Check out the digital corporate brochure of Crystal Hues Limited. For More Visit www.crystalhues.com or Call +911204613200

1. UKAS
QUALITY
MANAGEMENT
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into Global Opportunities
Translating Marketing Communications

2. Globalization has placed newer demands before the marketing
gurus. Those who have ridden the crest of globalization with an all-
conquering zeal will now have to drive harder to maintain their
equity. There are no short cuts. You cannot afford to keep clinging
to the strategies of the bygone era. Staring the global consumer
from neon-lit billboards is passé. The new mantra is to enter
consumers' home, their heart and their soul. And to do that, you
have to meet consumers on their home ground. You will have to use
the medium that they prefer and speak the language that they
understand.
COMPANYOVERVIEW
Company Overview
Business Strategies are becoming increasingly culture specific. To avoid losses and
maximize returns from transnational opportunities, it is imperative to communicate
through the local sensibilities of the target audience. Crystal Hues Limited (CHL), a
global consortium, enables you to do just that.
CHL, an ISO 9001:2008 certified company, is the premier provider for integrated
marketing communication and localization services encompassing
content, creative and promotion services in India since 1989.

3. Creative Services
Brochures and other Printed materials
Presentations
Website
Integrated Global Communications
Content Services
Creative Services
Promotion Services
Content Conceptualization:
Creative Design Development:
Widest Promotion Reach:
Integrated Global Communications
Crystal Hues Limited (CHL)
of-the-art technology, creativity and multicultural knowledge base. CHL makes the
communication emanating from your company, a PR and marketing tool by directly impacting
the target audience in their own language and culture.
The spectrum of services include content development in any language and expertise to deliver
such transformed content through creatively designed brochures, websites or high end
multimedia presentations. CHL ensures that your marketing communication strategy
addresses the specific sensitivities, interests and conditions of the target audience.
CHL has highly specialized domain experts to ensure that your content is better understood,
reaches the target audience with ease and achieves the desired impact.
offers cutting edge marketing communication services using state-
Content Conceptualization:
understand, conceive and deliver the content that meets your expectations.
Creative Design Development: Our designers are highly experienced
communication engineers, giving the best aesthetics, hue and depth to your thoughts and help
grow your business.
Widest Promotion Reach: Our promotion specialists are experts in both On-line
(Internet) and On-field domains enabling you to reach your audience through your websites,
brochures, multimedia presentations, exhibitions, road shows, etc
CHL’s multidimensional experienced professionals
INTEGRATEDGLOBAL

4. CreativeServices
BrochuresandotherPrintedmaterials
Presentations
Website
Content Services
Content development
Localization (Translation, adaptation) Services
Copywriting
Desk top publishing (DTP)
Transcription
Subtitling
Voice-overs
CONTENTSERVICES
Content development:
Publishing Localization:
Website Localization:
Content Services
Content development:
content, is one of most important activity of your Advertising. The content in your
communication, be it a brochure, newsletter, product manual, website or presentations, is
the most important message that you send out. Our in-house professional content writers
and translators, along with more than 700 empaneled native translators in all the
languages of the world, have been providing high quality native translation and
localization services to more than 2,000 clients in India and over 1,000 international
organizations from Asia, Middle East, Europe and the United States of America.
Our content developers include translators, copywriters, editors, proof readers and
domain specialists in diverse industries such as telecommunication, health care,
pharmaceuticals, IT, education, manufacturing, e-learning, etc.
Crystal Hues provides high quality content development services and translation services
in all the Indian and more than 70 international languages. Executing more than 50
projects everyday with 99% on-schedule deliveries, our in-house facility ensures fast and
accurate content development and translation.
Localization and Translation Services:
customization (adaptation and translation) of documents, marketing collaterals like
brochures, website and presentations for any country, especially those countries with a
different language and culture. Our localization services eliminate the language barriers
and any culturally inappropriate hues, graphics, symbols, geopolitical elements, etc.
CHL's in-house localization experts with their in-depth knowledge of culture and language
of the target audience, deliver services in the following areas:
Publishing Localization: Our domain expertise includes pre-press and
post-press technologies for localization of your printed materials, brochures,
product manuals and advertisements.
Website Localization: In-house domain experts on servers, application
development and user interface reengineering ensure localization of your
websites and web-based applications.
Content services, including creating and developing
Our localization services include

