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Cezar Taurion
 Executivo de Novas Tecnologias/Technical Evangelist




Consumerização e BYOD
Como enfrentar esta mudança de paradigma em TI




                 IM AR                                 © 2012 IBM Corporation
Vivemos uma rápida evolução da internet




2          IM AR                              © 2012 IBM Corporation
IM AR   © 2012 IBM Corporation
4   © 2012 IBM Corporation
The Mobile Computing gold rush is in full swing. The “train has
left the station”
Evidence of Market Growth
 “Global mobile subscriptions will reach over six billion by
 the end of this year and the Asia-Pacific region will
 account for more than half of the worldwide figure in 2011”
 – ABI Research

 “In 2012, mobile workers and consumers will embrace
 tablets, mobile content, mobile video and personal cloud
 services at unprecedented levels..” – Yankee Group

 “By 2015, more U.S. Internet users will access the Internet
 through mobile devices than through PCs” – IDC


 “Demand for tablets in Asia-Pacific will increase by 95 percent in 2012, outstripping equivalent shipments in
 North America or Europe.” – Gartner


 “Between 2010 and 2015, the global installed base of smartphones will increase at a compound annual
 growth rate (CAGR) of 33 percent. The tablet market will move even faster, achieving a CAGR of 81
 percent during the same period. Along with this incredible explosion of devices, network capacity,
 applications, video, mobile transactions and M2M deployments will grow to match global demand” – Yankee
 Group
5                 IM AR                                                                           © 2012 IBM Corporation
Mobile innovation is slated to be the next big wave in computing




           IM AR                                             © 2012 IBM Corporation
Consumerization of IT – New paradigm




   Company acquisition




                                 User acquisition

                                                    © 2012 IBM Corporation
Consumerization of IT – Trend Overview
     “Consumerization … describes the trend for new information technology to emerge first in the
     consumer market and then spread into business organizations, resulting in the convergence of the IT
     and consumer electronics industries, and a shift in IT innovation from large businesses to the home” –
     Wikipedia


 Drivers
 •   consumer mobile computing
 •   consumer social media
 •   remote and mobile workforce
 •   rise of corporate social business

 Challenges
 • CIOs must be flexible and provide new ways for employees to access corporate applications from their
 own personal devices.
 • Have to support different devices, platforms, carriers and countries
 • Secure access to corporate data

 Implications
 • IT departments have to accommodate more and more demands placed upon their services while keeping
 corporate systems secure
 • The line between business and person continues to blur
 • Consumerization is a major, transformational trend with significant impact on business processes business
 and IT services market
 “By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then
 tend to bring them to the workplace and use them for their jobs – often led by executives” – Gartner
 8                  IM AR                                                                          © 2012 IBM Corporation
O fenômeno da consumerização


         It’s more than “Bring Your Own Device”

         “The consumerization of IT—the influence that personal devices,
         the app store paradigm, gaming, social tools and more have on
         the expectations of employees and customers for workplace
         tools and innovation—is on a trajectory of blazing growth.'” – IDG
         Press Release



         “Employees are behaving more like consumers, demanding a
         wider choice of devices, exploiting consumer devices and
         applications from app stores, and adopting new strategies such
         as “bring your own” IT. As a result, the distinctions between a
         person's role as an employee and as a consumer are more
         blurred than ever. ” – Gartner


         “You can blame the iPhone, Salesforce.com, and Facebook,
         but the truth is that business itself has driven the shift to
         employee-directed tech” – InfoWorld



9        IM AR                                                                © 2012 IBM Corporation
The Consumerization trend is disruptive for IT departments, causing them to have
to respond with new strategies to meet demand




                     Challenges
                     “Consumerization is now the primary driver of the
                     mobile universe, and CIOs must be ready to embrace a
                     range of more-flexible approaches to their mobile
                     strategy” – Gartner

