Co-founder and CEO of Cultivated Wit Baratunde Thurston delivered the morning keynote April 24, 2014 at RailsConf in Chicago. A former Onion executive, author of best-selling humor book, wouldabeen CS major and standup comedian, he put forth a theory of collaborative creation that goes beyond seeing "technology" merely as a distribution platform for "content." Also there were laughs. Lots of them. Many of the videos and live demo moments mentioned can be found at http://bit.ly/rubytunde

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Humor In The Code
The Future Of Everything, Humbly Stated

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In The Beginning

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@justbyoga
@FBYogaNetwork

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What Next?

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If you don’t
buy this book,
you’re a racist.

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#howtobeblack

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“A cultivated wit, one that badgers less, can
persuade all the more. Artful ridicule can
address contentious issues more competently
and vigorously than can severity alone.”
-Horace

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Let’s go to the internet.

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On Humor (Creativity) &
Technology (Code), A Theory

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Comedy Code
1 = separate, unequal
3 = new format
2 = unexpected/misuseful

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1 = separate, unequal

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This is not the innovation
we are looking for

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2 = unexpected/misuseful
#rubytunde@CultivatedWit

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Break on through
to the other side

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parody + performance art
+ UX insertion

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e.g. @the_swine_flu &
@MayorEmanuel

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e.g. Abortionplex

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e.g. Venmo payments

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e.g. surprise UX

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OMFG LIVE DEMO TIME!

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3 = new format
#rubytunde@CultivatedWit

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This is the new hotness, the holy
grail, the universal build

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e.g. ComedyHackDay.org

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OH SNAP MORE LIVE DEMO!

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e.g. Magic Story Maker

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e.g. GlassProv

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To The Future
bit.ly/rubytunde

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CultivatedWit.com