5. Creative Services
Brochures and other Printed materials
Presentations
Website
CONTENTSERVICES
Content Services
Content development
Localization (Translation, adaptation) Services
Copywriting
Desk top publishing (DTP)
Transcription
Subtitling
Voice-overs
Multimedia Localization:
Software Localization:
Copywriting Services:
Desktop Publishing (DTP) Services:
Transcription Services:
Sub-titling Services:
Voice over Services:
Multimedia Localization:
graphics re-engineering, editing, voice-over and subtitling professionals
ensure localization of your multimedia presentations and movies.
Software Localization: Expert programmers in multiple languages, user
interface designers and developers ensure smooth localization of software
applications.
Copywriting Services: CHL copywriters are expert in the art of developing content
and write-ups in the most creative way, meeting the pre-defined objectives of messaging
the target audience. With over 10 years of experience in copywriting covering various
domains and fields, CHL copywriters create attractive, easy to read copy and
comprehensive content for your brochures, manuals, websites and multimedia
presentations.
Desktop Publishing (DTP) Services: CHL’s team of graphic engineers
specializes in desktop publishing and meets all your varied needs related to publishing.
CHL accepts all file types and delivers ready-to-publish files in practically any popular
software used in publishing industry.
Transcription Services: CHL Transcription professionals convert your audio and
video speeches into text documents using latest technologies and editing tools.
Sub-titling Services: CHL professional engineers use high technologies to render
subtitles to your videos and audio visual presentations.
Voice over Services: CHL’s professional voice-artists deliver the most appropriate
native voice-overs for your advertisements, corporate presentations, computer-based-
training modules, online training, documentaries, movies, etc.
Highly qualified and experienced animation,

6. CreativeServices
BrochuresandotherPrintedmaterials
Presentations
Website
CREATIVESERVICES Creative Services
Brochures and Printed materials
Presentations
Website
Brochures and Printed materials:
Presentations:
Websites:
Designing:
Hosting:
Domain name registration:
Website applications and e-commerce solutions:
Creative Services
Brochures and Printed materials:
designers along with publishing experts in CHL ensure seamless integration of the content
with brochures, multilingual catalogues, packaging designs and business documents.
Our talented team of visualizers, concept developers, copywriters and designers are well
equipped to handle all your creative demands and expectations.
Our printing facilities are maintained by a strong team of printing professionals with over
20 years of experience. The team supervises and monitors the printing process at every
stage to ensure a faultless delivery of your printed materials.
Presentations: Our multimedia engineers and graphic designers create corporate
presentations, e-brochures, e-catalogues and walkthroughs that combine convenience
with the ease of use, employing high-end digital technologies and equipments.
Websites: CHL assists you to maintain a long-term presence on the Internet amidst
growing cut-throat competition and multiple choices.
Designing: Our team of creative web designers and programmers work
with the latest tools to develop the most interactive website for you.
Hosting: CHL network engineers and hosting infrastructure offers high-end
Windows and Linux Servers resident on the Internet backbone with multiple
high-speed links, delivering performance and scalability to your website.
Domain name registration: CHL experts assists you to select and register
most appropriate domain names with Internet authorities guaranteeing
uninterrupted domain ownership, accessibility and security.
Website applications and e-commerce solutions: CHL engineers
empower your core business processes and improve customer service
through technology-based solutions delivering faster, efficient, reliable and
secure interactions on your website.
Highly skilled and creative professional

