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Gartner, IDC and McKinsey
    on Big   Data
CONTEXT
BIG DATA IS A BIG DEAL
2013: The Year of Big Data
• 2013: Year of larger scale adoption of big
  data.
• 42% state they have invested in big data, or
  are planning to do so within a year.
• By 2015, 20% of Global 1000 organizations
  will have established a strategic focus on
  "information infrastructure”.

                  WWW.SISENSE.COM
Top Trends: Big Data Everywhere?
#   Trend                Quote
1   Big Data             The most important aspects of big data are the benefits that can be realized
                         by an organization.
4   The Logical Data     These new warehouses force a complete rethink of how data is manipulated,
                         and where in the architecture each type of processing occurs that supports
    Warehouse            transformation and integration.
5   NoSQL DBMSs          NoSQL DBMSs — key-value stores, document-style stores, and table-style
                         and graph databases — are designed to support new transaction,
                         interaction and observation use cases involving Web scale, mobile, cloud and
                         clustered environments.
6   In-Memory            Opens unprecedented and partially unexplored opportunities for business
                         innovation (for example, via real-time analysis of big data in motion) and
    Computing            cost reduction (for example, through database or mainframe off-loading).
7   Chief Data Officer   Goal: to structure and manage information throughout its life cycle, and to
                         better exploit it for risk reduction, efficiency and competitive advantage.




                             WWW.SISENSE.COM
DEFINITION
 GARTNER, IDC


    WWW.SISENSE.COM
ORIGIN OF THE TERM: 2001
In a 2001 research report, META Group (now Gartner) analyst Doug Laney defined
data growth challenges and opportunities as being three-dimensional, i.e. increasing
volume (amount of data), velocity (speed of data in and out), and variety (range of
data types and sources).

TBDI Definition of Big data: Big Data is a term applied to voluminous data objects that
are variety in nature – structured, unstructured or a semi-structured, including sources
internal or external to an organization, and generated at a high degree of velocity with
an uncertainty pattern, that does not fit neatly into traditional, structured, relational
data stores and requires strong sophisticated information ecosystem with high
performance computing platform and analytical capabilities to
capture, process, transform, discover and derive business insights and value within a
reasonable elapsed time.

                                               Source: http://en.wikipedia.org/wiki/Big_data

                                WWW.SISENSE.COM
GARTNER
• Volume: The increase in data volumes within enterprise systems is caused by
  transaction volumes and other traditional data types, as well as by new types of
  data. Too much volume is a storage issue, but too much data is also a massive
  analysis issue.
• Variety: IT leaders have always had an issue translating large volumes of
  transactional information into decisions — now there are more types of
  information to analyze — mainly coming from social media and mobile (context-
  aware). Variety includes tabular data (databases), hierarchical
  data, documents, e-mail, metering data, video, still images, audio, stock ticker
  data, financial transactions and more.
• Velocity: This involves streams of data, structured record creation, and
  availability for access and delivery. Velocity means both how fast data is being
  produced and how fast the data must be processed to meet demand.
                                   Source: http://www.gartner.com/it/page.jsp?id=1731916

                              WWW.SISENSE.COM
IDC
•   Deployments where the data collected is over 100 terabytes (TB). IDC is
    using data collected, not stored, to account for the use of in-memory
    technology where data may not be stored on a disk.
•   Deployments of ultra-high-speed messaging technology for real-time,
    streaming data capture and monitoring. This scenario
    represents Big Data in motion as opposed to Big Data at rest.
•   Deployments where the data sets may not be very large today, but are
    growing very rapidly at a rate of 60% or more annually.




          Source: http://www.idc.com/getdoc.jsp?containerId=prUS23355112#.UWpUJJPkvzw

                            WWW.SISENSE.COM
PROBLEM
BIG DATA IS NOT EASY


      WWW.SISENSE.COM
Gartner BI Summit Stats (2013)
• Few companies use predictive (13%) or
  prescriptive (3%) Analytics.
• 75% of current data warehouses will not
  scale to meet the new velocity and
  complexity of data demands
• 86% of companies cannot deliver the
  right information at the right time

               WWW.SISENSE.COM
IT Struggles with Big Data
• 79% of businesses with 501 to 1000 employees
  say their IT departments view big data as a
  "significant challenge," versus just 55% of
  organizations with more than 3,000 workers.
• One-third of IT managers, faced with have to
  attend to daily short-term challenges, struggle
  with long-term strategic planning related to big
  data and other forward-looking technical matters.


