How To Use Social Media to Advance Palliative Care
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My slide deck from the presentation for CAPC audio conference in July 2010.
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How To Use Social Media to Advance Palliative Care
- 1. How to Use Social Media to Advance Palliative Care Christian Sinclair, MD, FAAHPM Kansas City Hospice & Palliative Care Hosted by: Center to Advance Palliative Care July 21, 2010 1:30 - 2:30 PM EST Slide
- 6. What is Social Media? Internet-based tools for sharing and discussing information Slide
- 8. Relative Volume of Information Time Slide
- 12. Slide
- 13. Pallimed Slide
- 14. Pallimed
- 15. Site Visits Subscribers Slide
- 16. Read Blogs ( updated quarterly on Pallimed ) Slide About Palliative Care Alive Hospice Blog Bioethics Discussion Blog CancerDoc Center for Practical Bioethics Blog Confessions of a Young (Looking) Social Worker Death Club for Cuties DNR/DNI Doctor Fisher GeriPal Goodbyes Grief Healing Hospice and Nursing Homes Blog Hospice Doctor Hospice Foundation of America Hospice Physician Larry Beresford (@GrowthHouse) Les Morgan @ GrowthHouse Life as a Hospice Patient Medical Futility NHPCO Updater Onco-PRN (Oncology Pharmacist Resource Network) Pain Treatment Topics Palliative Care Grand Rounds Palliative Care Success Pallimed Pallimed: Arts & Humanities Pallimed: Case Conferences Reflections Revival Design (@GrowthHouse) Risa's Pieces St. Christopher's Blog Texas Hospice The Checkout Line The Good Death Transcend Hospice Marketing Two Women Blogging
- 17. Slide
- 18. Slide
- 19. Slide
- 21. First mention on Twitter Slide
- 22. Re-tweeted in one hour Slide
- 23. Re-tweeted again in few minutes Slide
- 24. … and on Facebook Slide
- 25. FDA Morphine Recall Slide
- 26. 2010 Annual Assembly Tweets # of Tweets per User The Long Tail Effect Slide
- 28. Medical Conference Comparison Slide Tweets Users Estimated Att. Days Tweets/Day Users/ 1000 attendees ACC 10 1143 201 25000 4 286 8 AAHPM 2010 834 92 2400 3 278 38 AAHPM 2009 224 30 2200 3 75 14
- 29. National Health Care Decisions Day Slide
- 30. National Health Care Decisions Day Slide
- 31. #havethetalk “ Decisions day” Orgs likely to support Slide
- 32. 46 Users 385 Users Slide
- 33. Slide
- 45. Question & Answer Period Thank you for joining us today! ABOUT CAPC The Center to Advance Palliative Care (CAPC) provides health care professionals with the tools, training and technical assistance necessary to start and sustain successful palliative care programs in hospitals and other health care settings. Located at Mount Sinai School of Medicine , CAPC is a national organization dedicated to increasing the availability of quality palliative care services for people facing serious, complex illness. Slide
- 46. Continue the Discussion on CAPC connect TM Forum! At the conclusion of this audio conference, we welcome you to continue the discussion with your peers and faculty on CAPC connect TM Forum ! Post your message and comments in the “ Internal and External Marketing ” discussion topic! Slide
Notas del editor
- Intro
- 15 sec
- Social media and networking can be overwhelming especially when information is flying as fast as it does these days. What may seem like a bunch of companies with silly names is actually a new way to do what we have been doing in person for ages. Just more efficient and faster.
- To work well try a conversation, not a lecture. Otherwise you would call it social broadcast media. It enhances and extends everyday interaction instead of regressing and replacing. Like the ocean it’s messy, disorganized & hard to control. You can drown or ride the wave. Like a fax, phone, letter or lecture It’s a tool, not an end-point Like it or not, it’s where people spend their time Adapted from Ed Bennett, Found in Cache
- As new technologies emerge, an explosion of information occurs and the old technology usually becomes secondary to the emerging techonolgy.
- Note these could be used for any other communication tool
- This could also be said of just about any communication tool
- A blog started in 2005 by Drew Rosielle, MD a palliative care fellow from the Medical College of Wisconsin Focus - review articles from non-core palliative care journals for relevance Goals – Promote discussion among palliative care docs, an educational reference 8,000 visits 20k+ views 2300+subscribers
- Blogs can be ways for oragnizations to get the word out
- All people in this ecosphere all equally important
- We asked respondents what concerns they have about using social media…
- This could also be said of just about any communication tool
- 2-2-2 Pick two tools Use and explore every two days For at least two weeks
- Unless you are in a cave, you are being influenced and impacted by social media and online and offline social networking You can start small Look to your internal experts Consult with your legal team & create policies Audit courses at SMUG - social-media-university-global.org Only begin what you can maintain Be able to respond quickly Prepare for the negative, but expect mostly positive Remember, only 350 U.S. hospitals out of 5,000 use social media tools – this is just the beginning