NAB April 2015 - Craig Rispin Keynote

“Craig we’ve seen more
change in the last 3 years
than in the last 30.”

Technology Changes
Exponentially
People Think Linearly

We’re Living in a World
of Exponential Change

Where iPhones are
More Valuable Than Oil

And 73 Companies are
Valued at More Than
$1Billion

That Haven’t Even
Gone Public Yet

73 Companies Valued More Than $1B

How Much Change Have
You Seen In Your Industry
In The Last Few Years?

Did You Know -
That in 2018?
Video Discussion

Discuss with a Partner:
What Did You Find Most
Interesting in the Video?

“If change is
happening on
the outside
faster than on
the inside -
the end is in
sight.”
-Jack Welch

As Some Opportunities Sunset...

U.S. Consumer Media
Consumption Share

Just Think Where
We Were Just
5, 10 or 15 Years Ago

15 Years Ago - The Dot Com Bubble

We’ve Made It Back - Took 15 Years

Are We in Another
Tech Bubble?

What Will Your
Customer of the Future
Look Like?

What’s the First and Last Thing
She Does Everyday?

Is a Digital Native from Birth...

Life Changing Device at 99 Years

Requires New Hires to Update
Linkedin.com Profiles on Their First Day

She’s Tracking Her Fitnessth Awareness…
NOW…
(Nike+ / Jawbone UP)
Always-On Tracking + Syncing + Analytics /
Quantified Self

And That’s Today...
In 5 Years What Will
Customers Be Like?

Customers in 5 Years Forecast:
Data Driven - Real Time Information on Vendors
Transparency Abounds
Expert Seeking - Looking for Experts to Simplify
and Advise, Provide Clear Solutions
Legislated Access - Most Forms of Comms to
Customers Controlled by Customers by Law
Brand Un-Loyalty - Loyalty Continues to
Evaporate as New Brands Grow Rapidly

Digital Customers Like
Digital Solutions
(and Personalised Service Too)
High-Tech/High-Touch
Customers

What was Sci-Fi Just
a Few Years Ago...

Has Another Sci-Fi Film
Inspired the Next
Inventors?

People
Business Technology
Life Sciences
W
ork/Life Shift
Acceleration
Age Gap
Education
Re-Engineering
Global
Mobility
Free
Agency
End of
Retirement
Emerging Models
Outrageous
Outsourcing
Marketing
Megatrend
Innovation
Imperative
Machine Learning
Cloud
Computing
Security
Scare
Coworking &
Collaboration
Massively
Mobile
Internet of
Things
Big Data

Life Sciences:
The 40 Year Opportunity...

“40 years ago, if I
told you...”

Edible Chip - Proteus Biomedical

Individuals Can Now Do...
What Companies Used to Do

Companies Can Now Do...
What Countries Used to Do

How Big is Mobile Today?
7B People in the World
6.8B Mobile Subscribers
1.5B 3G/LTE Subscribers

1.9 Billion Mobiles
Sold in 2014

How Many Mobile
Internet Devices
in Your House?

I’ve Got a New Mobile
Connected IR Scanner
to Show You...
(Full Disclosure - I’m an Investor)

This is Leading Many
Organisations to Have a
‘Mobile First Policy’...

The Future of Mobile
is Massive!

The Internet of Things:
50 Billion Devices
by 2020?

MWC IoT: 50 Billion Is Only the Beginning!

What Year Does the
Number of Devices on
the Internet Exceed
Number of People?

Ultra-Sensitive Electrical Biosensor Unlocks
Potential for Instant Diagnostic Devices
Source: University of California, Santa Barbara April 17, 2012

V2V: Will Be Mandated
in All New Vehicles by
2017

Big Data:
Data Scientists & Visualizations

What’s This a Chart of?
It’s the Facebook Breakup Chart

Reaching Global Executives:
12Megatrends in B2B Marketing

sked to rate the value of various marketing
activities on a five-point scale, meetings/
conferences and research/surveys top the list.
Today B2B providers view a broad array of
sponsored programmes, such as conferences and
white papers, as a valuable means of capturing
attention and persuading decision makers.
This is not to say that traditional advertising
has lost its appeal. Instead, the conclusion is that
organisations seeking to promote their businesses
are increasingly relying on a range of channels,
including print.
user communities) and passive (print) promotional
channels.
The way forward is clearly a heavier reliance on
creating a programme of thought leadership that
takes advantage of multiple-entry-point messaging.
The shift to 360º thought leadership
1. How important are the following non-traditional categories
of marketing activity to your organisation?
(Mean score out of 5)
Meetings/conferences
Research/surveys
White papers, executive summaries, articles
3.76
3.85
3.61
1M E G A T R E N D O N E
A