                     “CIOs globally are faced with the unprecedented
                     challenge of an explosion of popular devices and
                     applications in their enterprises that they are struggling
                     to control from a technological, policy, and cultural
                     perspective” – IDC

                     “Security Minefield: 'Bring Your Own Device' Will
                     Bedevil IT Security in 2012” – CIO.com




 10          IM AR                                                                © 2012 IBM Corporation
Explosão da Mobilidade no ambiente corporativo

     “By 2013, mobile phones will overtake PCs as the most
     common Web access device worldwide”
                             Source: Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond




                             Researchers reported that time spent on apps
                             began to outpace time spent on the desktop or
                             mobile Web

                             BY 2015 mobile application development projects
                             targeting smartphones/tablets will outnumber
                             native PC projects by a ratio of 4-1


        The market for mobile application development services, which
        includes things like app creation, management, distribution and
        extension will grow to US$ 100 billion by 2015.
11            IM AR                                                                                       © 2012 IBM Corporation
While mobile apps initially had a consumer focus, with wide adoption
of mobile devices by enterprises, enterprise mobility has gained
prominence

 • One in five phones sold is a smart
   phone. Businesses are connecting with
   employees and customers
 • 43% of businesses report plans to
   incorporate more mobility in the future
 • iPhone is being deployed or tested at
   80% of Fortune 500 companies
 • iPad is being deployed or used in 65%
   of Fortune 500 companies




         1.2B       corporate workers will be using mobile technology

         34.9%      of the workforce consuming information through smartphones and tablets

         60-65% of companies mobilizing supply chain processes
         75%        of business decision makers agree mobility is key to success
      Excerpts from SAP Sapphire 2011 event

                IM AR                                                                        © 2012 IBM Corporation
Mobile Computing vai impactar processos de negócio, demandando
novas aplicações específicas para explorar a potencialidade dos
smartphones/tablets
New Strategies / Solutions Needed
      “Second generation mobile strategies differ considerably from those of the
      first generation. They must be multichannel, part of your holistic digital
      strategy, and include innovative mobile-only capabilities.” – Gartner

      “Mobile business is the number one IT issue pre-occupying the minds of IT
      professionals in Asia/Pacific, according to IDC's CIO Innovation Survey
      2011. ” – IDC

      “By 2015, mobile Web technologies will have advanced sufficiently, so that
      half the applications that would be written as native apps in 2011 will
      instead be delivered as Web apps. ” – Gartner




                                                                                   IBM 2011 Tech Trends Report

 13                  IM AR                                                                    © 2012 IBM Corporation
Mobility looks to be the next competitive frontier for technology
Mobility by Industry




                                                           Percent of respondents who identify as a market leader

 14           IM AR Source: Gartner- The 2012 CIO Agenda, February 2012                                             © 2012 IBM Corporation
Firms cite increased worker productivity as a top benefit of mobility




           IM AR                                               © 2012 IBM Corporation
Mobility is top priority for CIOs with budget expected to increase




           IM AR                                               © 2012 IBM Corporation
To leverage mobile technology benefits, 51% of organizations that have
already invested in mobile technology are planning to invest more
Planned Investments



                           6.3%
                                                                                         We plan to invest more in mobile
                                                                                         technologies in the next 12-18
                                                                                         months (51.4%)
         15.3%

                                                                                         We plan to invest the same in mobile
                                                                                         technologies in the next 12-18
                                                                                         months (27.0%)

                                                                   51.4%
                                                                                         We plan to invest less in mobile
                                                                                         technologies in the next 12-18
                                                                                         months (15.3%)
         27.0%

                                                                                         Don’t Know (6.3%)




17         IM AR   Source: IDC- The State of Mobile Enterprise Software in 2011, September 2011                             © 2012 IBM Corporation
Disrupção à frente!


