This document provides ideas for promoting content through multi-touch marketing. It suggests repurposing content into multiple formats like slide decks, videos, podcasts, and infographics and promoting them through various channels. These include posting on websites, blogs, social media and syndication services, holding webcasts, writing press releases, using search engine and social ads. It also recommends engaging industry experts, customers and partners to amplify content promotion efforts. The goal is to generate more leads and extend the reach of content through a coordinated multi-channel marketing strategy.

1. Promoting Content
Ideas for amplifying your
inbound-content success
using multi-touch marketing.

2. 60% of companies will execute an
inbound marketing strategy in 2013.
— Inbound Marketing Blog

3.  Professional design
 Social sharing buttons
 Lots of graphics
Example: Spider Trainers
The technicalities

4. REPURPOSING
Extend your reach by creating multiple formats

5. Start with repurposing so that you can
promote the various formats in the
appropriate marketing efforts.
Repurposing

6. Be on the lookout for opportunities.

7.  Post to SlideShare
 Tag with keywords
 Monitor statistics
Example: SlideShare
Summarize in a slide deck

8.  Use content as
webcast basis
 Reference in other
webcasts (like this
one)
Example: Target
Marketing Magazine
Hold a webcast

9.  Animate and narrate
slide deck
 Record testimonials
about the document
 Post to website
 Post to YouTube
 Tag appropriately
 Post to other video
networks
 Monitor viewing
statistics
Example: YouTube
Convert to video

10.  Repurpose video
narration as podcast
 Post to your site’s
resource center
 Publish to iTunes
 Monitor listening
statistics
Example: iTunes
Convert to audio

11.  Highlight key points
in an infographic
 Great for social
sharing
 Post to Pinterest
 Post to SlideShare
 Post to your
resource center
Create an infographic

12. 34% of all leads generated in 2013
come from inbound-marketing sources.
— Inbound Marketing Blog

13.  Targeted landing page(s)
 Squeeze pages for gated
content
 Unique tracking codes
 Social sharing buttons
Example: actonsoftware.com
The technicalities

14.  Make it a reference
— not just interesting
 Search-engine optimized
 Cite and link sources
 List keywords
Example: spidertrainers.com
The technicalities

15.  Resource center
 PDF
 HTML
Example:
actonsoftware.com
Post to your website

16.  In-site
advertisements
Example: Target
Marketing Magazine
Use remarketing/retargeting

17.  Keyword-rich
content
 Your blog
 Other blogs
Example:
spidertrainers.com
Write a blog article

18.  PR distribution
services
Example: 24-
7pressrelease.com
Write a press release

19.  Content-syndication
services
Example: edocr.com
Post to syndication services

20.  White label
 Opportunity to
repeat all
promotional efforts
Example:
qrpprinting.com
Offer to partners

21.  Twitter (use #)
 Facebook (use #)
 LinkedIn
 LinkedIn groups
 Google+
 Ask for the retweet
or share
Example: Twitter
Share socially

22.  Facebook ads
 Twitter promoted
tweets
 LinkedIn ads
Example: Facebook
Use social ads

23.  Google
 Bing
Example: Google
Use search-engine ads

24.  Email
 Newsletter
 Direct mail
 Point of sale signage
Example: Spider Trainers
Send outbound messaging

25.  Engage bloggers,
editors
Example:
actonsoftware.com
Engage industry experts

26.  Engage popular
bloggers
 Send links to online
review points
 Mention reviews in
marketing efforts
 Video
Example: Amazon
Ask for and post reviews

27. Add to signature line

28.  Sales send to clients
 Customer-visit leave
behind
 Live-event
distribution
Example:
Spider Trainers
Engage individually

29. Spider Trainers builds custom
drip and nurture campaigns.
Visit our resource center:
 Profiling Personas
 20+ Ideas for Automated Marketing
 Prospects, Leads, & Subscribers
 Marketing Metrics
 Drip-marketing Toolkit
 Contact us:
 651 702 3793
 spidertrainer@
spidertrainers.com
 http://www.spidertrainers.com
 PO Box 280487
Lakewood, CO 80228
United States
Spider Trainers