7. Creative Services
Brochures and other Printed materials
Presentations
Website
PROMOTIONSERVICES
Promotion Services
On-Field Promotions
Events, Exhibitions, Conference Services
On-Line Promotions
On-Field Promotions:
Events, Exhibitions, Conferences Services:
Exhibition stall designing:
Fabrication of stalls:
Event management services:
Promotion Services
CHL is unique and innovative in creating electrifying experiences for the masses on a
360-degree level. With expertise in impact generating promotions, both On-field and
On-line, the objectives are met reinforcing the brand. Our efforts are geared at ensuring
lasting impressions and establishing continued loyalty of your customers. You are assured
of a wider and focused exposure through our combined on-field and on-line promotion
services.
On-Field Promotions:
facilitated by the strong in-house strength of experienced professionals working out of nine
offices in India, covering practically all the states. CHL transforms road shows and canopy
activities into a brand building exercise that accelerates the spread of information to every
potential customer targeted and actively promotes your business.
Events, Exhibitions, Conferences Services: CHL expertise in organizing
and managing events, seminars and workshops is delivered through its multitasking
personnel who ensure that the visitors, delegates and participants enjoy the experience
while meeting your stipulated objectives. The services include:
Exhibition stall designing: CHL in-house professional designers deliver
exquisite designs to ensure that your stall stands out in the crowd.
Fabrication of stalls: CHL uses latest technology for fastest fabrication of
most complex exhibition stalls.
Event management services: CHL ensures that your event is unique not
only in décor but also in visitor and delegate experience through the flawless
services in logistics and venue arrangements.
CHL’s capability of providing On-Field promotion is

8. CreativeServices
BrochuresandotherPrintedmaterials
Presentations
Website
PROMOTIONSERVICES
On-line Promotion Service:
SEO:
SMO:
SEM:
On-line Promotion Service:
develops an online marketing campaign befitting your objectives. With more than 10
years of experience and expertise in on-line promotions, CHL ensures an enhanced online
exposure and sales. CHL on-line promotion service specialization includes:
SEO: Search Engine Optimization (SEO) specialists optimize your website
based on relevant keywords to achieve higher rankings in search engines like
Google, Yahoo, MSN and Bing, leading to an increased flow of visitor traffic
to your website.
SMO: Social Media Optimization (SMO) services help you to market your
business through social networks like Facebook, Twitter, Linkedin, etc. to
deliver greater brand awareness and interactivity with your customers. Blogs
and articles are written, distributed and published on-line to further enhance
brand awareness of your business.
SEM: Search Engine Marketing specialists combine the two processes of Pay-
Per-Click (PPC) and advertisement campaigns in carefully chosen relevant
sites and portals to reach potential customer segments for your business.
Crystal Hues crystallizes your requirements and
Promotion Services
On-Field Promotions
Events, Exhibitions, Conference Services
On-Line Promotions
SEO
w

9. QUALITYASSURANCE
Quality Assurance - Embedded Process
Faultless start
Handpicked specialists for every job
Efficient Execution
100% Error Free Reporting, Correction
Faultless start:
Handpicked specialists for every job:
Efficient Execution:
100% Error Free Reporting, Correction:
Quality Assurance - Process
The emphasis on cultural acceptance by the target audience is delivered by CHL's
country domain specialists combined with integrated services to the satisfaction of its
perfectionist clients.
Faultless start: In CHL, every project is first scrutinized and analyzed for its purpose along
with related technical information. The facilities are geared to receive projects in any file
format through email, direct transfer to our server or just plain hard copy of documents.
The project is then assigned to a domain specialist who may split the project among other
international or in-country team members to execute the different tasks to be accomplished.
After completion, the various tasks are integrated back to ensure project comprehensiveness
and consistency. This procedure includes built-in redundancies to prevent any non-
conformance of the project requirements.
Handpicked specialists for every job: CHL's super specialist (selected from a
minimum of 5 specialists) supervises each task being handled by the pool of domain
specialists. The procedures laid down conform to the best of international quality standards
and compliance is ensured through automated custom-developed project management
system.
Efficient Execution: The mandatory process of evaluation of individual projects
emphasizes a system of continuous improvement in quality and consistency in place at CHL.
The obligatory use of latest tools by the team ensures efficient, accurate and consistent results.
100% Error Free Reporting, Correction: All projects follow a “100% error free
reporting and correction” Process Flow. This is mandatory for each and every project executed
by CHL.
Embedded
native in-

