1. Does Social
Media
Matter?
Revitalize Your
Social Media
Efforts NOW!
Curtis R. Rogers, Ed.D.,
Communications Director
2. Quick survey
Does your organization use Facebook?
Twitter?
YouTube?
LinkedIn?
Flickr?
Pinterest?
Others?
3. 66% of online adults…
As of February 2012, 66% of online adults
use social networking sites.
Find more social networking stats at
http://www.pewinternet.org
4. DISCUSSION
Why are these
statistics
important?
How can you
use statistics
like these?
6. Social Media Policies
Does your organization
have a social media
policy?
Make it a separate policy
or part of employee
handbook.
Don’t reinvent the wheel!
9. More stats!
Mobile + apps Statistics
The number of smartphones
shipments is expected to be
almost one billion in 2015
This billion will be dominated
by Apple, Google and
Microsoft, who will enjoy
90% of market share with
their respective platforms
10. Social commerce
Sales via social commerce
expected to reach $30
billion in five years
by 2015 brands will be
generating 50% of their
web sales through social
media and mobile
platforms with a projection
of $30 Billion
11. Social media for business
statistics
58% of businesses saw a
drop in marketing costs by
moving to social marketing
78% of women are happy to
share what brand they
prefer, compared to 74% of
men
12. Pinterest statistics 2012
In February 2012
Pinterest had 10.4 million
users
Pinterest is retaining and
engaging users 2-3 times
better than Twitter was
at a similar time in
Twitter’s company
history
13. Twitter statistics 2012
InFebruary 2012 Twitter had 500 million
registered users (approx 200m active)
Twitter users send 175 million tweets each
day
The top three countries on Twitter – USA
(108 million), Brazil (33 million) and Japan
(30 million)
14. Facebook statistics 2012
InFebruary 2012 Facebook had 850
million users
Of the 850+ million Facebook users, 31%
check in more than once a day
15. LinkedIn statistics 2012
InFebruary 2012 LinkedIn
had 135 million users
50% of LinkedIn users have a
bachelor’s degree or higher
There are 2 million
companies on LinkedIn
16. General Internet statistics 2012
In one day on the Internet:
Enough information is consumed to fill 168 million DVDs
294 billion emails are sent
2 million blog posts are written (enough posts to fill TIME
magazine for 770 million years)
172 million people visit Facebook
40 million visit Twitter
22 million visit LinkedIn
17 million visit Pinterest
4.7 billion minutes are spent on Facebook
532 million statuses are updated
250 million photos are uploaded
22 million hours of tv and movies are watched on Netflix
864,000 hours of video are uploaded to YouTube
More than 35 million apps are downloaded
http://thesocialskinny.com/100-social-media-mobile-and-internet-statistics-for-2012/
25. Learning Exercise
Thinkabout Social Media, the communities you
serve, and your organization.
In small groups, take 6½ minutes to discuss:
How to make social media more effective for your
organization.
When you get back to work, what are your next
steps?
There will be time to volunteer your results!
26. Resources available from the SC State
Library or your local public library
Doing social media so it matters by Laura Solomon
Cracking the new job market : the 7 rules for getting
hired in any economy by R. William Holland.
Social media analytics : effective tools for building,
interpreting, and using metrics by Marshall Sponder.
Mining the social web by Matthew A. Russell.
The social media survival guide : strategies, tactics,
and tools for succeeding in the social web by by
Deltina Hay.
ROI of $ocial media : how to improve the return on
your social marketing investment by Guy Powell,
Steven Groves, Jerry Dimos.