTORIAL VIDEOS

Create a "How To" videos that increase awareness about the
eMart website. Produce 1 video per month that can be an
extra help for the web visitors to navigate and explain the
features and beauty on the portal. Create an arabic version
of the video as well.

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ONLINE ADS

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DESCRIPTION:
UAE's favorite online classifieds and
community web portal

MILEAGE
69 million page views, 5.7 million
visits, 500,000+ registered users

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Reference: Leaderboard/Banner
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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DESCRIPTION:
Yahoo's official arm in MENA region.

MILEAGE:
137.5 million page views

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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DESCRIPTION:
Leading property portal in MENA
region.

MILEAGE:
6.8 million page views

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

emedialinkme.net


DESCRIPTION:
Leading business website for news
and info from the ME

MILEAGE:
2.2 million readers

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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DESCRIPTION:
Leading ME technology news portal
including Multimedia news and
Product reviews

MILEAGE:
600,000 page views

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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DESCRIPTION:
Leading source for ME business
news and financial intelligence

MILEAGE:
750,000 unique visitors/month

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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DESCRIPTION:
A social networking website for
people in professional occupations.

MILEAGE:
200 million acquired users in more
than 200 countries and territories.

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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Gulfnews.com/business/property
DESCRIPTION:
The busiest marketplace in the Gulf

MILEAGE:
750,000 registered users

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 2
Size: TBC
Type: online ads

KEY FACTS:
Size: 3
Reach: 5
Frequency: 5
Exposition time: 5

emedialinkme.net


MARKETING radio commercials

COMMUNICATIONS newspaper ads

ACTIVATION tvc’s

outdoor media

emailers

magazine ads

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radio commercials

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RADIO COMMERCIALS

DESCRIPTION: DESCRIPTION: DESCRIPTION: DESCRIPTION:
ARN's leading radio station serving UAE's no.1 Bollywood radio station A cutting edge talk radio station that No.1 English radio station in Dubai
an audience of expats Arabs living in brings together an electric mix of
the UAE informed individuals to discuss
business, news and current affairs
MILEAGE: MILEAGE: MILEAGE: MILEAGE:
UAE UAE UAE UAE

TIMELINE: 7 months TIMELINE: 7 months TIMELINE: 7 months TIMELINE: 7 months

SPECIFICATIONS: SPECIFICATIONS: SPECIFICATIONS: SPECIFICATIONS:
Faces: 14 spots at 7 months Faces: 14 spots at 7 months Faces: 14 spots at 7 months Faces: 14 spots at 7 months
Reference: Prime time (1x Reference: Prime time (1x Reference: Prime time (1x Reference: Prime time (1x
morning/1x evening) morning/1x evening) morning/1x evening) morning/1x evening)
Size: 30 seconder Size: 30 seconder Size: 30 seconder Size: 30 seconder
Type: Radio ad Type: Radio ad Type: Radio ad Type: Radio ad

KEY FACTS: KEY FACTS: KEY FACTS: KEY FACTS:
Size: Size: 2 Size: Size:
Reach: Reach: 5 Reach: Reach:
Frequency: Frequency: 2 Frequency: Frequency:
Exposition time: Exposition time: 3: Exposition time: Exposition time:

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newspaper ads

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DESCRIPTION:
Most read newspaper in the country
with 48% share

MILEAGE:
117,036 copies/day

TIMELINE: 7 months

SPECIFICATIONS:
Faces: 7
Reference: Newspaper
Size: Half Page
Type: Print Ad

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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DESCRIPTION:
Arabic language daily newspaper in
UAE and other gulf countries

MILEAGE:
109,640 copies/day

TIMELINE: 7 months

SPECIFICATIONS:
Faces: 7
Reference: Newspaper
Size: Half Page
Type: Print Ad

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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outdoor media

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Bridge Banner
DESCRIPTION:
Located on Sheikh Zayed Road very
close to Time Square. It can be seen
by all traffic coming from Dubai
toward Jebel Ali and Abu Dhabi and
vice versa.

MILEAGE:
Traffic flow of 350,000 cars per day

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 1
Reference: Backlit Banner
Size: 45.35M X 2.44M
Type: Outdoor Media

KEY FACTS:
Size: 5
Reach: 5
Frequency: 5
Exposition time: 5

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Airport Arrival
Branding
DESCRIPTION:
Captivate arriving passengers with
these tremendous displays.
Maximise your reach and attract the
eye of passengers as they arrive in
the concourse. Welcome your
audience to Dubai and indicate the
entrance of the transit areas.

MILEAGE:
DXB Concourse A Arrivals Transit

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 14
Reference: Lb Free Standing Xtra
Supply, Lb Wall Mounted GMI, Light
Box (WMPTS)
Size: 21.46 m x 61.36 m (94.70 sqm)
Type: Outdoor Media

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time: emedialinkme.net


Dubai Metro
Branding
DESCRIPTION:
The total number of passengers
using the Dubai Metro in 2012
amounted to 109.491 million, the
Road and Transport Authority (RTA)
announced. Compared to the
previous year, this means an
increase of nearly 20 per cent

MILEAGE:
109.491 million

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 60/4 weeks
Reference: Station Illuminated/ 6
sheets static panel
Size: 1.2(w)x1.8(h)
Type: Outdoor Media

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:
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Billboard / Hoarding
– DWTC Sheikh Zayed Road
DESCRIPTION:
Effectively reach all traffic of Dubai
World Trade Center Exhibition goers
as they enter and exit the DWTC
vicinity. Proudly display vibrant
creative artwork on a large format.

MILEAGE: 500,000

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 1
Reference: Outdoor media Dubai/
GIANT billboard/ scaffold available
on Sheikh Zayed Rd
Size: 32 mtrs x 10 mtrs
Type: Outdoor Media

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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Billboard / Hoarding
– Dubai Internet City,
Sheikh Zayed Road
DESCRIPTION:
Effectively reach all traffic of Sheikh
Zayed Road to and from Abu Dhabi
and Dubai. Proudly display vibrant
creative artwork on a large format.

MILEAGE: 500,000

TIMELINE: 1 month

SPECIFICATIONS:
Faces: 1
Reference: Outdoor media Dubai/
GIANT billboard/ scaffold available
on Sheikh Zayed Rd
Size: 32 mtrs x 10 mtrs
Type: Outdoor Media

KEY FACTS:
Size:
Reach:
Frequency:
Exposition time:

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Emailers

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