1. Consumer Content Conference, Cologne August 17 th 2010 The B2B platform for trade, media and the entertainment industry:

2. Basic attributes of the Consumer Content Conference The Consumer Content Conference is organised by 11 Prozent Communication for the trade, brand, media, entertainment, and advertising industries as well as agencies. Digital topics all around the consumer and his behaviour are discussed. The conference is appointed one day before the gamescom to give the participants the possibility to inform themselves afterwards in detail on topics of the games market. The Consumer Content Conference is a platform for media, trade and brands which are in touch with the newest digital topics. Its focus lies especially on the consumer and his behaviour. In 2010, for the first time the App Day is planned, especially for the developers and manufactorers of mobile devices. The App Day will happen along the Consumer Content Conference in the foyer in Cologne.

3. Overview Location

4. Event: Consumer Content Conference along the App Day (August 17 th , 2010) and one day before the gamescom (August 18 th – 22 th , 2010) Place: Cologne Date: August 17 th , 2010 Participants: brands, trade, media, entertainment industry, agencies, advertisers Schedule: programm from 09:00 - 17:00 Number of Participants: ca. 80 Data frame

6. over 90 % of the participants inhabit a management function over 60 % of the participants come from the media, brand or agency industries Industries: Positions: Participant structure 32 % of the participants are directly responsible for the success of their company over 50 % of the participants are responsible for the projekt budget

10. Business areas of the organizer 11 Prozent Communication „ The wave of communication“

12. Review of the partners and speakers: Selected participants: Antenne Bayern, Mind Matics, PriceWaterhaouse, big FM, Siemens, Universum Film, Sony BMG, Jamba, Ericcson, GfK, Premiere, NBC Universal, Axel Springer, Motor Presse Verlag, Roland Berger, Content Ag, Beathe Uhse, Computec Media, SevenOne Intermedia, UFA, Tele 5, Materna, MIM, IBM, Finacial Times, GfK AG, ProSiebenSat.1 - SevenOne Intermedia GmbH, RTL Mobile GmbH, Universal Publishing Production Music GmbH, Merge Media Consulting & Development GmbH, Berger Baader Hermes Digital GmbH - Agentur für digitale Markenkommunikation, Living Mobile GmbH (Disney Mobile), PLAZAMEDIA GmbH, conVISUAL, MTV Networks Germany GmbH, E-Plus Mobilfunk GmbH & Co. KG, PLAZAMEDIA GmbH, Tele 5 TM-TV GmbH, o2 (Germany) GmbH & Co. OHG, Wüstenrot Bausparkasse AG, KOM:IT GmbH, arvato mobile GmbH, queo GmbH, MIM - Mediatainment Publishing GmbH, diamond: dogs webconsulting gmbh, TV Information Services, OgilvyInteractive worldwide GmbH, Sevenval AG, PinkerTune GmbH, Burda Wireless GmbH, Burda Yukom Publishing GmbH und viele mehr!

13. Contact data Franziska Kratzer Projekt leader [email_address] 11 Prozent Communication St. Paul 15 85435 Erding Germany Tel. +49 (0)8122 - 955 625 Fax. +49 (0)8122 - 955 627 www.11prozent.de www.consumer-content.com Franziska Kratzer