3. What is Internet
Marketing?
Internet marketing refers to the
strategies that are used to market a
product or service online, marketing
strategies that include search engine
optimization and search engine
submission, copywriting that
encourages site visitors to take action,
web site design strategies, online
promotions, reciprocal linking, and
email marketing – and that‟s just
hitting the highlights.
4. 1. Create a Keyword
Strategy
You must:
Understand what a keyword is
Why it is necessary to build a keyword
strategy
How to create a keyword strategy
5. 2. Optimize Your Website
You must:
Familiarise yourself with Search Engine
Optimisation (SEO)
Test your SEO with WebsiteGrader.com
or another SEO testing tool
Understand the nine (9) key elements of
on-page website optimization
Avoid „keyword stuffing‟
Improve off-page SEO with Inbound
Links
6. 3. Create Blog and
Other Content
Explore business blogging
Set up a blog
Utilise the key components of a
great blog post
Decide what to blog about
Convert Blog visitors to leads
7. 4. Promote Content and
Participate in Social
Media
Monitor Social Media
Get acquainted with New Media
and Web 2.o tools
Utilise Twitter, Facebook,
LinkedIn, YouTube and other Web
2.o tools
8. 5. Convert Site Traffic
Into Leads
Decide on Your Offer
Create Calls-to-Action
Create Landing Pages
Test, Measure and Iterate
9. 6. Nurture Leads With
Email Marketing
Email Marketing Best Practices
Explore ways to keep your leads
engaged