Presentation by Kwame Bentil, CEO, Imagead Company Limited Session: ICTs/Mobile Apps for Access, Distribution and Application of Agricultural Inputs on 6 Nov 2013 ICT4Ag, Kigali, Rwanda

2. About the Company
Image-AD is privately own ICT company which
specializes in web applications, desktop
applications, mobile wireless technologies and their
integration with corporate systems
the preferred "mobile enabling"
technology solutions provider

3. Our services
Mobile software development
Wireless mobile application which collects and receive data
on real-time basis, we specialize in smart phones and feature
phone applications.
Web application development
We develop web applications with the latest technologies.
We let the client concentrate on the business logic while we
bring the idea to life.
Consulting
We provide consulting services in design, development and
implementation of ICT systems and platform to help users
and clients get best out of technology

4. Data Collection Services
An officer designs a
survey which may
consist of questions
and other data
types such as
Pictures, GPS, Audi
o, etc
Enumerators
download the survey
form remotely using
Survey Collect app
on their android
phone.
The officer develop the
forms with good controls and
features, in an electronic
survey form.
Access rights and controls are
then assigned by officer.
The officer manages and
conducts analysis of the data
collected or export the data
to external systems like
Google Fusion Tables or
ArcGis for further analysis
and sharing information

5. mFarms Platform
mFarms is an integrated and customizable module based platform designed to
help stakeholder in agricultural value chain communicate with each other
efficiently, establish and maintain business relationships and manage the flow
of goods and services among them.

6. mFarms Platform
FARMERS
Actor
Profiles
INPUT
DEALERS
Market
Info
NGO
GOV
Research
Info
SERVICE
PROVIDERS
Weather
Data
UNIFIED API
MOBILE
WEB
USSD
Platform ensures
all comm is 2way
Platform is
reverse billing
enabled

7. mfarms Profiled Actors

8. mfarms countries
More than 17 African countries
using mFarms for Data
Collection
Broadcast of Market
information
Profiles of Geo Reference
actors

9. mfarms modules
Farmer Management
Tool available on mfarms to
profile smallholder
farmers, send sms and voice
messages and to map farmer’s
farm and share information
with them
FBO Management
Designed for FBO
Leaders, Organizations and
Projects to interact with
members of the FBO
Forecast / Demand pool
The module allows users to
solicit from farmers the
quantities of agro-inputs they
will need during the farming
season.
Agro-input Dealer management
The Agro-Dealer Management
module has been developed to link
agro-input supply chain actors
Crop Production Estimation
The module provides users to
determine cost of production per
some selected crop
Extension Services and monitoring
Available tool use to carry out
extension activities and to monitor
all agronomic phases by field
agent/ extension staff

10. MiPAD
This platform is customized specific for the Agro
Input value chain. It is currently being used to
collect prices of input
(Fertilizers, Seeds, Insecticide) from over 17
African countries every month and profile agro
dealers.
The features available :
• Manage agro dealers providing input
prices
• Manage enumerators collecting other
data
• Manage
supply, orders, stock, forecast, sales and
returns of agro dealers
• Management of Government Subsidy
program in Ghana and Rwanda
• Communicate directly with agro dealers
• sms– send and receive mass sms and
email
• interactive voice response service (IVR)
• Developed in Portuguese, English and
French

11. Fertilizer Distribution
Retailer
Importers
Distributor
MOFA
Farmer

12. Developer API
An application programming
interface (API) is a protocol intended
to be used as an interface by
software components to
communicate with each other
What we offer:
• Access to platform communication
systems
• Access to public value chain actors
• Support different platforms
 Android, iPhone, WP8, etc
 PHP, Java, RoR, etc
 Database for developed module
 Cloud storage for files
• Free for developers
• Support for development
• Sample apps

13. Support
Support
Train, collaborate, configure and communicate with
clients to build the best product/tool to increase brand
loyalty while performing cost reduction, or feature
enhancement. Pay visits and organise trainings for
efficient use of the platform
Deployment
Identify and collaborate with partners, private
organizations and local companies for smooth
operation and rollout of our application in any country
Documentation
Training manuals , brochures and other documents are
available for reference and training

14. mFarms Partners

15. Contact Person
Tel: +233264384557
Web: http://www.imagead.net
Email: kwame@imagead.net
Skype: image-ad