Thought Leadership Deﬁned
The term was ﬁrst coined in 1994, by Joel Kurtzman, editor-in-
chief of the magazine, Strategy+Business
“Thought leaders are individuals or organisations that are
recognised by peers, customers and industry experts as
someone who deeply understand the business they are in, the
needs of their customers, and the broader marketplace in which
they operate.”
“Thought leaders have a distinctively original idea,
a unique point of view or an insight.”

9'of'the'top'11'effective'ways'of'getting'a'
of'involve'Thought'
Leadership'Marketing
How would you rate the effectiveness of the following marketing vehicles in getting your attention?
Mean Rating (N~344)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
Speech or presentation at a conference or trade show
Case studies describing successful customer solution implementations
Article in the business or trade press
Invitation to a Webinar, seminar, or workshop
Sporting or cultural event sponsorship
Online advertisement
Vendor's blog
TV or print advertisement
Phone call from a sales representative from the service firm
Email from a sales representative from the service firm
Direct mail brochure
Conference sponsorship
Electronic newsletter from the service firm
White paper offered on the Internet
Search engine hits when doing research or surfing the Web
Analyst firm recommendation (such as Gartner/IDC/Forrester)
2.0
2.2
2.3
2.3
2.3
2.3
2.5
2.8
2.9
3.1
3.2
3.3
3.4
3.4
3.7
3.7

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75%

Case Study of CFP
Created His Thought Leader Master Message:
“Will Your Money Last as Long as You Will?”
Researched Longevity Conferences, Dates,
Organiser Details, # of Delegates Using Elance
Determined There Were 50 Conferences per Year,
with an Average of 350 Delegates - 17,500 Leads
Used Fiverr to Create PowerPoint Template and
Presentation Flyer Layout
Hired On-Demand VA Service to Market and Answer
Requests to Speak

Did You Know -
There are 10 Types
of Innovation?

Commerce Has Been
Constantly Shifting
Since the Dawn of
History

For the first time in its history,
Australia finds itself located in the
right place at the right time - in the
Asian region in the Asian century.

Are We Ignoring a
Massive Opportunity
on Our Doorstep?

Every Industry in
Every Country has
Seen Massive Change

Many of Us Still Operate
a Business Model
Invented in the 1600s

Innovation Imperative:
The Ultimate Survival Tool

“Innovation is
creativity applied for a
commercial gain.”

“The term innovation means a new way of
doing something. It may refer to
incremental, radical, and revolutionary
changes in thinking, products, processes,
or organisations.”
Max Mckeown - Financial Times

Take a Broader View
on Innovation...

10 Types of Innovation
Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
s
Channel
Management
Service
Offering
Product
Systems
Product &
Performance
Brand
Promise
Customer
Experience

Exploitation vs Exploration
Exploitation:
Ongoing execution of learned successful
behaviours - business as usual.
Exploration:
Search for new ideas and behaviors to
revitalise business.

Tom Peters
(of In Search of Excellence)
Says Innovation is Easy
You’re Just Hanging Out with the
Wrong People!

Tom Peters: Innovation is Easy!

Open Innovation“Cake”
Five Ingredients:
Permission
Time
Space
Education
Process

#1 Apple
“Craig fail quickly!”

#2 Google
“Craig manage the innovation funnel.”

