9. “ Digital communications is a destabilizing force in a bureaucratic environment. And I am sitting right in the middle of a bureaucratic environment.’” Senior corporate communications director “ We’re not set up for this shit” UK CEO
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15. IBM Trusts Its People 25,000 IBM employees are on Twitter “ We don’t have a corporate blog or a corporate Twitter ID because we want the ‘IBMers’ in aggregate to be the corporate blog and the corporate Twitter ID” Adam Christensen, social media communications at IBM Corporation Social media guidelines written by employees & only then signed off by lawyers
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21. Leveraging Community Power Mutualisation: Collaborating with readers and communities to better understand, explore or reflect situations, topics, perspectives or experiences
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23. @crowdsurfing Get your organisation & culture right … & the social media will look after itself
Editor's Notes
Continued rise of ‘regular’ people (employees, friends, peers) as sources of trusted authority Traditional authority figures – and especially advertising – no longer credible