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Personal Branding        Atlanta Poly Weekend
                                 #ATLPolyWknd




  for
  Sex-Positive Activists           Cunning Minx
                                   @cunningminx
                                   www.polyweekly.com
Thursday, March 24, 2011                                1
Branding Strategy
   •       Who do you want to reach?

   •       Why?

   •       What do you want them to do?

   •       How can you help them?

   •       How will you know when you’ve succeeded?

   •       What are your current marketing goals?
@cunningminx
#ATLPolyWknd




Thursday, March 24, 2011                              2
Where are
       your key
     influencers?
          • LinkedIn
          • Facebook
          • FetLife
          •Twitter
          • Flickr
          • MySpace
          • Amazon reviews
          • iTunes
          • Forums         @cunningminx
                           #ATLPolyWknd
Thursday, March 24, 2011                  3
Where are
       your key
     influencers?
          • LinkedIn
          • Facebook
          • FetLife
          •Twitter
          • Flickr
          • MySpace
          • Amazon reviews
          • iTunes
          • Forums         @cunningminx
                           #ATLPolyWknd
Thursday, March 24, 2011                  3
Who
         are you
          trying
            to
         engage?

 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011   4
% Growth of
                              adults
                             updating
                             Twitter
                              status

@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011                 5
Average of of
                           SNS users by
                               site


                                      @cunningminx
                                      #ATLPolyWknd
Thursday, March 24, 2011                             6
Average of of
                           SNS users by
                               site


                                      @cunningminx
                                      #ATLPolyWknd
Thursday, March 24, 2011                             6
Average of of
                           SNS users by
                               site


                                      @cunningminx
                                      #ATLPolyWknd
Thursday, March 24, 2011                             6
Average of of
                           SNS users by
                               site


                                      @cunningminx
                                      #ATLPolyWknd
Thursday, March 24, 2011                             6
Average of of
                           SNS users by
                               site


                                      @cunningminx
                                      #ATLPolyWknd
Thursday, March 24, 2011                             6
Average of of
                           SNS users by
                               site


                                      @cunningminx
                                      #ATLPolyWknd
Thursday, March 24, 2011                             6
Branding Basics




                           @cunningminx
                           #ATLPolyWknd
Thursday, March 24, 2011                  7
Know your
            superpower




  @cunningminx
  #ATLPolyWknd
Thursday, March 24, 2011   8
What is your brand’s
                     value proposition?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                   9
What is your brand’s
                     value proposition?
              •      I help people who spend/enjoy/love _________ and
                     who need ________




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                9
What is your brand’s
                     value proposition?
              •      I help people who spend/enjoy/love _________ and
                     who need ________

              •      Who are facing ______________




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                9
What is your brand’s
                     value proposition?
              •      I help people who spend/enjoy/love _________ and
                     who need ________

              •      Who are facing ______________

              •      Will enjoy _________________




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                9
What is your brand’s
                     value proposition?
              •      I help people who spend/enjoy/love _________ and
                     who need ________

              •      Who are facing ______________

              •      Will enjoy _________________

              •      While enabling ______________




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                9
What is your brand’s
                     value proposition?
              •      I help people who spend/enjoy/love _________ and
                     who need ________

              •      Who are facing ______________

              •      Will enjoy _________________

              •      While enabling ______________

              •      Compared to _______________


 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                9
Build
                              your
                           reputation


 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                10
@cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011   11
Be personal
                           Be generous
                           Be relevant




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 11
Building Presence
              •      Blogs/podcasts
                     Post thoughtfully on a regular basis on relevant topics
                     Comment on relevant blogs
                     Call in podcast comments

              •      Facebook
                     Like
                     Comment
                     Join Facebook events
                     Share Facebook events
                     Invite more people to Facebook events
                     Tag friends in photos


              •      Twitter
                     ReTweet relevant, useful content
                     Reply promptly
                     Twitter events with hashtag
                     Participate in Follow Friday



 @cunningminx
              •      Comment on FetLife group posts
 #ATLPolyWknd
Thursday, March 24, 2011                                                       12
Expose yourself




              @cunningminx
              #ATLPolyWknd
Thursday, March 24, 2011                       13
Express
                           personality




