1. 8 Social Media Numbers that Will Rock Your
Business

2. 3 billion
The number of searches on Google every single day.
For a little perspective, there are about 7 billion people
in the world. And remember: Each of these searches
generates data that can be used to flesh out the
growing picture of who you are, what you like, what you
are about to do, whether you know it or not.
10 Million
That’s how many new users began coming per week to
two video sharing sites, Viddy and Social Cam, after
April 24, when Facebook began highlighting them in its
news feed. The point is that Facebook is the kingmaker
of the social Web, a role that seems all but inevitable
when you realize that people spend more time on
Facebook than on YouTube, Wikipedia, Google,
Amazon, Microsoft and Yahoo combined.
12 to 18
The number of months it takes for the amount of online
sharing to double, according to Mark Zuckerberg.
Remember Moore's Law? Sharing content is on the
same exponential growth curve as processing power
when Moore made his famous prediction.

3. Templates
Your own sub headline
1500
The number of new retailers per week that join Payvment, a social commerce site that allows users
to set up stores on Facebook. This week Facebook launched Facebook Gifts, which allows
Facebook users to send their friends real gifts over Facebook (publicly or privately). “F-commerce” is
the term Tullman prefers. You may want to get used to it.
28%
Share of all ads now served online that appear on Facebook.
3.3 million
Facebook is not the only king- (or queen-) maker on the social web. 3.3 million is the number of Tyra
Banks’ twitter followers--and a key reason that her forgettable book Modelland was number one on
Barnes & Noble and number two on Amazon its first week on the market.
48 hours
The amount of video uploaded every minute to YouTube. That's one reason video is the new
medium of communication on the social web.

4. 80 million
The number of virtual farmers on Farmville. Just for
reference: There are 1.3 million real farmers in the U.S.
On the social web, marketers no longer need content to
approximate who a given audience is, because everyone
who wants to reach you will know exactly who you are,
exactly where you are and what you're likely to do at any
given moment. Who you are will determine not just what
marketing messages you see, but also what price you pay
for things, compared to others with a different profile or
reputation. Maintaining your social status and reputation
on the social web will be as important as maintaining your
personal appearance--and that's just the beginning of
changes already under way.
I know. I didn’t have any idea, either.