1. Assignment Bank 2: Film Promotion
Learning Objectives
Key Media Concepts What will I learn?
• Institutions • The codes and conventions
• Representation of film posters and trailers.
• Genre • The differences between
mainstream and
independent films.
• How posters and trailers
are used in the film industry
to promote films to a target
audience.

2. Coursework Tasks
• Analyse a film poster
• Analyse a film trailer
• Create your own idea for a film
• Design a film poster
• Design a storyboard
• Evaluate the storyboard/trailer
• Evaluate the poster

3. Conventions of film posters
Assignment Bank 2
Film Promotion

7. Poster Conventions
• An eye-catching image or images often related to
characters or settings
• A carefully constructed title of the film which
suggests the genre
• A tagline which is a catchy slogan
• The names of well know people connected to the
film
• The production blurb – the tiny print at the
bottom that lists production and distribution
companies

8. Box Office Draw
• This is the main stars of the
film
• Will Smith is the biggest
box office drawer in
Hollywood today!
• If there is more that one
actor then the names will
be positioned in order of
importance from left to
right.

9. Conventions
• What do you NCIS as a way of
think are the identifying genre:
key conventions
of Disaster • Narrative
movies? • Characters
• Iconography
• Setting