                 Fases da            Inter
                                             net
                 Internet                                 Web
                                                             2.0
                                                                              Web
                                                                             Mobi
                                                                                    3 . 0 (C
                                                                                            lo
                                                                                 le,   Socia ud,
                                                                                            l)
     1964                  1981   1994             2003        2008    2012
                                                                                                      2020-2
                                                                                                          s,
                                                                                                   tphone
            Evolução das                                                               s (Smar
                                                                           obile Device
            plataformas                                                M
                                                                              , etc)
            computacionais                                             Tablets

                                           Ser      ver /PC
                                    Client
                                                                      Volume de
             ame
       Mainfr                                                         dados
                                                                      coletados e
                                                                      armazenados




18                 IM AR                                                                           © 2012 IBM Corporation
Case study: IBM




          IM AR   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: Lessons Learned


 Deciding on a BYOD strategy: A new contract between IT and users (risk
 and responsibility, funding and reimbursement)
 Create a BYOD policy developed in conjunction with legal and HR
 Create guidelines on who is eligible or not: grouping employees and
 defining support and access for each
  Adjustments to service levels
 Service desk training
 Employee education
 List of acceptable devices
 Costs to consider (new technologies, international usage fees, taxation…)
 Structured approach to planning, piloting, executing and reviewing BYOD
 plans
 Proof of concept before implementation
           IM AR                                                   © 2012 IBM Corporation
BYOD: new opportunities, news challenges




         IM AR                             © 2012 IBM Corporation
Mobile Enterprise Application Platforms (MEAPs) provide a unified
environment to firms working with diverse mobile platforms

  • Gartner's Rule of 3: Any organization
    that supports either 3 mobile apps, 3
    mobile OS’s or is integrating at least 3
    back-end data sources should deploy
    a MEAP

  • By 2012, 95% of organizations will
    choose a MEAP as their primary
    mobile development platform

  The Aberdeen Group has identified
  several mobility enablers that produce a
  best-in-class strategy at a lower TCO
  per mobile employee, all of which are
  offered by MEAP:

   • Support more than one mobile
     device type and mobile OS

   • Support in-house capacity for mobile
     app development and customization.

   • Centrally manage all mobile devices
                IM AR                                       © 2012 IBM Corporation
IM AR   © 2012 IBM Corporation
Cezar Taurion
 ctaurion@br.ibm.com
 www.ibm.com/developerworks/blogs/page/ctaurion
 @ctaurion
 Facebook, Linkedin, BranchOut




                                              Obrigado pela Atenção

, 2012        IM AR                                             © 2012 IBM Corporation

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Consumerizacao e BYOD: grande desafio para TI