                  WWW.SISENSE.COM
McKinsey on Big Data
• 200 terabytes of stored data per company
  with more than 1,000 employees.
• A retailer using big data to the full has the
  potential to increase its operating margin by
  more than 60 percent.
• Services enabled by personal-location data
  can allow consumers to capture $600 billion
  in economic surplus.
                                    Source http://bit.ly/15cB6Sj

                  WWW.SISENSE.COM
Big Data Need Better Software
                By 2015, Big Data demand will reach 4.4
                million jobs globally, but only one-third of
                those jobs will be filled.

                72% of respondents plan to increase their
                spending in analytics this year (…). However,
                60% actually said they don't have the skills
                required to effectively use analytics.

                                            Gartner, 2012-2013

               53% of big data-focused companies say
               analytics experts will be tough to find for the
               next two years.
                                       InformationWeek, 2012


           WWW.SISENSE.COM
OPPORTUNITY
  NEED HELP?


    WWW.SISENSE.COM
[MISSION]
  BIG DATA ANALYTICS FOR EVERYONE
  SiSense Prism™: 3-components-in-one
 Analytical Database and Automatic ETL
1

 Ad-hoc Reporting and Discovery
2

 Analytics & Web Dashboards
3




                                          [www.sisense.com]
[CUSTOMERS]
               GLOBAL BRANDS AND START-UPS
Customers in 49 countries




                                   [www.sisense.com]
[TESTIMONIALS]
                 We can finally query huge amount of data without
                 breaking a sweat!
                 It's fantastic how easy it is for non-technical people
                 to use, and how fast the system responds
                 The volume of data we deal with choked the
                 competitor’s tool

“Prism has greatly minimized the workload for our investigation teams
by quickly combining multiple theft-related data sources"


                                                     [www.sisense.com]
[REVIEWS]
                       “SiSense makes analytics dead simple”

                       “The company seems to have a knack for winning
                       people over with its technology”

                       “I sense the big boys will be in for a nasty shock”


“If you’ve been wrestling with the size limitations of other
tools, do yourself a favor & try SiSense. There’s nothing else on
the market that crunches big data so easily and inexpensively.”


                                                           [www.sisense.com]
[ANALYTICAL DATABASE]                                1
SISENSE ELASTICUBE™: Simplicity and Scalability

   Columnar DataStore
   • Optimized for Speed & Storage
   • Compression
   • Automatic ETL


   In-Memory Query Engine
   • Engineered for Infinite Memory
   • Query Recycler for Multi-User
   • Parallel Processing



                                      [www.sisense.com]
[AD-HOC DISCOVERY]                                        2
SISENSE BI STUDIO™: Usability and Speed

  Business Discovery
  • Excel-like Ad-Hoc Data Analysis.
  • Drag-and-Drop, Template Library
    for filters, hierarchies & measures.

  Simple to Sophisticated
  • Graphical Editor allows any user to
    build their own calculations.
  • No Proprietary Scripting: Optimized
    for standard SQL language.



                                           [www.sisense.com]
[ANALYTICS ON THE WEB]                                     3
SISENSE WEB™: Open and Collaborative
  Built for the Web
  • Stunning Visualizations & Interactive
    Dashboards with Zero-Footprint.
  • Dynamic Drilling, Filtering & Sorting
    in ANY Browser.
  • Deployed as HTML 5/Javascript.

  Collaborative and Mobile
  • Share Securely via the Web.
  • Export to Excel, PowerPoint, PDF.
  • View & Interact via Compatible
    Mobile Browsers.

