Presentation by Rick Coplin, Tech Columbus and Crystal Olig, Oxiem Marketing Technology. Presented on Friday, November 11, 2010 at the 28th Annual Entrepreneurship Education FORUM in Columbus, Ohio.
3. Characteristics and Demographics
• 38% have tattoos
• 75%have a social profile
• 50%favor gay marriage
• 64%believe in God
• 37%are unemployed or out of the labor force
• 41% have a full time job
• 1/3are receiving financial help from their families
• 13% of 22- to 29-year-olds have moved in with parents after
living on their own
Study of the 50 million millennials 18 and older by the Pew Research Center as reported
in Newsweek 3/5/10
4. Characteristics and Demographics
“This is a reflexively optimistic cadre of graduates, feeling, if anything, existentially
freed up by this era of radical change. They’re nervous about the job market but
figure it’ll sort itself out. They describe their parents with shocking regularity as
their “best friends.” They’ve lived online for so long it’s a default setting, one they
believe lends them a more global-minded perspective than that of their elders.
Their tone overall was more bemused than outraged ”
– “Class of 09,” New York magazine, Emily Nussbaum ,June 15-22, 2009
5. A Digital Generation’s Language
ZOMG
Woot
ROFLCOPTER
Tomoz
Redonkulous
--Source: MarketingMag.com, The Gen Y Translator
6. Who Are the Digital Generations?
• Echo boomers
• Millennials
• Children of Baby Boomers
• Generation Y – Young adults to college kids
• Generation Z, Generation Me – Tweens
• Generation Alpha(?), iGen – Elementary
7. Attention Span, Multitasking & Connections
Pay Attention!
• Non-linear thinking
• No “right way” to do research
• Short bites of information
• Immersive experiences that build
• Scanning and filtering behaviors
Phones, TV, Computer, More
• Simultaneous device usage
• The Octopus
• Cash & carry
The World is Smaller
• Freedom from geographic
location
• Less fear of failure
• Global economy
• Breadth of network
http://spacecollective.org/
8. Social Learning and Self-Teaching
http://learning-2.nuvvo.com/lesson/1528-gen-y-and-digital-learning-styles
• Students can construct own learning path
• Use discussion to discover community
threads, on and offline
• Education can be conformed to the learner
• Instant feedback loop using social media
• Peer support systems
• Work through cognitive roadblocks
“In the 21st Century
classroom, the student
wants to control the how,
what, and when a task is
completed.
Social media and other web-
based technologies are well
suited to provide avenues
for students to engage in a
social, collaborative, and
active dialogue in the online
learning environment with
their peers and instructor.”
10. Social Learning and Self-Directed Paths
• Play
• Performance
• Appropriation
• Multitasking
• Distributed Cognition
Confronting the Challenges of Participatory Culture: Media
Education for the 21stCentury. Henry Jenkins, Director of
the Comparative Media Studies Program at the
Massachusetts Institute of Technology
• Collective Intelligence
• Transmedia Navigation
• Networking
• Negotiation
11. Educating New Entrepreneurs in a Digital World
new paradigm… new social tools…
new applications… new devices…
13. New Paradigm
• What does it all mean?
– Shift is
– Internet is redefining our society
– Unprecedented global visibility
– Jobs & technology skills are transforming
– Language needs follow wealth, immediacy
– Change, ambiguity rule
– The list goes on
• Uncertainty = Opportunity
14. Generational Differences
Teachers Students
Present information Explore for information
Deliberate release Discovery
Focused tasks Multiple tasks/methods
Textual/static data Multimedia/dynamic
Learn Experience
One-dimensional Hyperlinked
Absorb Interact
Logical, sequential Less structured
Adapted from Craig Bettles presentation Capturing the Imagination of the Digital Native,
15. New Paradigm: Mindset
Managerial vs. Entrepreneurial
Order Purpose
Efficiency Creativity
Control Lead
Evaluation Results
Administration Responsibility
Supervise Expect
Power Team
Conform Choices
Certainty Opportunity
16. New Paradigm
• Entrepreneurs
– Have ideas and do something about it
– Are non-conformers
– Assess, mitigate and tolerate risk
– Are easily bored
– Daydream
– Take shortcuts
– Challenge
– View “No” as permission
– Are not students – they figure out the game
19. What do our kids think?
• 77% think starting their own business is possible
• 59% know someone who started a business
• 40% want to start their own business
• 37% want to invent something new
• 25% entrepreneurship is a desirable career option
Source: Kauffman/Harris Interactive 2007 online poll of 8 to 21 year olds
27. Sesame Street
• Oscar the Grouch and the gang
have over a quarter million
followers on Twitter
• Elmo's doing Q&A's on Youtube
• Most of the main characters
have their own Facebook page
(Bert and Ernie's latest post is a
video of them singing with Will.
i. am.).
"Last year Telly dressed up as
cookie for Halloween. Me Chased
him 6 blocks till me realized it
was just a costume!."
Play — the capacity to experiment with one’s surroundings as a form of problem-solving
Performance — the ability to adopt alternative identities for the purpose of improvisation and discovery
Simulation — the ability to interpret and construct dynamic models of real-world processes
Appropriation — the ability to meaningfully sample and remix media content
Multitasking — the ability to sc an one’s environment and shift focus as needed to salient details.
Distributed Cognition — the ability to interact meaningfully with tools that expand mental capacities
Collective Intelligence — the ability to pool knowledge and compare notes with others toward a common goal
Judgment — the ability to evaluate the reliability and credibility of different information sources
Transmedia Navigation — the ability to follow the flow of stories and information across multiple modalities
Networking — the ability to search for, synthesize, and disseminate information
Negotiation — the ability to travel across diverse communities, discerning and respecting multiple perspectives, and grasping and following alternative norms