Craig Rispin Keynote for Professional Advantage - Maestro: Get Sales, Marketing & Operations working together better!

2. CraigRispinCSP

3. Today We’ll Discuss:
Business, People and Technology Trends
Transforming Commerce
How to Get Your Sales, Marketing and
Operations to Work in Concert

4. 81.5%of companies that reported a decrease in sales revenue last year
- have separate Sales, Marketing and Operations silos.

5. 76%of Operations Teams, Marketing Teams and Sales Teams say they are
unclear about metrics of success in other departments.

6. 65%of CEOs say their Marketing, Sales and Operational teams must work
better together to be competitive in today's complex marketplace.

7. People
Business Technology

8. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration

9. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Education
Re-Engineering
Global
Mobility
Digital
Customers
End of
Retirement
Emerging
Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Speed & Size
Cloud
Computing
Robots
Rise
Coworking &
Collaboration
Massively
Mobile
Security
Scare
Big Data
Deluge
Youth
Unemployed
Internet
of Things
Transparency
Trend

10. We Live in Times of
Accelerating Change

12. Every Industry in
Every Country has
Seen Massive Change

14. Many of Us Still Operate
a Business Model
Invented in the 1600s

17. Internal Departments
Mostly Work Together
The Same Way

18. It’s Time to Orchestrate
Business a Bit Better
Don’t You Think?

19. Let’s Talk About...
Accelerating Change

20. Karl Fisch - Educational Futurist

22. Discuss with a Partner:
What Did You Find Most
Surprising in the Video?

23. Did You Know?
Most of Those Facts are
Out of Date...

24. “If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch

25. Digital Customers

27. What’s the First and Last Thing
She Does Everyday?

28. And Her Baby?

29. Is a Digital Native from Birth...

30. And Sally’s Granny?

31. Life Changing Device at 99 Years

32. And Sally’s Company?

33. Requires New Hires to Update
Linkedin.com Profiles on Their First Day

34. She’s Quantifying Herselfth Awareness…
NOW…
(Nike+ / Jawbone UP)
Always-On Tracking + Syncing + Analytics /
Quantified Self

35. And That’s Today...
In 5 Years What Will
Customers Be Like?

36. Discuss with a Partner:
Is Your Organisation
Keeping Up with Your
Customers?

37. Massively Mobile

38. How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers

39. 1.8 Billion Mobiles
Sold in 2013

40. 97%Phones per 100 Citizens

42. +52%Tablets Growing Faster Than PCs Ever Did

43. Global PC (Desktop / Notebook) and Tablet Shipments by Quarter
Q1:95 – Q4:13
0
20
40
60
80
Q1:95 Q1:97 Q1:99 Q1:01 Q1:03 Q1:05 Q1:07 Q1:09 Q1:11 Q1:13
GlobalUnitsShipped(MMs)
Desktop PCs Notebook PCs Tablets

44. Smart TVs
Wearables

47. This is Leading Many
Companies to Have a
‘Mobile First’ Policy...

48. Discuss:
Do You Have a
Mobile First Policy For
Your Organisation?

51. The Internet of Things:
50 Billion Devices
by 2020?

52. MWC IoT: 50 Billion Is Only the Beginning!

54. What Year Did the
Number of Devices on
the Internet Exceeded
Number of People?

56. With the IoT You Can
Measure Physical Things
That Report Back

57. Big Data:
Data Scientists & Visualizations

58. Meet David McCandless:

59. What’s This a Chart of?

60. What’s This a Chart of?
It’s the Facebook Breakup Chart

65. Ultimate Big Data Collection Tool:
Multiple Sensors:
Sound, Vision, Location, Motion, Biometrics
Can Send Data Back to Databases 24/7/365
And People Buy This Ultimate Tool Themselves!

66. Even If You’re a SME,
You Need to Understand
Big Data

70. Business is Realtime,
Reports Are Not.
Change How You Work

71. The OneTEAM Method
Helping you to bridge the gap between
Sales and Marketing

72. So Let’s Think About...
How Sales, Marketing & Operations
Can Work Better Together
Transparent Realtime Reports
Rapid Feedback Loops

73. Discuss with a Partner:
How Could Realtime
Info Change Your
Organisation?

74. Discuss with a Partner:
What Would Be On
Your Visualisation?

75. People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Education
Re-Engineering
Global
Mobility
Digital
Customers
End of
Retirement
Emerging
Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Speed & Size
Cloud
Computing
Robots
Rise
Coworking &
Collaboration
Massively
Mobile
Security
Scare
Big Data
Deluge
Youth
Unemployed
Internet
of Things
Transparency
Trend

76. Download My eBook Free!
Go to:
is.gd/
think
Go to: http://is.gd/think