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 14
Be personal
  • Self-expression
  • Reach out
  • Respond personally
  • Share your ideas
  • Give credit, give links, give a hand
  • Be passionate, funny, human



@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011                   15
No one cares

                           about your brand




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                      16
Content Distribution for
                                    SNS
                               20%



                    20%

                                     30%
                                            Personal
                                            Original content
                                            Item commentary
                                            Response
                             30%




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                       17
3 Steps to
        Managing Your Online Brand




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011             18
Step 1: Monitor
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     19
Set up Google alert
                              www.google.com/alerts


                               Your name
                               Your brand
                               Your product or service
                               Issues
                               Keywords



 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                 20
@cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011   21
1. Enter search term at
              www.google.com/alerts




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                21
1. Enter search term at   2. Choose Everything
              www.google.com/alerts




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                       21
1. Enter search term at           2. Choose Everything
              www.google.com/alerts




 @cunningminx              3. Enter email & create
 #ATLPolyWknd
Thursday, March 24, 2011                                               21
Step 2: Set
          up profiles


@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011   22
Step 2: Set
          up profiles


@cunningminx
#ATLPolyWknd
Thursday, March 24, 2011   22
Profile Basics
         •      Use consistent, friendly profile photo that reflects your
                brand
               •      Your face
               •      No kids or pets

         •      Create consistent one-line bio
         •      Create consistent one-paragraph bio
         •      Use www.knowem.com to save name across SNS
         •      Capture your name, brand, or as close as you can get
                to it
         •      Use WiseStamp for your signature line

 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                  23
Profile do’s
                    • Basic info
                    • Profile photo
                    • Relationships
                    • Likes and interests
                    • Education and work
                    • Contact info
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                    24
Profile do’s
                    • Basic info
                    • Profile photo
                    • Relationships
                    • Likes and interests
                    • Education and work
                    • Contact info
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                    24
Profile do’s
              • Basic info
              • Profile photo
              • Featured people
              • Activities and interests
              • Education and work
              • Contact info               • Look like you
                                           • Convey your brand image
 @cunningminx                              • Convey a human being
 #ATLPolyWknd
Thursday, March 24, 2011                                               25
Profile do’s
              • Basic info
              • Profile photo
              • Featured people
              • Activities and interests
              • Education and work
              • Contact info               • Look like you
                                           • Convey your brand image
 @cunningminx                              • Convey a human being
 #ATLPolyWknd
Thursday, March 24, 2011                                               25
Profile do’s
         • Basic info
         • Profile photo
         • Featured people
         • Activities and interests
         • Education and work
         • Contact info               • Consider relatives’ privacy
                                      wishes
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                              26
Profile do’s
         • Basic info
         • Profile photo
         • Featured people
         • Activities and interests
         • Education and work
         • Contact info               • Consider relatives’ privacy
                                      wishes
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                              26
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 27
Profile do’s

        Add personal and
      professional activities
          and interests




               show your
               personality




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                      27
Basic info
          • Hometown
          • Location
          • Birthday
          • Gender
          • Bio: tell a story

 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                28
Basic info
          • Hometown
          • Location
          • Birthday
          • Gender
          • Bio: tell a story

 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                28
Page or Person?
                     Page Benefits                              Page Drawbacks
             •       Name as brand entity                  •   Friends can’t friend you

             •       Multiple admins                       •   Lack of desire to friend a brand

             •       Access to analytics

             •       Can message over 5,000 fans

             •       Can message all fans simultaneously

             •       Unique ID with 25+ fans



 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                                          29
Page or Person?
                     Page Benefits                              Page Drawbacks
             •       Name as brand entity                  •   Friends can’t friend you

             •       Multiple admins                       •   Lack of desire to friend a brand

             •       Access to analytics

             •       Can message over 5,000 fans

             •       Can message all fans simultaneously

             •       Unique ID with 25+ fans



 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                                          29
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page or Person?




