This is my presentation from the \"TIME for change\" session at SIME08 in Stockholm, talking about change at Microsoft, DNA of change and opportunities for change in digital/online.

1. (c) Hugh MacLeod 2006 (www.gapingvoid.com)

2. http://www.worldwidetelescope.org/Home.aspx “ Basically, Microsoft is in the world-changing business. If they ever lose that, they might as well all go home.” Hugh MacLeod

3. http://tinyurl.com/miami3d

4. http://www.microsoft.com/surface/index.html

6. http://photosynth.net/Default.aspx

8. “ When we do research we expect that to be state of the art. Nothing less.” Rick Rashid (Microsoft Research)

9. http://research.microsoft.com/ur/us/escience/ and http://www.codeplex.com/MSCompBio

10. “ So Microsoft wants to change the world. But as JP once reminded me, with the Blue Monster the converse is also true: the world wants Microsoft to change as well. Which is exactly how it should be.” Hugh MacLeod (quoting JP Rangaswami) http://www.flickr.com/photos/topper1/

14. “ You just saw Ray Ozzie turn the creaky old cruiseliner hard to port and damn, it is impressive.” Robert Scoble http://www.flickr.com/photos/cruisair/

17. “ If I had asked people what they wanted, I would’ve built a faster horse” Henry Ford

23. DIGITAL MEDIA “ The channel via which the content is consumed is more relevant than the medium via which it is delivered”

24. It is not necessary to change. Survival is not mandatory. W. Edwards Deming

25. Change is inevitable - except from a vending machine. Robert C. Gallagher

26. “ We always overestimate what will change the next 2 years, and underestimate what will change the next 10“ Bill Gates