Idea Generation
Idea Assessment
and Evaluation
Development Commercialization
The Innovation Funnel:
For every 1,000 new ideas, 100 have potential, 10 get developed,
and 1 becomes a success!
The Innovation Funnel

Southwest Airlines
Blended Winglet
Innovation=Cost Savings Too!
First Airline with
Website
Jet Engine Pressure
Cleaning Saves 1.9% on Fuel
Costs

Ideas and Creativity are the Raw Materials
of Innovation
But Few People Have Ever Attended a Creative
Thinking or Innovation Course
Brainstorming is the One Method Most Mentioned
But There are Many, Many More Thinking Systems:
Edward de Bono’s 6 Thinking Hats, Lateral Thinking
Metaphorical Thinking, SCAMPER, TRIZ

Bake Your Innovation Cake
Preheat the Oven
Gather Your Ingredients
Measure & Mix
Bake
Icing

Starwood’s aloft Hotel Brand

Open Innovation
vs.
Traditional R&D

10 Types of Innovation
Business
Model
Networks
& Alliances
Human
Capital
Core
Processes
s
Channel
Management
Service
Offering
Product
System
Product &
Performance
Brand
Promise
Customer
Experience

Innovation Imperative
Do You Agree Innovation is Critical to the Future
Success of Your Organisation?
Do You Have a Formal Innovation Program?
Do You Work Your Innovation Program Monthly?
How About Weekly?

Because in an
accelerating world -
doing nothing is riskier
than innovating!

“It’s all about who gets
to the future first.”
Kevin Roberts, CEO of Saatchi & Saatchi

Deloitte was asked by Google Australia to
quantify the value of greater workplace
collaboration, and the number is big:
$46 billion per year – the value of faster-
growing, proﬁtable businesses with
collaboration at their core
$9.3 billion per year – additional value if
companies make the most of opportunities
to collaborate more.

Companies that prioritise collaboration:
5X more likely to experience a
considerable increase in employment
2X as likely to be proﬁtable
2X as likely to outgrow competitors
1/2 of Australian businesses have no
collaboration strategy

Successful Collaboration
Ultimately Can Change The Core
Strategy And Social Purpose Of
The Business Enterprise
Michael Porter, et al

Transformational Collaboration
Requires A Commitment To
Build And Sustain Relationships
Over The Longer Term

Executives Must Possess
A System-level Understanding Of
Societal And Environmental
Changes That Are Transforming
The Global Economy

1 Billion Names
are Googled
Every Day

There Are No
More Blind
Dates...

SEO is Dead (or Dying)
Paid Placement &
Social Proof Rules

Online Reputation
Managment
(ORM)

You’re holding a handbook for visionaries, game changers,
and challengers striving to defy outmoded business models
and design tomorrow’s enterprises. It’s a book for the…
written by
Alexander Osterwalder & Yves Pigneur
co-created by
An amazing crowd of 470 practitioners from 45 countries
designed by
Alan Smith, The Movement

KR
Key Resources
KP
Key Partners
KA
Key Activities
C$
Cost Structure
CS
Customer Segments
CR
Customer Relationships
VP
Value Propositions
CH
Channels
R$
Revenue Streams

ACHIEVING
ORGANIZATIONAL
AMBIDEXTERITY USING
MANAGEMENT CONTROL
SYSTEMS

WHAT IS ORGANIZATIONAL AMBIDEXTERITY?
The pursuit of two diﬀerent modes of learning:
1. Exploitation = using current resources and capabilities
in an eﬃcient and reliable fashion to head in the same
direction
2. Exploration = searching for , acquiring and developing
new resources and capabilities to go in a new direction

Organizational ambidexterity refers to the ability
of an organization to both explore and exploit -
to compete in mature technologies and markets
where eﬃciency, control, and incremental
improvement are prized and to also compete in
new technologies and markets where ﬂexibility,
autonomy, and experimentation are needed.

EXPLOITATION EXPLORATION
Follow the rules and drive out the variance and slack. Break the rules and promote variance and slack.
Focus on serving existing customers and their needs. Serve new customers with new needs.
Manage and reﬁne existing competences. Develop and lead new competences.
Optimize the organization for existing rules. Develop new organization system with new rules.
Make money now. Make money later.
AMBIDEXTERITY

WHY IS IT IMPORTANT?
Firms, teams and individuals that attain
an appropriate balance between
exploration and exploitation will achieve
superior performance over time.
‘Balance’does not mean 50%
exploitation and 50% exploration.
It depends on your industry velocity
(rate and direction of change)
Exploitation Exploration
Longtermperformance
Low
High
Mode of Learning

TWO APPROACHES
Structural ambidexterity
– involves splitting exploitation and exploration into diﬀerent
organizational units (i.e., separate divisions, departments or teams)
Contextual ambidexterity
– the capacity to attain appropriate levels of exploitation and exploration
behaviors in the same R&D organizational unit
(McCarthy & Gordon, 2011: 241)

CONTEXTUAL AMBIDEXTERITY
Involves creating an organizational context that
inspires, guides and rewards people to pursue both
exploitation and exploration behaviors.
But how do you create the context to allow yourself
and others to juggle, toggle and be ambidextrous?

