1. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com

2. What We Will
Learn Today...

3. Through
Experiences:
Not a Lecture

4. So What You Get
Out of Today...

5. Will Be Mostly
Up to You...

6. Today We’ll Learn
by Doing &
Collaborating

7. You Will Be Scored for
Your Enthusiasm,
Involvement, Innovation,
Collaboration & Results

8. And the Grand
Prize for Today’s
Biggest Learner?

10. But First Why...

11. Why a Mobile First
Policy for Learning?

12. People
Business Technology
Life
SciencesW
ork/Life
Shift
Globalised
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Un-Bell Curve
Outrageous
Outsourcing
Marketing
Megatrend
Virtual
Business
Innovation
Imperative
Speed & Size
Cloud
Computing
CoIT
Robots
Rise
Coworking
Unbreakable
Tech
Mobile
Madness

13. Your mobile phone has
all of NASA in 1969.
more computing power than

14. How Big is Mobile Today?
7B People in the World
6B Mobile Subscribers
1.5B 3G/LTE Subscribers

15. 20
40
60
80
100
120
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
8
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~65MM+ netbooks have shipped in first 11 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch + iPad
Launched 6/07
~120MM+
~32MM
~9MM
Desktop Internet
Netscape*
Launched 12/94
~27MM
Apple iPhone + iTouch + iPad Ramp –
The Likes of Which We Haven’t Seen Before

16. 20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
380M

17. 20
40
60
80
100
Q1 Q3 Q5 Q7 Q9 Q11 Q13 Q15 Q17 Q19
Quarters Since Launch
Subscribers(MM)
iPhone + iTouch NTT docomo i-mode AOL Netscape
7
iPhone + iTouch vs. NTT docomo i-mode vs. AOL vs. Netscape Users
First 20 Quarters Since Launch
Note: *AOL subscribers data not available before CQ3:94; Netscape users limited to US only. Morgan Stanley Research estimates
~50MM netbooks have shipped in first 10 quarters since launch (10/07). Source: Company Reports , Morgan Stanley Research.
Desktop Internet
AOL*
v 2.0 Launched 9/94
Mobile Internet
NTT docomo i-mode
Launched 6/99
Mobile Internet
iPhone + iTouch
Launched 6/07
~85MM
~31MM
~8MM
Desktop Internet
Netscape*
Launched 12/94
~18MM
Mobile Internet Ramping Faster than Desktop Internet Did –
Apple Leading Charge
468M

22. Money
Access
Body
Engines
Metering
Control
Security

24. Partner Questions:
What’s your favorite smartphone App
and why?
If you could create an App that does
anything what would it do?
What’s your mobile strategy at your
organisation?

25. Stage #1 Challenge:
Rapidly Create
an ePub eBook

26. Background
Information for
Challenge #1

27. What is ePub?
EPUB (short for electronic publication)
is a free and open e-book standard by the
International Digital Publishing Forum (IDPF).
Files have the extension .epub.

28. Which Devices are ePub Compatible?
EPUB reading software is available for all
modern smartphones and computers.
Most dedicated e-book readers support the
EPUB format, although the Amazon Kindle
line of devices is a notable exception.
Non-DRM epub files can be converted to be
read on Kindle using ‘Send-to-Kindle’ service.

36. #1 Challenge: Rapidly Create
an ePub eBook
1. Choose a topic for your ebook that relates to
Edutech or Learning and inspires you.
2. Create an ebook with Book Creator with at
least 7 - 10 pages.
3. Also add one additional feature to each page
such as a hyperlink, audio hotspot or video.
See http://www.redjumper.net/bookcreator/support/
4. Upload to Dropbox and share a link to:
craig@futuretrendsgroup.com 0413 23 83 13

37. I’m Looking for
Great Examples -
Be Creative & Help
Each Other

38. Stage #2 Challenge:
Rapidly Create
Edutech Videos

39. Background
Information for
Challenge #2

43. #2 Challenge: Rapidly Create
Edutech Videos
1. Using your iPhone and iMovie create a
movie trailer-style video about Edutech that
will serve as the intro video for your iBook
2. Create another longer video that teaches
something about a person, idea, or thing at
Edutech
3. Be prepared to share by set time.

44. Stage #3 Challenge:
Rapidly Create a
Multi-Touch iBook

45. Background
Information for
Challenge #3

46. Join us for an education announcement
in the Big Apple.

47. Join us for an education announcement
in the Big Apple.

48. Join us for an education announcement
in the Big Apple.

51. OS X 10.7
Lion

57. Anatomy of an iBook

58. How to Think Like a Futurist is a beautifully
designed introduction to the world of futurists.
Find out why being a futurist is a real job, who
hires futurists, great futurists in history—and
how to think like a futurist.
“Craig Rispin has written a winner! Refreshingly succinct, easy and
enjoyable to read, full of innovative ideas and great content. … How to Think
Like a Futurist is a great resource written by one of the world’s leading
futurists and thinkers … this is a MUST READ!”
Connie Tung
RRP $24.95
How to Think Like a Futurist
© 2009 Craig Rispin
The Future Trends Group
PO Box 6215
North Ryde NSW 2113
Australia
Telephone: +61-2 9869-4313
support@futuretrendsgroup.com
www.futuretrendsgroup.com
ISBN: 9780980594904 Paperback
ISBN: 9780980594911 Online
All rights reserved. Except as may
be permitted by the Copyright Act,
no part of this publication may be
reproduced in any form or by any
means without prior permission
from the publisher.
Cover design and layout
by Lankshear Design Pty Ltd.
www.lanksheardesign.com
st
ise is
d
mpanies
nce
en
ld in the
t and
and has
o 3,000
ed with
dwide.
Billiton,
aft,
sidents’
s
ns.
ovation
nts how
First.

