Job marketing information that helps you get interviews! Revealing secrets only Headhunters know in marketing your resume. • The answer to why I apply for 100 Jobs and get only a couple of interviews • 5Xing your interviews with just this one simple piece of information • Using Guerrilla marketing tactics to get more interviews • Getting your resume directly into the hands of hiring managers • Differentiating yourself from other people applying for the job you want • The two critical changes in the recruitment process that you must know about to get a job

1. JOBS
Why does it seem so
hard to get a job these days?
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2. What Changed?
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3. Why does it seem
so hard to get a
job these days
compared to
the past?
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4. I often hear from individuals
that it seems much more
difficult to get a job than it was
a few years ago.
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5. Is this true?
If so, what
is the
reason?
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6. I believe there are two things
in recent years that have
dramatically effected the
ability to search
and get a job.
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7. The First is the Internet
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8. Because of the
internet almost
all job searching
and candidate
sourcing is now
done online.
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9. In many ways this is a
great thing…
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10. With the advent of
Monster.com, Dice and
thousands of other
specialized job boards…
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11. finding a listing of a job
that fits what you do is
easier than ever.
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12. But unfortunately because
of this, it is also just as easy
for everyone else.
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13. With the jobless
rate at such a
high level, the
amount of people
applying for a
particular job
online…
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14. Has at times gone from
hundreds…
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15. To thousands!
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16. The Second is Applicant
Tracking Systems
.
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17. To handle this
huge amount of
applicants, more
and more
companies are
using applicant
tracking systems.
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18. With so many people applying
for jobs online, applicant
tracking systems screen
candidates by criteria before
anyone ever physically sees
their resume.
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19. Let’s say you are applying for 100 jobs &
sending out 100 resumes. For the purpose of
demonstration, let’s say 100 resumes were sent
to one company.
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20. Those 100 resumes go into an applicant
tracking system that immediately screens
out 50% of them based on keywords &
other criteria not necessarily spelled out in
the job spec.
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21. Those 50 remaining resumes are then
reviewed by the 18 year old HR generalist
right out of college.
Let’s call her Ashley.
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22. Now 25 of those resumes are sent to the
hiring manager and he picks 5 that he’s
interested in and seem relevant,
and sets up 5 phone screens
with the candidates.
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23. From those 5 phone interviews one is
selected to come in for a
face to face interview.
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24. So with this method, one out of every 100
resumes you submit, you will get one face
to face interview.
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25. Not very good odds, is it?
And honestly this is pretty generous!
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26. I have known job seekers who have sent
several hundred resumes to online
applications to just get one
face to face interview.
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27. What if you can improve
these odds dramatically?
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28. And at the same time, instead of
experiencing that feeling of
total frustration of not knowing
whether your applications
were ever even looked at…
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29. You have a causative plan that gets your
resumes directly to hiring managers,
by-passing the lengthy resume
screening process
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30. And therefore gets
you more interviews!
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31. Well you can with this Ebook!
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32. Go to http://www.executivecareercoaching.com/books.htm
and pick up your copy today!
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