  • 1. Cezar Taurion Executivo de Novas Tecnologias/Technical Evangelist Consumerização e BYOD Como enfrentar esta mudança de paradigma em TI IM AR © 2012 IBM Corporation
  • 2. Vivemos uma rápida evolução da internet 2 IM AR © 2012 IBM Corporation
  • 3. IM AR © 2012 IBM Corporation
  • 4. 4 © 2012 IBM Corporation
  • 5. The Mobile Computing gold rush is in full swing. The “train has left the station” Evidence of Market Growth “Global mobile subscriptions will reach over six billion by the end of this year and the Asia-Pacific region will account for more than half of the worldwide figure in 2011” – ABI Research “In 2012, mobile workers and consumers will embrace tablets, mobile content, mobile video and personal cloud services at unprecedented levels..” – Yankee Group “By 2015, more U.S. Internet users will access the Internet through mobile devices than through PCs” – IDC “Demand for tablets in Asia-Pacific will increase by 95 percent in 2012, outstripping equivalent shipments in North America or Europe.” – Gartner “Between 2010 and 2015, the global installed base of smartphones will increase at a compound annual growth rate (CAGR) of 33 percent. The tablet market will move even faster, achieving a CAGR of 81 percent during the same period. Along with this incredible explosion of devices, network capacity, applications, video, mobile transactions and M2M deployments will grow to match global demand” – Yankee Group 5 IM AR © 2012 IBM Corporation
  • 6. Mobile innovation is slated to be the next big wave in computing IM AR © 2012 IBM Corporation
  • 7. Consumerization of IT – New paradigm Company acquisition User acquisition © 2012 IBM Corporation
  • 8. Consumerization of IT – Trend Overview “Consumerization … describes the trend for new information technology to emerge first in the consumer market and then spread into business organizations, resulting in the convergence of the IT and consumer electronics industries, and a shift in IT innovation from large businesses to the home” – Wikipedia Drivers • consumer mobile computing • consumer social media • remote and mobile workforce • rise of corporate social business Challenges • CIOs must be flexible and provide new ways for employees to access corporate applications from their own personal devices. • Have to support different devices, platforms, carriers and countries • Secure access to corporate data Implications • IT departments have to accommodate more and more demands placed upon their services while keeping corporate systems secure • The line between business and person continues to blur • Consumerization is a major, transformational trend with significant impact on business processes business and IT services market “By 2016, more than 900 million tablets will be in the hands of users. As more consumers buy them, they then tend to bring them to the workplace and use them for their jobs – often led by executives” – Gartner 8 IM AR © 2012 IBM Corporation
  • 9. O fenômeno da consumerização It’s more than “Bring Your Own Device” “The consumerization of IT—the influence that personal devices, the app store paradigm, gaming, social tools and more have on the expectations of employees and customers for workplace tools and innovation—is on a trajectory of blazing growth.'” – IDG Press Release “Employees are behaving more like consumers, demanding a wider choice of devices, exploiting consumer devices and applications from app stores, and adopting new strategies such as “bring your own” IT. As a result, the distinctions between a person's role as an employee and as a consumer are more blurred than ever. ” – Gartner “You can blame the iPhone, Salesforce.com, and Facebook, but the truth is that business itself has driven the shift to employee-directed tech” – InfoWorld 9 IM AR © 2012 IBM Corporation
  • 10. The Consumerization trend is disruptive for IT departments, causing them to have to respond with new strategies to meet demand Challenges “Consumerization is now the primary driver of the mobile universe, and CIOs must be ready to embrace a range of more-flexible approaches to their mobile strategy” – Gartner “CIOs globally are faced with the unprecedented challenge of an explosion of popular devices and applications in their enterprises that they are struggling to control from a technological, policy, and cultural perspective” – IDC “Security Minefield: 'Bring Your Own Device' Will Bedevil IT Security in 2012” – CIO.com 10 IM AR © 2012 IBM Corporation
  • 11. Explosão da Mobilidade no ambiente corporativo “By 2013, mobile phones will overtake PCs as the most common Web access device worldwide” Source: Gartner Highlights Key Predictions for IT Organizations and Users in 2010 and Beyond Researchers reported that time spent on apps began to outpace time spent on the desktop or mobile Web BY 2015 mobile application development projects targeting smartphones/tablets will outnumber native PC projects by a ratio of 4-1 The market for mobile application development services, which includes things like app creation, management, distribution and extension will grow to US$ 100 billion by 2015. 11 IM AR © 2012 IBM Corporation