                                            [www.sisense.com]
WWW.SISENSE.COM
     WWW.SISENSE.COM

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Predictions for Big Data [Gartner, IDC, McKinsey]

  • 1. Gartner, IDC and McKinsey on Big Data
  • 2. CONTEXT BIG DATA IS A BIG DEAL
  • 3. 2013: The Year of Big Data • 2013: Year of larger scale adoption of big data. • 42% state they have invested in big data, or are planning to do so within a year. • By 2015, 20% of Global 1000 organizations will have established a strategic focus on "information infrastructure”. WWW.SISENSE.COM
  • 4. Top Trends: Big Data Everywhere? # Trend Quote 1 Big Data The most important aspects of big data are the benefits that can be realized by an organization. 4 The Logical Data These new warehouses force a complete rethink of how data is manipulated, and where in the architecture each type of processing occurs that supports Warehouse transformation and integration. 5 NoSQL DBMSs NoSQL DBMSs — key-value stores, document-style stores, and table-style and graph databases — are designed to support new transaction, interaction and observation use cases involving Web scale, mobile, cloud and clustered environments. 6 In-Memory Opens unprecedented and partially unexplored opportunities for business innovation (for example, via real-time analysis of big data in motion) and Computing cost reduction (for example, through database or mainframe off-loading). 7 Chief Data Officer Goal: to structure and manage information throughout its life cycle, and to better exploit it for risk reduction, efficiency and competitive advantage. WWW.SISENSE.COM
  • 5. DEFINITION GARTNER, IDC WWW.SISENSE.COM
  • 6. ORIGIN OF THE TERM: 2001 In a 2001 research report, META Group (now Gartner) analyst Doug Laney defined data growth challenges and opportunities as being three-dimensional, i.e. increasing volume (amount of data), velocity (speed of data in and out), and variety (range of data types and sources). TBDI Definition of Big data: Big Data is a term applied to voluminous data objects that are variety in nature – structured, unstructured or a semi-structured, including sources internal or external to an organization, and generated at a high degree of velocity with an uncertainty pattern, that does not fit neatly into traditional, structured, relational data stores and requires strong sophisticated information ecosystem with high performance computing platform and analytical capabilities to capture, process, transform, discover and derive business insights and value within a reasonable elapsed time. Source: http://en.wikipedia.org/wiki/Big_data WWW.SISENSE.COM
  • 7. GARTNER • Volume: The increase in data volumes within enterprise systems is caused by transaction volumes and other traditional data types, as well as by new types of data. Too much volume is a storage issue, but too much data is also a massive analysis issue. • Variety: IT leaders have always had an issue translating large volumes of transactional information into decisions — now there are more types of information to analyze — mainly coming from social media and mobile (context- aware). Variety includes tabular data (databases), hierarchical data, documents, e-mail, metering data, video, still images, audio, stock ticker data, financial transactions and more. • Velocity: This involves streams of data, structured record creation, and availability for access and delivery. Velocity means both how fast data is being produced and how fast the data must be processed to meet demand. Source: http://www.gartner.com/it/page.jsp?id=1731916 WWW.SISENSE.COM
  • 8. IDC • Deployments where the data collected is over 100 terabytes (TB). IDC is using data collected, not stored, to account for the use of in-memory technology where data may not be stored on a disk. • Deployments of ultra-high-speed messaging technology for real-time, streaming data capture and monitoring. This scenario represents Big Data in motion as opposed to Big Data at rest. • Deployments where the data sets may not be very large today, but are growing very rapidly at a rate of 60% or more annually. Source: http://www.idc.com/getdoc.jsp?containerId=prUS23355112#.UWpUJJPkvzw WWW.SISENSE.COM
  • 9. PROBLEM BIG DATA IS NOT EASY WWW.SISENSE.COM
  • 10. Gartner BI Summit Stats (2013) • Few companies use predictive (13%) or prescriptive (3%) Analytics. • 75% of current data warehouses will not scale to meet the new velocity and complexity of data demands • 86% of companies cannot deliver the right information at the right time WWW.SISENSE.COM
