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Black Belt for Sales “Lite” A Powerful Tool to Generate Prospects and Sales
Why Use LinkedIn? 100 million users in over 200 countries >1 new member joins LinkedIn every second Top Executives from all Fortune 500 companies are on LinkedIn They’ve “won” the business social network battle Average income of LinkedIn User > $109,000 70% of LinkedIn Users earn $60,000+ 57% using LinkedIn for marketing purposes have acquired a client (61% for B2B)* * HubSpot2011 State of Inbound Marketing
1st degree Building a profile for sales
Personal Profile  Headline ,[object Object],	(functional) ,[object Object],(target market) ,[object Object],[object Object]
Optimizing Your Profile for Search Pick a 2-3 word phrase (may want to use Google Adwords keyword tool to pick a phrase that enough people search on, but isn’t most popular) Phrase should be in:  ,[object Object]
Summary
Specialties
Title of current or most recent position
Title of at least 1 other recent past position
Use as often as possible in position descriptions,[object Object]
Applications
2nd degree Building Your LinkedIn Network
Networking Philosophy LION   TopLinked
Power of LinkedIn
Importing Contacts
3rd degree Finding prospects
4th degree Connecting with prospects
Develop a Strategy Where’s the leverage? Strength of Relationship  Between you and your connection Between your connection and the prospect Is there more than one way to get to the prospect? If so, identify multiple strategies. Timing: When is the best time to act?
6thdegree Using groups
Groups
Groups Perfect for hunting and farming Recent Study on B2B Lead Gen: 38% of traffic originating from LinkedIn Groups resulted in a completed form on company website Since each group has it’s own owner, the rules and opportunities differ for each group Join groups of your target market – not your competitors Can message group members even if not connected Start your own group to create your own circle of influence
7thdegree Using answers and applications
Answers
Answers
8thdegree Managing connections and prospects
Tagging Connections

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Linkedin Ninja Black Belt for Sales - "Lite"

  • 1. Black Belt for Sales “Lite” A Powerful Tool to Generate Prospects and Sales
  • 2. Why Use LinkedIn? 100 million users in over 200 countries >1 new member joins LinkedIn every second Top Executives from all Fortune 500 companies are on LinkedIn They’ve “won” the business social network battle Average income of LinkedIn User > $109,000 70% of LinkedIn Users earn $60,000+ 57% using LinkedIn for marketing purposes have acquired a client (61% for B2B)* * HubSpot2011 State of Inbound Marketing
  • 3. 1st degree Building a profile for sales
  • 4.
  • 5.
  • 8. Title of current or most recent position
  • 9. Title of at least 1 other recent past position
  • 10.
  • 12. 2nd degree Building Your LinkedIn Network
  • 16. 3rd degree Finding prospects
  • 17.
  • 18.
  • 19.
  • 20.
  • 21.
  • 22.
  • 23.
  • 24.
  • 25.
  • 26.
  • 27.
  • 28.
  • 29.
  • 30.
  • 31.
  • 32. 4th degree Connecting with prospects
  • 33. Develop a Strategy Where’s the leverage? Strength of Relationship Between you and your connection Between your connection and the prospect Is there more than one way to get to the prospect? If so, identify multiple strategies. Timing: When is the best time to act?
  • 34.
  • 35.
  • 36.
  • 37.
  • 40. Groups Perfect for hunting and farming Recent Study on B2B Lead Gen: 38% of traffic originating from LinkedIn Groups resulted in a completed form on company website Since each group has it’s own owner, the rules and opportunities differ for each group Join groups of your target market – not your competitors Can message group members even if not connected Start your own group to create your own circle of influence
  • 41. 7thdegree Using answers and applications
  • 46. LinkedIn Ninja Black Belt for Sales 8 Interactive Modules Self Paced Live Group Q&A Individual Feedback & 1:1 Coaching Accountability & Demonstration of Competence To Graduate: You must make a sale! Discount Code: thecircuit Expires 6/30/11 $297 $247
  • 47. Ninja Trick – Import Facebook Friends No Direct Way to Import/Export Must set up free Yahoo Mail address Yahoo Mail is the only mail system that directly connects to Facebook and will auto import all Facebook Friends into address book Then just export Yahoo address book as CSV Import into LinkedIn as CSV
  • 48. Contact The LinkedIn Ninja Crystal L. Thies LinkedIn Consultant and Coach Crystal Clear Buzz (859) 391-6562 crystal@crystalclearbuzz.com http://linkedinninja.com http://crystalclearbuzz.com http://www.linkedin.com/in/crystalthies http://www.facebook.com/CrystalClearBuzz http://www.twitter.com/CrystalClearBuz http://www.twitter.com/LinkedInNinja Serving clients globally and local clients in the Cincinnati and Cleveland areas