1. Some highlights of Social
Media in 2012

2. Time spent on social mediums has increased from 88.4B
minutes in July 2011 to 121.1B in July 2012

3. How we connect: Computers 94%, mobile phone 46%, tablet
16%, hand-held music device 7%, game consoles 4%,
internet enabled TVs 4%, e-readers 2%

4. 51% of people age 25-34 use social networking in the office

5. People spend the most time on Facebook as compared to the
other social network sites (See photo)

6. 26% of people are more likely to pay attention to an ad that
has been posted by one of their social network acquaintances

7. 17% of people feel more connected to brands seen on
social websites/channels

8. One in three social media users prefer social care to
contacting a company by phone

9. Social likes are the most common action taken after
seeing a social ad and can be a great way to raise a
brand’s visibility

10. U.S. Asian consumers are currently the most engaged
audience with social ads; Caucasian consumers are the least-
likely to take action

11. Pinterest’s unique visitors grew 1,047% (No, that isn’t a typo)

12. You're likely to lose business if people have a
hard time accessing and using your website on
their mobile phones.

13. An increasing number of people use their
mobile phones to shop, and research
businesses and products.

14. We pursue new media with a passion and provide
both creative and technical direction to clients
wishing to further their on-line presence
particularly in the field of mobile-friendly website
design, smartphone app development and mobile
marketing.

15. whitepixelmedia.com