  • 12. While mobile apps initially had a consumer focus, with wide adoption of mobile devices by enterprises, enterprise mobility has gained prominence • One in five phones sold is a smart phone. Businesses are connecting with employees and customers • 43% of businesses report plans to incorporate more mobility in the future • iPhone is being deployed or tested at 80% of Fortune 500 companies • iPad is being deployed or used in 65% of Fortune 500 companies 1.2B corporate workers will be using mobile technology 34.9% of the workforce consuming information through smartphones and tablets 60-65% of companies mobilizing supply chain processes 75% of business decision makers agree mobility is key to success Excerpts from SAP Sapphire 2011 event IM AR © 2012 IBM Corporation
  • 13. Mobile Computing vai impactar processos de negócio, demandando novas aplicações específicas para explorar a potencialidade dos smartphones/tablets New Strategies / Solutions Needed “Second generation mobile strategies differ considerably from those of the first generation. They must be multichannel, part of your holistic digital strategy, and include innovative mobile-only capabilities.” – Gartner “Mobile business is the number one IT issue pre-occupying the minds of IT professionals in Asia/Pacific, according to IDC's CIO Innovation Survey 2011. ” – IDC “By 2015, mobile Web technologies will have advanced sufficiently, so that half the applications that would be written as native apps in 2011 will instead be delivered as Web apps. ” – Gartner IBM 2011 Tech Trends Report 13 IM AR © 2012 IBM Corporation
  • 14. Mobility looks to be the next competitive frontier for technology Mobility by Industry Percent of respondents who identify as a market leader 14 IM AR Source: Gartner- The 2012 CIO Agenda, February 2012 © 2012 IBM Corporation
  • 15. Firms cite increased worker productivity as a top benefit of mobility IM AR © 2012 IBM Corporation
  • 16. Mobility is top priority for CIOs with budget expected to increase IM AR © 2012 IBM Corporation
  • 17. To leverage mobile technology benefits, 51% of organizations that have already invested in mobile technology are planning to invest more Planned Investments 6.3% We plan to invest more in mobile technologies in the next 12-18 months (51.4%) 15.3% We plan to invest the same in mobile technologies in the next 12-18 months (27.0%) 51.4% We plan to invest less in mobile technologies in the next 12-18 months (15.3%) 27.0% Don’t Know (6.3%) 17 IM AR Source: IDC- The State of Mobile Enterprise Software in 2011, September 2011 © 2012 IBM Corporation
  • 18. Disrupção à frente! Fases da Inter net Internet Web 2.0 Web Mobi 3 . 0 (C lo le, Socia ud, l) 1964 1981 1994 2003 2008 2012 2020-2 s, tphone Evolução das s (Smar obile Device plataformas M , etc) computacionais Tablets Ser ver /PC Client Volume de ame Mainfr dados coletados e armazenados 18 IM AR © 2012 IBM Corporation
  • 19. Case study: IBM IM AR © 2012 IBM Corporation
  • 20. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 21. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 22. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 23. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 24. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 25. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 26. BYOD: Lessons Learned Deciding on a BYOD strategy: A new contract between IT and users (risk and responsibility, funding and reimbursement) Create a BYOD policy developed in conjunction with legal and HR Create guidelines on who is eligible or not: grouping employees and defining support and access for each Adjustments to service levels Service desk training Employee education List of acceptable devices Costs to consider (new technologies, international usage fees, taxation…) Structured approach to planning, piloting, executing and reviewing BYOD plans Proof of concept before implementation IM AR © 2012 IBM Corporation
  • 27. BYOD: new opportunities, news challenges IM AR © 2012 IBM Corporation
  • 28. Mobile Enterprise Application Platforms (MEAPs) provide a unified environment to firms working with diverse mobile platforms • Gartner's Rule of 3: Any organization that supports either 3 mobile apps, 3 mobile OS’s or is integrating at least 3 back-end data sources should deploy a MEAP • By 2012, 95% of organizations will choose a MEAP as their primary mobile development platform The Aberdeen Group has identified several mobility enablers that produce a best-in-class strategy at a lower TCO per mobile employee, all of which are offered by MEAP: • Support more than one mobile device type and mobile OS • Support in-house capacity for mobile app development and customization. • Centrally manage all mobile devices IM AR © 2012 IBM Corporation
  • 29. IM AR © 2012 IBM Corporation
  • 30. Cezar Taurion ctaurion@br.ibm.com www.ibm.com/developerworks/blogs/page/ctaurion @ctaurion Facebook, Linkedin, BranchOut Obrigado pela Atenção , 2012 IM AR © 2012 IBM Corporation