1. digitalGREEN @ Partners Meet
20 September 2011
Contact: ACCESS DEV SERVICES , 28,Hauz
Khas Village, 1st Floor, New Delhi-110016
Website: www.accessdev.org
1 ACCESS DEVELOPMENT SERVICES
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2. Geography : Working in MP, West Bengal, AP,
Rajasthan, Uttrakhand, Orissa, and Bihar .
Under Digital Green Program we are working in three
districts namely GUNA, RAJGARH and ASHOKNAGAR
Years of operation : Since 2006
Main areas of focus :
Livelihood (Farm & Non farm based) intervention and
consultancy work in Microfinance
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Organizational Overview
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3. Quantitative Progress(From April 2011 to Aug. 2011)
Parameters Targets Status
Village Operational ized 93(excluding
Ashoknagar)
Video produced/Uploaded 83
Mediated 2707
Dissemination(from April till
Aug. end)
Adoptions(from April till Aug. 3857
end)
Community Intermediaries 50
Trained
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4. Household
District Village Group Household
Guna 47 140 2074
Rajgarh 46 252 3032
Ashoknagar 48 98 1470

5. Quantitative Progress(Till August )
Parameters Targets Achieveme
nt
Video 419 348
produced/Uploaded
Mediated 6571 4993
Dissemination
Adoptions 9458 5301
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6. Progress from April till Aug. end
April to June –Quarter
Screening Adoption Video Produced
Targets Achv Targets Achv Targets Achv
837 1633 1303 1502 59 47
July to August, 2011
Screening Adoption Video Produced
Targets Achv Targets Achv Targets Achv
730 1074 3880 2355 40 36
April to August , 2011
Screening Adoption Video Produced
Targets Achv Targets Achv Targets Achv
1567 2707 5183 3857 99 83

7. Qualitative Progress
Reflections on integration with Well integrated with ATMA and
existing intervention NABARD program as well. At one hand
through screening of film we inform
about the application of IPM Kit and
other hand we also provide some of
them IPM kit under ATMA program.
Similarly we inform them about
suitable variety of seed for the region
and also provide them for
demonstration to see the result. This is
identified as good practices to increase
farmers acceptability to
practices/product. Also through RTRS
program we have distributed best
quality seeds, fertilizers etc. for their
demonstrations. Awareness through
visual media and making available the
suggested tangible services has helped
us to get adoption response well.
Experiments with quality assurances, 3857 farmers have adopted
impact assessment and /or various agricultural practices after
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sustainability they got motivated by watching
Digital Green @ Partner Overview the films .
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8. Success Story
Madhav Singh is inhabitant of Biloniya Village of
Guna district. He has 2.5 Ha of land in which he
do agricultural practices. There is five members
in his family. He used to practice in traditional
manner like many other farmers. He joined the
group as he motivated to learn innovative and
best agricultural practices. He saw the following
movies and adopted most of the practices out of
this which enhanced his productivity by 50% in
Soyabean and Gram while 60% in Wheat.

9. Film seen by Madhav Singh
1 Urad Seed Treatment
2 Urad Seed Germination Test
3 Collection of Soil Sample
4 Not burned to Nerbai
5 M.B. Plough
6 Insect control of Cucumbar
7 Field Preparation With Haro machine
9 Storage of Garlic
10 Nadap method
11 Maize Seed Treatment
12 Advanced Cultivation of Potatoes

10. Impact
Before
Inter vention Af ter inter vention
1. Now most of the farmers started doing
1. Germination test were not followed
germination test
by the farmers
2. Seed treatment were properly adopted by
2. Seed treatment were not properly
the farmers
done
3. Now most of the member farmer knows
3. Balance dose of fertilizers and their
application were not known. the doses and application of fertilisers
4. Now most of them following line method
4. Method of sowing practiced mostly
were broadcast of sowing
5. Soil sample get collected by them properly
5. How to collect sample for Soil
and also knows the places where it should
testing was not well informed
be send for testing.
6. Use of IPM kit were never practiced
6. Now most of them have purchased IPM kit
and applied in their field

11. What worked well?
• Revisit on planning to finalize
Adoption/Screening/Video produced
targets
• Structured field level implementation
team placed with ensured proper
monitoring & guidance flow from top to
bottom.
• Most of the staff engaged are from
agricultural background
• Effective training module designed for
mediation and video produced by DG.
What can be improved?
• Video quality can be improved by
handholding support from so called expert
video shooter from the team.
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Learning & Challenges
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12. What can be improved?
• Quality of facilitation in dissemination
can be improved.
• Time period of film need to be
enhanced so that it covers more
adoption point. If one film has four
adoption point and a farmer adopt all
this practices it should be taken as four
adoption and not treated as one. They
should be given opportunity to see a
complete cycle of story. It can be
considered that whether we can
increase time period for film as well as
screening.
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13.  In the month of July due to consistently heavy rain
farmers could not visit their field for agricultural
practices so adoption declined in the month of
July.
 HR deployed and training imparted to them but
they were not provided with PICCOs on time.

14. Contact: ACCESS DEVELOPMENT
SERVICES, 28, Hauz Khas Village, New
Delhi, Phone: 011-26510915
Website: www.accessdev.org
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Thank you!
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