CSR, Media & Reputation

1. Reporting CSR, from rituality to accountability Paolo D’Anselmi Amsterdam, October 2011 20110912Paolo D’Anselmi, 2011 1

2. 20111011Paolo D’Anselmi Ability to read and criticize a CSR report is a key step towards writing one _ concentrate on written communication _ listening to the CSR of others _ communication with stakeholders

3. 20111011Paolo D’Anselmi a process framework, based on four values: Unknown Stakeholder _ limits of stakeholdership _ society vs organizations _ a chance for theories of organizational behavior _economic context / / competition

4. 20111011Paolo D’Anselmi Disclosure _ selected info _ relevance _ brevity _ doubt and vulnerability

5. 20111011Paolo D’Anselmi Implementation _ memory / time _ appreciating complexity / technicalities _ KPI … is complicated to get something done

6. 20111011Paolo D’Anselmi Micro-ethics: _ responsibility is for everybody _ problem solving _ dilemma orientation _ knowing vs being _ mindfulness _ personal social responsibility _ mobile player

7. What we get depends on how we go about getting it CSR must be in the core business 20111011Paolo D’Anselmi Law Good management A B A B CSR

8. 20111011Paolo D’Anselmi Know thyself _ CSR is for all organizations _ One Report is a must _ reflexive function of PR _ skills for reporting

9. 20111011Paolo D’Anselmi focusing on new values and stakeholders from Palgrave Macmillan