This is Josephine Green's key note presentation from our Squaretable event which we hosted 22-9-2011 on the subject of 'new customer realities: capturing added value from sustainability'.

1. Less is more
More is more
Josephine Green
Beyond20
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2. Sustainability
Human, humane, empowering
and resilient society

3. Industrial-market era Socio-ecological era
We need a different way of perceiving, of being and of doing in the world

4. New Stories
New New production New ways of New social
economics & consumption living & being solutions
GDP
ISEW
The only sustainable way to get out of the social and ecological crisis
is to promote new economic models, new production systems, new
ideas of wellbeing and new social solutions.
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Social Innovation

5. Social Innovation
Widespread social need and widespread new technology
© Philips Design
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The The
Social Context
Economy Economy
Social Innovation is a process of change where new ideas emerge from a
variety of actors directly involved in the problem to be solved

6. Chulla stove India 2007 Emude Project 2007
Philips healthcare 2007 www.sustainable-everyday.net
www.philipsdesign.com
www.socialinnovation.org
Design for Social Innovation and Sustainability
www.desis-network.org
Developing solutions with communities and stakeholders,
not providing solutions for them

7. Distributing innovation
Centralizing innovation Decentralizing innovation
Management Innovation
and design and design

8. Distributing capacity
Controlling complexity Embracing Complexity
More is More

9. Mechanistic to evolutionary practices
More nature than machine
Evolution about constant experimentation and keeping what
works. Evolution refines and improves complex systems
through the process of adaption
Distributing complexity enables people to think and act with
agility in the moment, to create, to innovate, to solve problems
More is More

10. Demography and leadership
Baby Boomers GenX GenY GenZ
2010 2020 2030 2040
Prof. Lynda Gratton LBS
GenY: want less hierarchy, more open companies, less control,
first joined up, global generation, comfortable with uncertainty
and complexity, not scared of the future. Don’t want to be “led”
Digital flexing their muscles, learning how to share, how to collaborate,
natives how to change the world, thrive on experimentation, on not
knowing, on working it out, on creating a new social activism
More is More

11. Less is more
More is more

12. Beyond scarcity to abundance
Darwinism
hierarchy
competition
Scarcity Abundance

13. The Death of Hierarchy
The Evolutionary Leap
Beyond20

14. “When faced with a radical crisis, when the old ways of
being in the world, of interacting with each other and
with the realm of nature doesn’t work anymore, when
survival is threatened by seemingly insurmountable
problems, an individual life form-or a species- will either
die or become extinct or rise above the limitations of its
condition through an evolutionary leap” A New Earth Eckhart Tolle
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15. A new paradigm
A paradigm is a set of practices contained within
a philosophical and theoretical framework
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16. Transformational
Leadership
invest and maximize vision and mission
create the space for longer term investments and returns
decentralize the functions and the organization
maximize learning, experimentation and innovation
` enable the change agents
trust and let go
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17. It is time to look for new paths and new stories,
ones that can lead us through the end of the
world as we know it and out the other side.
Uncivilisation. The dark Mountain Manifesto www.dark-mountain.net
………
The times have changed radically, and that means that our
Thank You
practices must also change radically. By going it alone we
cannot create the change we need. Margaret Wheatley. An Era of
Powerful Possibility green.josephine6@gmail.com
www.pyramids2pancakes.com

18. Technology innovation Market innovation Social innovation