2. 2"
Cultural"intelligence"
L O N D O N · S I N G A P O R E · T O K Y O · N E W Y O R K · S H A N G H A I
WE DELIVER
STRATEGIC
CONSUMER INSIGHT
THROUGH A
CULTURAL LENS
3. 3"
Cultural"intelligence"
W E H AV E O F F I C E S I N S I X L O C AT I O N S B U T W O R K
A L L O V E R T H E W O R L D … A N D N O W O N E M O R E
LONDON
SINGAPORE
TOKYO
NEW YORK
SHANGHAI
MUMBAI
SÃO
PAULO
4. 4"
Cultural"intelligence"
… D E L I V E R I N G B I G I D E A S W H I C H
C R E AT E O P P O R T U N I T I E S F O R G R O W T H
THROUGH
CULTURE TO
BIG IDEAS
5. 5"
Cultural"intelligence"
HOW WE WORK
PEOPLE BRANDS
I N C I S I V E S T R AT E G I C T H I N K I N G T O S H A P E
S U C C E S S F U L , S U S TA I N A B L E , C U LT U R A L LY - R E S O N A N T B R A N D S
CULTURE
6. 6"
Cultural"intelligence"
WHO WE ARE
Cultural Intelligence is
a specialist
consultancy practice
within Flamingo.
We analyse drivers of
change, cultural shifts,
trends and tensions
and use inspiration
from the world’s best
cultural thinkers and
makers to open up
new and emergent
perspectives on brand
questions.
ABOUT
CULTURAL
INTELLIGENCE
9. 9"
Cultural"intelligence"
AND EMERGING OPPORTUNITIES FOR GUM…
URBANISATION + FAST PACE OF CHANGE +
TECHNOLOGY BOOM
Opportunity, dynamism, modernity
TIME HARRIEDNESS: OUT OF SYNCH
MENTAL STRESS, ANXIETY: TIRED, BUT WIRED
COMPETITIVE WORLD: A NEED FOR PERSONAL EDGE
36. 36"
Cultural"intelligence"
BIG GLOBAL DRIVERS FOR THE FUTURE GUM CONSUMERS
URBANISATION + TECHNOLOGY BOOM
Opportunity, dynamism, modernity
TIME HARRIEDNESS: OUT OF SYNCH
Gum gives me rhythm and punctuation in always on lives
37. 37"
Cultural"intelligence"
BIG GLOBAL DRIVERS FOR THE FUTURE GUM CONSUMERS
URBANISATION + TECHNOLOGY BOOM
Opportunity, dynamism, modernity
TIME HARRIEDNESS: OUT OF SYNCH
Gum gives me rhythm and punctuation in always on lives
MENTAL STRESS, ANXIETY
Gum is a physical outlet for pent-up frustrations in our tech-heavy lives
38. 38"
Cultural"intelligence"
BIG GLOBAL DRIVERS FOR THE FUTURE GUM CONSUMERS
URBANISATION + TECHNOLOGY BOOM
Opportunity, dynamism, modernity
TIME HARRIEDNESS: OUT OF SYNCH
Gum gives me rhythm and punctuation in always-on lives
MENTAL STRESS, ANXIETY
Gum is a physical outlet for pent-up frustrations in our tech-heavy lives
A MORE COMPETITIVE WORLD
Gum gives me flow, concentration & edge in a more competitive world