The Power of Pacific Cuisine

3. Robert Oliver Enterprises LLC Cuisine is not just FOOD • Celebration of culture-soul food • How we build relationships, offer love, share • Indigenous cuisine is the key to good health • We all love to eat! • The hottest thing on TV right now

4. The Story of the food is the story of the People Robert Oliver Enterprises LLC

5. Robert Oliver Enterprises LLC “To us - food mediates relationships, facilitates health, celebrates life and its achievements, defines identity, identifies culture and links us closely to the earth that gave birth to us. Therefore to offer our cuisine to the tourists –who are visitors to our land makes our hospitality to them more whole. In the modern world it of course includes the stimulation of our economy as more of tourists’ money is channelled to local farmers, local transporters, and local food processors” Suliana Siwatibau, organic farmer, icon

6. Farm to Table in the Caribbean Linking agriculture to tourism

7. Robert Oliver Enterprises LLC

8. How does it look right now! Robert Oliver Enterprises LLC • In 2006 Fiji imported in excess of $250m of agricultural products. (Loze and Low 2008) • The Fiji Visitors Bureau identified 343 hotels, hostels and resorts in Fiji. (Young and Vinning 2007) It is estimated that at present, 80% of fruits and vegetables consumed by the tourism sector are imported. FAO REPORT PAPER/ Tim Martyn

9. Robert Oliver Enterprises LLC The Great Pacific Opportunity • A vibrant organics movement • World class cuisine • Awesome chefs • 50% of tourists cite cuisine in their destination choice

10. Books • Create authority and glamour • Foundation Tool for the chefs • Press and media • Develop tourism awareness • 15 years life • Tourism strategy • High Value tourist • Destination choice • The story of the food is the story of the people Robert Oliver Enterprises LLC

11. Television • The buy in- the will • Comes to you • Engagement • Cooking shows are hot • Glamorize cooking and agriculture • Awareness in world market • Aspirational for chefs • New stars • Recipes Robert Oliver Enterprises LLC

12. Real Pasifik - 6 Pacific nations Fiji, Vanuatu, Tonga, Samoa, the Cook Islands, Aotearoa

13. Real Pasifik Series Outputs

14. The Big Idea My Kitchen Rules, South Pacific

15. Robert Oliver Enterprises LLC HEARTS AND MINDS CAMPAIGN TO: **CREATE THE COLLECTIVE CONSCIOUSNESS AND TO POSITION THE PROPOSITION “BUY AND EAT LOCAL” AS THE FIRST CHOICE

16. Pacific Cuisine Web Channel/ App Robert Oliver Enterprises LLC

17. Screen Shot 2015-05-17 at 8.56.05 am Education • Currently little to none • Opportunity with Le Cordon Bleu • Books are the basis Robert Oliver Enterprises LLC

18. Food Festivals • Regional differentiation • Organic for Samoa, Destination Suva etc • Tourism campaign off season • Community engagement • Include farm visits Robert Oliver Enterprises LLC

19. Artisan products When local food is in tourism it becomes tourism for everybody Robert Oliver Enterprises LLC

20. Chefs Associations • No regional entity • Fiji example • Channels to chefs • Pacific versions could include farmers • What do they need? association Robert Oliver Enterprises LLC

21. • For product and recipe development • Part of chefs association • Can be a restaurant • Facilitate trade and menu development • Guest chef program • 1 and 2 week courses for tourists and chefs • Similar to New Zealand innovation lab • Studio for books, tv, web content • FTTP model South Pacific Cuisine Lab Robert Oliver Enterprises LLC

22. Robert Oliver Enterprises LLC The Time is NOW! Tourists have changed

23. Happy healthy South Pacific people Tourism economy SPFR toolkit Robert Oliver Enterprises LLC South Pacific Food Revolution

24. S Robert Oliver Enterprises LLC SPFR Toolkit Food TV Organic Farmers Artisan producers Tourism industry awareness South Pacific Chefs’ Association REAL celebrity chefs Cuisine education Cook books Food festivals

25. Cultural / Cuisine Resilience is Economic Resilience Robert Oliver Enterprises LLC

Notas del editor

About an approach to food that goes beyond the recipe etc beyond the plate Empower chefs Stimulate national economy Recliam tradition and health The power of cuisine
Ecosystem- but here we focus on cuisine “SPC’s vision for the region is a secure and prosperous Pacific Community, whose people are educated and healthy and manage their resources in an economically, environmentally and socially sustainable way.”
All of this can go on the menu U can taste a dish- recipe, menu- beyond- that heartfelt bit Build communities
The storytelling- what makes a menu truly successful The buzz The connection to the greater human and cultural story
The power of being a chef The role of local cuisine to agriculture Local cuisine REQUIRES local ag and in this space becomes the high value proposition The menu is the business plan
Chef wan said Vanuatu- tonga- cooks etc The storyteller not the story Rosemary parksinson All of the “cuisine stuff” wrapped into books
Ref inia seruiratu cuisine is the link
Health Get em while they’re young Hearts and minds Don’t get discouraged by fast food bucks as we have a better story to tell- the call it convenience when u get ill Cuisine- not Diet Media- TV, Books, a revolution Coconut Oil replaces Olive Oil No jargon Glamourize cuisine and agriculture Sports heroes Whole Foods Destination Cuisine
The supply of local food can be used as a means of engaging communities in promoting resilience as well as supporting the idea of sustainable communities. In essence, local food initiatives share the common objectives of creating socially just, economically viable and environmentally sustainable food systems.
Buildinga community- ref the chefs exchange Good for gathering info, you tube cuisine channels ct etc make stars We’ve been slow to get onlibe- but there is a big database of information
Le corodn bleu No cans of cocnut mulk- mention some of t he things that make up the great pacific cuisine toolkit The seawater cooking, bamboo cooking Mention Kalara- but no discipline, methods, hospitality know how
Caribbean does it well
You see, when local cuisine is in tourism, it creates opportunities for everyone. From the farmers to the fishermen to the jam and jelly makers to the restaurateurs. I often think of Thailand and its street food….and here I see an extremely successful cuisine. Each of these vendors is a micro- economy -- often family based. And because this food is Thai in origin, it reaches further into the farms and food producers to create a dynamic of culinary prosperity. Caribbean does it much better
Support the chefs- there has been big change in the menus in Fiji Samoa especially,
I feel like I have been to enough workshops….lets get moving….echo Mereia The chefs are gunning The organics are gunning The tourists are shopping at farmers markets Lets do this@! The right side of the future

The Power of Pacific Cuisine

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The Power of Pacific Cuisine

Notas del editor