The document discusses three types of corporate social responsibility (CSR) interface designs found on company websites. Type 1 resembles printed pages with text-heavy content. Type 2 adds a table of contents for navigation but still emphasizes content over structure. Type 3 incorporates cinematic techniques to tell a company's CSR story through visualization rather than text. The researcher argues these designs do not effectively convey a clear CSR identity and calls for alternative interfaces that merge navigation and content through visual storytelling.

1. More than Ordering Information: Constructing the CSR Experience Through an Online Interface Tom Bowers Northern Kentucky University, US [email_address] CSR Communication Conference October 27, 2011 Amsterdam, NL

7. Finding alternative forms to visualize CSR