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     30
Page Notifications




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                       31
Page Notifications




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                       31
Support other Pages




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         32
Support other Pages




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         32
Support other Pages




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         32
Support other Pages




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         32
Access to Analytics




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         33
Access to Analytics




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         33
Access to Analytics




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         33
Access to Analytics




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                         33
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 34
Profile do’s


     Handle: Descriptive,
     shortest version of
      your name/brand




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                  34
Profile do’s

                                     List your real or
                                    screen name, even
                                    when Twittering for
                                          a brand

     Handle: Descriptive,
     shortest version of
      your name/brand




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                  34
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 35
Profile do’s



                                 Link to your
                                   website




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                        35
Profile do’s



                                 Link to your
                                   website
                                                    Bio: list roles,
                                                   interests, show
                                                    personality. If
                                                Twittering for a brand
                                                    or site, say so.


 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                                 35
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 36
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 36
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 36
Profile do’s




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                 36
Email signature




                            www.wisestamp.com

 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                        37
Email signature




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     38
Email signature




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     39
Email signature




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     39
Email signature




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     39
Step 3:

       Engage


 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011   40
Answer the questions




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     41
Answer the questions
                  • What are you reading?
                  • What are you commenting on?
                  • What are you blogging?
                  • What are you furious about?
                  • What are you excited to see?
                  • What do you need right now?
                  • What are you wondering about?
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                            41
Answer the questions




 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                     42
Answer the questions
                  • What would you like to ask?
                  • What are you participating in?
                  • Who are you with?
                  • What are you talking about?
                  • What are you laughing about?
                  • What are you rolling your eyes over?
 @cunningminx
 #ATLPolyWknd
Thursday, March 24, 2011                                   42
Tips for brand building
      •       Be generous and gracious. Check your ego at the door.

      •       Don’t be That Guy: no blatant self-promotion. Help others first and most.

      •       Be personable without being too personal.

      •       Be omnipresent: take advantage of cross-
              posting automation.

       •      Be a nerd: track and measure everything.

       •      Be yourself, consistently. No split
              personalities.

       •      Be kind to yourself: allow yourself to make
              mistakes.

       •      Be generous with comments, praise, likes,
              opinions, responses and reTweets.
Thursday, March 24, 2011                                                                 43
Personal Branding        Atlanta Poly Weekend
                                 #ATLPolyWknd




  for
  Sex-Positive Activists           Cunning Minx
                                   @cunningminx
                                   www.polyweekly.com
Thursday, March 24, 2011                                44

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Personal branding for sex-positive activists