59. How to Think Like a Futurist is a beautifully
designed introduction to the world of futurists.
Find out why being a futurist is a real job, who
hires futurists, great futurists in history—and
how to think like a futurist.
“Craig Rispin has written a winner! Refreshingly succinct, easy and
enjoyable to read, full of innovative ideas and great content. … How to Think
Like a Futurist is a great resource written by one of the world’s leading
futurists and thinkers … this is a MUST READ!”
Connie Tung
RRP $24.95
How to Think Like a Futurist
© 2009 Craig Rispin
The Future Trends Group
PO Box 6215
North Ryde NSW 2113
Australia
Telephone: +61-2 9869-4313
support@futuretrendsgroup.com
www.futuretrendsgroup.com
ISBN: 9780980594904 Paperback
ISBN: 9780980594911 Online
All rights reserved. Except as may
be permitted by the Copyright Act,
no part of this publication may be
reproduced in any form or by any
means without prior permission
from the publisher.
Cover design and layout
by Lankshear Design Pty Ltd.
www.lanksheardesign.com
st
ise is
d
mpanies
nce
en
ld in the
t and
and has
o 3,000
ed with
dwide.
Billiton,
aft,
sidents’
s
ns.
ovation
nts how
First.

60. How to Think Like a Futurist is a beautifully
designed introduction to the world of futurists.
Find out why being a futurist is a real job, who
hires futurists, great futurists in history—and
how to think like a futurist.
“Craig Rispin has written a winner! Refreshingly succinct, easy and
enjoyable to read, full of innovative ideas and great content. … How to Think
Like a Futurist is a great resource written by one of the world’s leading
futurists and thinkers … this is a MUST READ!”
Connie Tung
RRP $24.95
How to Think Like a Futurist
© 2009 Craig Rispin
The Future Trends Group
PO Box 6215
North Ryde NSW 2113
Australia
Telephone: +61-2 9869-4313
support@futuretrendsgroup.com
www.futuretrendsgroup.com
ISBN: 9780980594904 Paperback
ISBN: 9780980594911 Online
All rights reserved. Except as may
be permitted by the Copyright Act,
no part of this publication may be
reproduced in any form or by any
means without prior permission
from the publisher.
Cover design and layout
by Lankshear Design Pty Ltd.
www.lanksheardesign.com
st
ise is
d
mpanies
nce
en
ld in the
t and
and has
o 3,000
ed with
dwide.
Billiton,
aft,
sidents’
s
ns.
ovation
nts how
First.

61. How to Think Like a Futurist is a beautifully
designed introduction to the world of futurists.
Find out why being a futurist is a real job, who
hires futurists, great futurists in history—and
how to think like a futurist.
“Craig Rispin has written a winner! Refreshingly succinct, easy and
enjoyable to read, full of innovative ideas and great content. … How to Think
Like a Futurist is a great resource written by one of the world’s leading
futurists and thinkers … this is a MUST READ!”
Connie Tung
RRP $24.95
How to Think Like a Futurist
© 2009 Craig Rispin
The Future Trends Group
PO Box 6215
North Ryde NSW 2113
Australia
Telephone: +61-2 9869-4313
support@futuretrendsgroup.com
www.futuretrendsgroup.com
ISBN: 9780980594904 Paperback
ISBN: 9780980594911 Online
All rights reserved. Except as may
be permitted by the Copyright Act,
no part of this publication may be
reproduced in any form or by any
means without prior permission
from the publisher.
Cover design and layout
by Lankshear Design Pty Ltd.
www.lanksheardesign.com
st
ise is
d
mpanies
nce
en
ld in the
t and
and has
o 3,000
ed with
dwide.
Billiton,
aft,
sidents’
s
ns.
ovation
nts how
First.

62. How to Think Like a Futurist is a beautifully
designed introduction to the world of futurists.
Find out why being a futurist is a real job, who
hires futurists, great futurists in history—and
how to think like a futurist.
“Craig Rispin has written a winner! Refreshingly succinct, easy and
enjoyable to read, full of innovative ideas and great content. … How to Think
Like a Futurist is a great resource written by one of the world’s leading
futurists and thinkers … this is a MUST READ!”
Connie Tung
RRP $24.95
How to Think Like a Futurist
© 2009 Craig Rispin
The Future Trends Group
PO Box 6215
North Ryde NSW 2113
Australia
Telephone: +61-2 9869-4313
support@futuretrendsgroup.com
www.futuretrendsgroup.com
ISBN: 9780980594904 Paperback
ISBN: 9780980594911 Online
All rights reserved. Except as may
be permitted by the Copyright Act,
no part of this publication may be
reproduced in any form or by any
means without prior permission
from the publisher.
Cover design and layout
by Lankshear Design Pty Ltd.
www.lanksheardesign.com
st
ise is
d
mpanies
nce
en
ld in the
t and
and has
o 3,000
ed with
dwide.
Billiton,
aft,
sidents’
s
ns.
ovation
nts how
First.

68. More Widgets
http://bookry.com/education

69. More Widgets
http://bookry.com/education

70. A new ecosystem for
authoring & publishing

71. Sharing & Publishing
A. Preview B. Export C. iBookstore

72. Getting Started
Basics
Advanced
Examples
Sharing & Publishing
iTunes U
Course Manager

73. 300 x 300
min. pixels
When
associated with
your Institution
iTunes U site.
https://itunesu.itunes.apple.com/coursemanager/

74. Getting Started

75. Tool Basics

76. Examples

77. Sharing & Publishing
A. Share link B. Submit to Institution Site

78. Download My eBook Free!
Go to:
http://
is.gd/
think

79. Know First • Be First • Profit First
Craig Rispin
Business Futurist & Innovation Expert
www.FutureTrendsGroup.com