  • 11. IT Struggles with Big Data • 79% of businesses with 501 to 1000 employees say their IT departments view big data as a "significant challenge," versus just 55% of organizations with more than 3,000 workers. • One-third of IT managers, faced with have to attend to daily short-term challenges, struggle with long-term strategic planning related to big data and other forward-looking technical matters. WWW.SISENSE.COM
  • 12. McKinsey on Big Data • 200 terabytes of stored data per company with more than 1,000 employees. • A retailer using big data to the full has the potential to increase its operating margin by more than 60 percent. • Services enabled by personal-location data can allow consumers to capture $600 billion in economic surplus. Source http://bit.ly/15cB6Sj WWW.SISENSE.COM
  • 13. Big Data Need Better Software By 2015, Big Data demand will reach 4.4 million jobs globally, but only one-third of those jobs will be filled. 72% of respondents plan to increase their spending in analytics this year (…). However, 60% actually said they don't have the skills required to effectively use analytics. Gartner, 2012-2013 53% of big data-focused companies say analytics experts will be tough to find for the next two years. InformationWeek, 2012 WWW.SISENSE.COM
  • 14. OPPORTUNITY NEED HELP? WWW.SISENSE.COM
  • 15. [MISSION] BIG DATA ANALYTICS FOR EVERYONE SiSense Prism™: 3-components-in-one  Analytical Database and Automatic ETL 1  Ad-hoc Reporting and Discovery 2  Analytics & Web Dashboards 3 [www.sisense.com]
  • 16. [CUSTOMERS] GLOBAL BRANDS AND START-UPS Customers in 49 countries [www.sisense.com]
  • 17. [TESTIMONIALS] We can finally query huge amount of data without breaking a sweat! It's fantastic how easy it is for non-technical people to use, and how fast the system responds The volume of data we deal with choked the competitor’s tool “Prism has greatly minimized the workload for our investigation teams by quickly combining multiple theft-related data sources" [www.sisense.com]
  • 18. [REVIEWS] “SiSense makes analytics dead simple” “The company seems to have a knack for winning people over with its technology” “I sense the big boys will be in for a nasty shock” “If you’ve been wrestling with the size limitations of other tools, do yourself a favor & try SiSense. There’s nothing else on the market that crunches big data so easily and inexpensively.” [www.sisense.com]
  • 19. [ANALYTICAL DATABASE] 1 SISENSE ELASTICUBE™: Simplicity and Scalability Columnar DataStore • Optimized for Speed & Storage • Compression • Automatic ETL In-Memory Query Engine • Engineered for Infinite Memory • Query Recycler for Multi-User • Parallel Processing [www.sisense.com]
  • 20. [AD-HOC DISCOVERY] 2 SISENSE BI STUDIO™: Usability and Speed Business Discovery • Excel-like Ad-Hoc Data Analysis. • Drag-and-Drop, Template Library for filters, hierarchies & measures. Simple to Sophisticated • Graphical Editor allows any user to build their own calculations. • No Proprietary Scripting: Optimized for standard SQL language. [www.sisense.com]
  • 21. [ANALYTICS ON THE WEB] 3 SISENSE WEB™: Open and Collaborative Built for the Web • Stunning Visualizations & Interactive Dashboards with Zero-Footprint. • Dynamic Drilling, Filtering & Sorting in ANY Browser. • Deployed as HTML 5/Javascript. Collaborative and Mobile • Share Securely via the Web. • Export to Excel, PowerPoint, PDF. • View & Interact via Compatible Mobile Browsers. [www.sisense.com]
  • 22. WWW.SISENSE.COM WWW.SISENSE.COM

Notas del editor

  1. 2,053 CIOs, representing more than $230 billion in CIO IT budgets and covering 36 industries in 41 countries.
  2. 2,053 CIOs, representing more than $230 billion in CIO IT budgets and covering 36 industries in 41 countries.
  3. 2,053 CIOs, representing more than $230 billion in CIO IT budgets and covering 36 industries in 41 countries.
  4. Other customer statsTarget1,755 stores/49 states/350,000 team members WWWix"29M Wix users. 1M new every month11 ElastiCubes of 30GB each - that's 3TB of data3,000 campaigns/monthAll this with a team of less than 5 people (from hadoop to visualization).“Wefi13 tables in one model, with average table size of more than 5 million rows. Average table size now exceeds 500 million rows.$80M in Sales (80 people). Company had already used a leading in-memory technology – but the software’s performance was sub-par. Plastic Jungle"18mo of history in less than 1 minute.Saved $100k by choosing SiSense.“Galaxy2,500 customers worldwide. 4 to 5 billions of records of data in minutes. From 10-12 minutes to 15 seconds – that’s close to a 50X performance boost