This document discusses various approaches to crowdsourcing and co-creating with communities to commercialize technology, including: - Crowdsourcing ideas and getting feedback from a community of over 1200 A*STAR researchers and 80 ETPL specialists. - Organizing the Media Exploits event which showcases 44 tech teams and networks over 400 people from 350 companies in technology, advertising, and media. - Co-creating through activities like invite-only roundtables, calls for proposals, application competitions, hackathons, and partnering with accelerators, tech buyers, and other organizations.

1. From
CrowdSourcing
towards
Co-­‐
Crea4ng
with
Community
in
Technology
Commercialisa4on

2. ETPL,
A*STAR
Technology
Transfer
Office
Tai
Hou
TNG
(linkedin)
tng_tai_hou@etpl.sg
taihou-­‐exploits.blogspot.com
mediaexploits2014.blogspot.com

3. A*STAR ETPL
Tng_Tai_Hou@etpl.sg
Tai Hou TNG (linkedin)
Taihou-exploits.blogspot.com
MediaExploits2014.blogspot.com
Product
Ethnography
Applications
Research

4. Applica4ons
Users
Business
Product
Design
R&D
Engineering
Accelerators
Buyers
Agencies
Commercializa4on
The
Tech
Commercializa4on
Community

5. The
A*STAR
Community
1200
A*STAR
PhDs
80
ETPL
Specialists
4000
Researchers
60
Countries
1300
Industry
Projects
A
Year
3
Licenses
A
Week

6. The
Media
Exploits
Community
Region’s
Largest
Interac4ve
Digital
Media
Tech
Commercialisa4on
Event
44
Tech
Team
Showcase
422
Value-­‐Chain
Networkers
350
Companies
18%
Adver4sing,
Marke4ng,
Event,
Media
42%
Tech
Solu4ons
13%
Public
Sector
and
R&D
27%
Incubators,
VCs,
Angels,
Business
Users,
Consul4ng

7. Organizers
Industry
Panels
Call
For
Proposals
Adver4sing/Media/Ecommerce
Track
Entertain/Anima4on/Games
Track
Wearables
and
Sensors
Track
Media
Exploits
2014
–
4
Nov
mediaexploits2014.blogspot.com

8. Co-­‐Crea4ng
With
ETPL
Shortens
Time-­‐To-­‐Market
Half
Million
Nano
Lenses
All
Viewing
Angles
Leap
Out
3D
Smartphone
Screen
Protector

9. Conven4onal
Talks

10. Nano
Size
Crowdsourcing
Invite-­‐only
Industry
Roundtable
on
Video
Analy4cs

11. Op4mized
Crowdsourcing
via
CFP

12. Op4mized
Crowdsourcing
via
CFP

13. 7
September
2012
10am
Over
60
Par2cipants
from
Industry,
IHL,
Research
Ins2tutes,
ETPL,
and
individuals
Over
38
companies
and
individuals
Op4mized
Crowdsourcing
via
CFP

14. • Exploit
Technology
is
the
sole
technology
partner
for
this
course.
• Consult
for
students
in
deriving
a
go-­‐to-­‐
market
commercialisa2on
plan
for
technologies.
• September
2011
–
batch
1
• December
2011
–
2
projects
highlighted
at
INSEAD
GEF
2011
• April
2012
–
batch
2
• September
2012
–
batch
3
• September
2013
–
batch
4
Exploit
Technologies
CEO
Keynote
at
INSEAD
GEF
December
2011
Dr
Virginia
Cha
INSEAD
TVP
Course
Professor
Curated
Crowdsourcing
on
Market
Analysis

15. Co-­‐Crea4on
via
Applica4on
Compe44on

16. Co-­‐Crea4on
via
Hackathon

17. ETPL
Product
Idea2on
Bootcamp
and
Sandbox
Ini2a2ve
Over
35
researchers,
designers,
and
industry
partners
10
Industry
Experts
as
Judges
18
Proposals,
10
selected
for
sandboxing
Startup
Asia
2014
Fashion
Show
and
Sandbox
Pitching
Event
8
May.
Showcase
at
Media
Exploits
2014
Over
40
technologies:
InfoComm
Media,
Nano-­‐imprint,
Printed
Electronics,
Nano-­‐fibers,
Smart
Polymers,
Encapsula2on,
OLED,
Biosensors,
Sensors,
…
Wearables
Product
Idea4on
nex^otheskin.blogspot.sg

18. Wearables
Product
Concept
Showcase

19. Wearables
Fashion
Idea4on
with
NTU
ADM

20. Co-­‐Crea4ng
with
Tech
Buyers

21. Co-­‐Crea4ng
with
Accelerator

23. Co-­‐Crea4on
Partners
A*STAR ETPL
Tng_Tai_Hou@etpl.sg
Tai Hou TNG (linkedin)
Taihou-exploits.blogspot.com
MediaExploits2014.blogspot.com
Media
Exploits
2014
–
4
Nov
mediaexploits2014.blogspot.com
Coffee
Napkinthons