1. Netvibes Overview
2009
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2. Welcome to Netvibes
 Our mission
 Who we are and what we do
 Netvibes widget marketing products
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3. Mission Statement
“Netvibes ensures long-term consumer engagement for brands,
marketers and publishers with widget marketing solutions that place
brands directly at the center of consumers’ daily digital lives.”
From widgets, relationships.
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4. Who we are
Our Widget Ecosystem
Netvibes
500,000,000 widgets served per month

40 employees

175,000 universal widgets

3 years old

15,000 publishers & developers

2 offices: Paris and San Francisco

1000+ official brand & content partners

#1 award-winning widget &

115 countries

startpage platform
80 languages

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5. What we do
Netvibes is the industry’s leading:
 consumer startpage
 widget marketing platform
We are the only widget platform that offers:
Guaranteed widget distribution on Netvibes.com, the Web’s most awarded
startpage community
Fully customized microsite for your brand with all the features and 175,000+

widgets on Netvibes.com
Automatic cross-platform widget compatibility across all major platforms,

including iGoogle, Win/Mac desktops & mobile devices
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6. Universal Widgets:
Your brand, everywhere
Widgets are portable properties that integrate into the daily

digital lives of consumers
Too costly and complicated to develop on growing number of

platforms and devices
Solution: Netvibes Widget Platform (UWA) lets you
code once and run everywhere. Immediately.
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7. Netvibes.com,
THE Consumer Startpage
Big Audience. Millions of users in 115 countries and

80 languages
Super-Personalized. Simply the most customizable

startpage with open design themes and the Web’s
largest widget collection
Universal Widgets. Compatible with all major

platforms, including iGoogle, Windows Live, Mac/PC
desktops and the iPhone
Brand Agnostic. No ads, logos or forced search bars

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8. Netvibes connects brands
with consumer audiences
Sponsored widget placement Microsite Publishing
 Fully customized website for
 Ensures widget distribution
your brand – featuring all the
directly within Netvibes.com
benefits of Netvibes.com
 Easy Cost Per Install (CPI) model
 Extend product campaigns into
6x ROI in long-term exposure
lifelong online relationships
vs. online display ads
 Web’s largest widget
 9 month average engagement collection, built-in
lifecycle
Corporate & consumer audience
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9. Netvibes Widget
Distribution ensures ROI
 Cost Per Install. CPI model is purely performance based. You pay
only for actual widget installations. You decide the good balance
between your marketing goals and your budget. No more randomly
inefficient results!
 Longtime value. Netvibes widgets deliver more than 21 hours of
targeted exposure per install over a 9 months average lifespan.
 ROI Analytics. Go beyond impressions and track actual usage.
Netvibes Campaign Manager or your own analytic tool allow you to
monitor your widget activity.
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10. Marketing benefits of Widgets
 Complete Customer Engagement lifecycle. Widgets
installation fills in the day-to-day gaps between CPM (awareness)
and CPC (complete actions and sales) campaigns to help you
complete the entire customer engagement lifecycle.
 Offer the best exposure ROI per marketing dollar. Common
metric is not only clicks, but also exposure which is time per
impression. The best lifetime value of online marketing tools.
 Capturing mindshare and building brand equity. Involvement
and implication generated by your widget installation guarantees
a long time value brand awareness
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11. Get the right answer with
Netvibes Widget Distribution
Widget engagement emphasizes the quot;4 I'squot; rule!
Involvement, Interaction, Intimacy, Influence
 Get the perfect marketing mix. Netvibes widgets distribution
improves your online marketing mix by filling in the big gap and
endlessly recurring costs between CPM and CPC.
 Get the perfect audience. Netvibes Cost-per-Install model
guarantees actual opt-in usage by dedicated audience
 Get the perfect and durable relationship. Ensure recurring
engagement of your widgets by directly inserting them within
Netvibes.com, the leading personal environment used by millions
everyday.
 Get the right place, the first. Ensure maximum exposure by
being promoted at the top of the Netvibes Ecosystem, the
Web's largest universal widget directory
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12. Widget Marketing ROI (Media)
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13. Widget Marketing ROI (Media)
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14. Widget Marketing ROI (Commerce)
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15. Widget Marketing ROI (Commerce)
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16. Widget Marketing ROI (Commerce)
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17. Widget Marketing ROI (Commerce)
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18. Monetize your widget
Take advantage of your widely
distributed widget to monetize it:
Entire Sponsoring (design)

Pre-Roll video Ads

Banners

Sponsored links

Email acquisitions…

Your widget becomes a Media
by itself within the personalized
portfolio of each of your user
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19. Microsite Premium Universe:
Netvibes at your look and feel
Premium Universes are branded start

pages that provide a personalized entry
way to the web
Be the center of your user’s digital life.

Seamlessly integrated within your website
Be a part of your user’s entire web, from

Google to Hotmail, Facebook, YouTube,
news, weather and more
Retain all revenue from ads and paid

content, keep traffic and full control over
user navigation. Zero programming,
instant content management
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20. Microsite Premium Universe:
Daily social interaction
Provides an integrated

social network for your
brand
Become a visible part of

your user’s public timeline
on the web
Invitation and

recommendation tools allow
users to instantly share your
content with all their friends
across the most popular
platforms and networks
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21. Microsite (media)
mon.figaro.fr
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22. Microsite (media)
itv2
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23. Microsite (media)
Il Sole
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24. Microsite (Marketing Services)
Urban Guide - Nissan
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25. Microsite (corporate)
The daily influence
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26. Microsite (NPO & institutions)
BiblioCNRS
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27. Microsite (NPO & institutions)
Médecins sans frontières
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28. Microsite (portal)
My Alot
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29. Microsite (portal)
my.numericable.fr
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30. Additional customization features
for microsite
Single Sign On (SSO)

SSO is an option linking the customer site sign on with its Premium Universe sign on. An immediate benefit
is for the customer's user to have access to his/her Premium Universe on every machine, everywhere
without having to register on netvibes.
Custom Widget Category

Custom Widget Category is for customers who want to have their own category of widget within the Add
Content menu. The customer will have to register his/her widgets to the ecosystem using the PU account
credentials. All widgets registered by this account will appear in the Custom Widget Category. This Custom
category appears at the second position in the menu, underneath quot;Featuredquot; and above quot;Newsquot;. Note:
Changing the name of the tag once in production is charged 3 hours (see Custom works)
Widget Black List

The Widget Black List is for customers who don't want to see a competitor been offered within the Add
Content or as a Sponsored widget. The Black list is a list of forbidden widget IDs as entered in the
ecosystem. The number of forbidden IDs terms is limited to 50.
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31. Netvibes for enterprise (NFE)
Mon Rambler
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32. Netvibes widget
Marketing solutions works for
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33. Thank You
Learn more about Netvibes Sponsored Placement and
Microsites Publishing at: http://business.netvibes.com
EMEA
Americas
(Europe, Middle East and Africa)
(USA, Canada and Latin America)
38, rue du Sentier
840 Battery Street
Paris - 75002
San Francisco, CA 94111
FRANCE
USA
emea@netvibes.com
americas@netvibes.com
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forwarded without the express permission of the author.