ANSWER = MANAGEMENT CONTROL SYSTEMS
The systems (rules, rewards, policies, practices, and tech)
that managers use to direct and adjust the behaviors of
employees to ensure organizational relevance, greatness
and survival.

SIMONS‘FOUR LEVERS OF CONTROL’
Control System Behavior Focus Outcome
Beliefs systems Communicate values and goals. Establish purpose and the activities to
be performed.
Boundary systems Specify and enforce rules of the game. Deﬁne the activities to be avoided.
Diagnostic systems Determine and support targets. Perform the correct activities well.
Interactive systems Promote learning and exploration. Perform new activities.

325
EXPLOITATION
Growth vs Control
Innovation vs Eﬃciency
EXPLORATION Strategy
Risks to be
Avoided
Boundary Systems
Critical Perf.
Variables
Diagnostic Systems
Core Values
Belief Systems
Strategic
Uncertainties
Interactive Systems
LEVERS, TENSIONS & AMBIDEXTROUS BEHAVIORS

“The balancing of exploitation
and exploration tensions is much
like riding a bike – it requires a
continuous and irregular shifting
of control system use over time."
(McCarthy & Gordon, 2011: 255)
ORGANIZATIONAL AMBIDEXTERITY

Highest birth rate ever
recorded - 1961
(3.5 per woman)
The “echo boom” - reflected
the fertility years of
the Boomers
1971 birth numbers
reach 276,361 -
not beaten until 2007
Australia 1960: 3.5 Today: 2.0
Current OECD Avg: 1.6 Current World Avg: 2.6
1910: Male - 55.2 Female - 58.8
Today: Male - 79.4 Female - 83.8
1980: Fathers - 29.4 Mothers - 26.6
Today: Fathers - 33.1 Mothers - 30.7
1980: Male - 24.2 Female - 22.1
Today: Male - 29.6 Female - 27.7
1930
’35 ’45 ’55 ’65 ’75 ’85 ’95 ’05
1940 1950 1960 1970 1980 1990 2000 2010
50 000
100 000
150 000
200 000
250 000
300 000
350 000
Born before 1946
3.02 million
% of pop: 14%
% of the workforce
Today: 2%
2020: 0%
Born 1946-1964
5.28 million
% of pop: 24%
% of the workforce
Today: 36%
2020: 15%
Born 1965-1979
4.64 million
% of pop: 21%
% of the workforce
Today: 44%
2020: 36%
Born 1980-1994
4.65 million
% of pop: 21%
% of the workforce
Today: 18%
2020: 35%
Born 1995-2009
4.22 million
% of pop: 19%
% of the workforce
Today: 0%
2020: 12%
Post WWII baby boom
War babies
Lowest birth rate ever
recorded - 2001 (1.7)
CURRENT POPULATION
BY YEAR OF BIRTH
Generation Alpha -
a new generation and
a new baby boom

What Steve Jobs Taught
Me About Watching
the Age Gap...

Profiles Research Institute
Initiate conversations concerning the generation gap at all
levels of the organization.
Educate managers and employees on the different
generations present in the workplace.
Match the different generations within your company with
your customer base.
Reward employees based on productivity and performance,
not tenure.
Educate and train employees to know how to best approach
and communicate with employees from different generations.
Offer appealing benefits that apply to employees of all ages.

Proﬁles Research Institute
Train managers and leaders on how to lead teams with men
and women from diﬀerent generations.
Present various forms of training and tuition reimbursement
for employees of all ages.
Establish a mentorship program where employees from older
generations teach the employees from younger generations
and vice versa.
Encourage and establish multigenerational teams.

Cray-1 US$8 million
80 MegaFLOPS
Speed & Size

NAB April 2015 - Craig Rispin Keynote

NAB April 2015 - Craig Rispin Keynote

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