10. An Exceptional Resource Base
International Testimonials
EXCEPTIONALRESOURCES
An exceptional resource base
CHL has a capable and dedicated team of over 100 absolute professionals that ensures well-
integrated service delivery. Our team of experts has impeccable credentials with each member
having experience of over 10 years in the industry. The domain expertise include Marketing
Communication, Project Management, Linguistics, Graphic engineering, Publishing,
Multimedia, Websites and Software. CHL’s professionals have been chosen from diverse
industries such as FMCG, Hospitality, Heavy Engineering, Automotive and Pharmaceuticals.
CHL's combined strength of 300-strong associates spread across 34 cities around the world,
covering specialists in all languages along with a host of in-house domain specialists; ensure a
flawless support in providing value-based solutions. CHL’s state-of-art infrastructure and the
dedicated workforce reinforce our inherent capability of offering the services efficiently and
cost effectively.
A world-class working system and constant technology upgrading, integrated with CHL's highly
effective system-based operations, ensures efficient and accurate execution of your project on
schedule.
International Testimonials
CHL's functions and processes are based on the knowledge and expertise gained over 20
years. CHL, an ISO 9001:2008 organization, is certified by worlds leading quality auditors
DNV, UKAS. The Company works closely with major trade and industry organizations.
CHL is acknowledged as the official localizer for Indian languages by most of the leading
international localization companies based in the UK, the USA, Germany, Singapore and
Japan, which underscores the company's credentials, capabilities, infrastructure and
professionalism. CHL's expertise is used by over 3,000 national and international
organizations from diverse segments, government establishments, multinational companies,
as well as advertising and PR agencies.
The Company has also been covered in the news media for its achievements and has been a
source of reference for issues related to localization services.

11. w w w. c r y s t a l h u e s . c o m
CHL's clients - Partial list of CHL's growing client-base
ABN Amro Bank • Accenture • ACME Telepower • Adidas • Agreeya Solutions
• Air France • Amway • Aviva • Ayurvet • Bata • BBC • Bharti Telecom •
Bikanerwala • Birla Yamaha • BPL • BSI Management System • C Dot • Cadilla •
Candico • Canon • Clinton Foundation • Colgate • Confederation of Indian
Industry (CII) • Control & Switchgear • Dabur India • Delphi • Delvac • Eli Lilly •
Ernst & Young • Everest Industry • FCS Software Solutions • Federation of Indian
Chambers of Commerce and Industry (FICCI) • Flextronic Software System • G E •
Gas Authority of India (GAIL) • Gillette • Glaxo • Grail Research • Havell's •
Hindustan Lever (HLL) • Honda • Hughes • ICI Paints • ICICI Bank • Indian Oil
Corporation (IOC) • Infosys • ITDC • Jindals • Jubilant Organosys • KPMG • KSA •
Larsen & Toubro • LG • Maruti Udyog • Max New York Life • McCann Erickson •
Ministry of External Affairs, Government of India • Mobil Delvac • Modicare • Moser
Baer • National Book Trust • National Geographic Channel • NDTV • Nestle • NIIT
• Nokia • ONGC • Oxfam • Panasonic • Pepsi • Piaggio • Price Waterhouse
Coopers • Ranbaxy • Sage Herbals • Samsung • Schneider Electric • Shell •
Siemens • Star TV • Su-Kam Power • Text 100 • Thomas Cook • Thomson Digital •
UNDP • United Petroleum • Virgin Atlantic • VLCC • W H O • Whirlpool • Wipro •
World Bank • World Food Programme • Xerox • Zee TV

12. CRYSTAL HUES LIMITED
w w w. c r y s t a l h u e s . c o m
Registered Office
1001 Devika Tower, 6 Nehru Place, New Delhi – 110019 (INDIA) Tel: +91-11-46850000, 26222587 Fax: +91-11-30881599 E-mail: info@• • • crystalhues.com
New Delhi | Noida Bengaluru Chennai Hyderabad Pune Ahmedabad| | | | |