4. There is a creativity crisis today. Children’s
creative thinking scores have been declining
since 1990 (in the US and Canada).
“The Creativity Crisis is not an event, but an
era of continued decline in most measures of
creativity.”
Kim, K.H., (2011) The Creativity Crisis: The Decrease in Creative Thinking Scores on the Torrance Tests of
Creative Thinking, Creativity Research Journal, 23(4).
5. Yet there is the recognition that creativity is
one of the most important leadership
competencies of the future.
7. Individual creativity
idea
head
Ideas are the basic building blocks of creativity.
“Every creative act involves bisociation, a process that brings together and
combines previously unrelated ideas.” Koestler, 1964
15. How much do we know about creativity?
individual creativity
collective creativity
the socio-cultural space
the physical space
the space of tools, techniques
and materials
16. How much do we know about creativity?
individual creativity
collective creativity
the socio-cultural space
the physical space
the space of tools, techniques
and materials
17. How much do we know about creativity?
individual creativity
collective creativity
the socio-cultural space
the physical space
the space of tools, techniques
and materials
18. A proposal
Instead of focusing on individual creativity, we
should focus on exploring collective creativity:
• how it works
• how we can learn to work it
19. Collective creativity in design
The role of design is changing.
In the past, design was seen as a way to give
shape to the future.
We can also see now that design can be the
means to make sense of the future.