  • 1. Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.com Thursday, March 24, 2011 1
  • 2. Branding Strategy • Who do you want to reach? • Why? • What do you want them to do? • How can you help them? • How will you know when you’ve succeeded? • What are your current marketing goals? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 2
  • 3. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWknd Thursday, March 24, 2011 3
  • 4. Where are your key influencers? • LinkedIn • Facebook • FetLife •Twitter • Flickr • MySpace • Amazon reviews • iTunes • Forums @cunningminx #ATLPolyWknd Thursday, March 24, 2011 3
  • 5. Who are you trying to engage? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 4
  • 6. % Growth of adults updating Twitter status @cunningminx #ATLPolyWknd Thursday, March 24, 2011 5
  • 7. Average of of SNS users by site @cunningminx #ATLPolyWknd Thursday, March 24, 2011 6
  • 8. Average of of SNS users by site @cunningminx #ATLPolyWknd Thursday, March 24, 2011 6
  • 9. Average of of SNS users by site @cunningminx #ATLPolyWknd Thursday, March 24, 2011 6
  • 10. Average of of SNS users by site @cunningminx #ATLPolyWknd Thursday, March 24, 2011 6
  • 11. Average of of SNS users by site @cunningminx #ATLPolyWknd Thursday, March 24, 2011 6
  • 12. Average of of SNS users by site @cunningminx #ATLPolyWknd Thursday, March 24, 2011 6
  • 13. Branding Basics @cunningminx #ATLPolyWknd Thursday, March 24, 2011 7
  • 14. Know your superpower @cunningminx #ATLPolyWknd Thursday, March 24, 2011 8
  • 15. What is your brand’s value proposition? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 9
  • 16. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ @cunningminx #ATLPolyWknd Thursday, March 24, 2011 9
  • 17. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ @cunningminx #ATLPolyWknd Thursday, March 24, 2011 9
  • 18. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ @cunningminx #ATLPolyWknd Thursday, March 24, 2011 9
  • 19. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ @cunningminx #ATLPolyWknd Thursday, March 24, 2011 9
  • 20. What is your brand’s value proposition? • I help people who spend/enjoy/love _________ and who need ________ • Who are facing ______________ • Will enjoy _________________ • While enabling ______________ • Compared to _______________ @cunningminx #ATLPolyWknd Thursday, March 24, 2011 9
  • 21. Build your reputation @cunningminx #ATLPolyWknd Thursday, March 24, 2011 10
  • 23. Be personal Be generous Be relevant @cunningminx #ATLPolyWknd Thursday, March 24, 2011 11
  • 24. Building Presence • Blogs/podcasts Post thoughtfully on a regular basis on relevant topics Comment on relevant blogs Call in podcast comments • Facebook Like Comment Join Facebook events Share Facebook events Invite more people to Facebook events Tag friends in photos • Twitter ReTweet relevant, useful content Reply promptly Twitter events with hashtag Participate in Follow Friday @cunningminx • Comment on FetLife group posts #ATLPolyWknd Thursday, March 24, 2011 12
  • 25. Expose yourself @cunningminx #ATLPolyWknd Thursday, March 24, 2011 13
  • 26. Express personality @cunningminx #ATLPolyWknd Thursday, March 24, 2011 14
  • 27. Be personal • Self-expression • Reach out • Respond personally • Share your ideas • Give credit, give links, give a hand • Be passionate, funny, human @cunningminx #ATLPolyWknd Thursday, March 24, 2011 15
  • 28. No one cares about your brand @cunningminx #ATLPolyWknd Thursday, March 24, 2011 16
  • 29. Content Distribution for SNS 20% 20% 30% Personal Original content Item commentary Response 30% @cunningminx #ATLPolyWknd Thursday, March 24, 2011 17
  • 30. 3 Steps to Managing Your Online Brand @cunningminx #ATLPolyWknd Thursday, March 24, 2011 18
  • 31. Step 1: Monitor @cunningminx #ATLPolyWknd Thursday, March 24, 2011 19
  • 32. Set up Google alert www.google.com/alerts Your name Your brand Your product or service Issues Keywords @cunningminx #ATLPolyWknd Thursday, March 24, 2011 20
  • 34. 1. Enter search term at www.google.com/alerts @cunningminx #ATLPolyWknd Thursday, March 24, 2011 21
  • 35. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx #ATLPolyWknd Thursday, March 24, 2011 21
  • 36. 1. Enter search term at 2. Choose Everything www.google.com/alerts @cunningminx 3. Enter email & create #ATLPolyWknd Thursday, March 24, 2011 21
  • 37. Step 2: Set up profiles @cunningminx #ATLPolyWknd Thursday, March 24, 2011 22
  • 38. Step 2: Set up profiles @cunningminx #ATLPolyWknd Thursday, March 24, 2011 22
  • 39. Profile Basics • Use consistent, friendly profile photo that reflects your brand • Your face • No kids or pets • Create consistent one-line bio • Create consistent one-paragraph bio • Use www.knowem.com to save name across SNS • Capture your name, brand, or as close as you can get to it • Use WiseStamp for your signature line @cunningminx #ATLPolyWknd Thursday, March 24, 2011 23
  • 40. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWknd Thursday, March 24, 2011 24
  • 41. Profile do’s • Basic info • Profile photo • Relationships • Likes and interests • Education and work • Contact info @cunningminx #ATLPolyWknd Thursday, March 24, 2011 24
  • 42. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWknd Thursday, March 24, 2011 25
  • 43. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Look like you • Convey your brand image @cunningminx • Convey a human being #ATLPolyWknd Thursday, March 24, 2011 25
  • 44. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWknd Thursday, March 24, 2011 26
  • 45. Profile do’s • Basic info • Profile photo • Featured people • Activities and interests • Education and work • Contact info • Consider relatives’ privacy wishes @cunningminx #ATLPolyWknd Thursday, March 24, 2011 26
  • 46. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 27
  • 47. Profile do’s Add personal and professional activities and interests show your personality @cunningminx #ATLPolyWknd Thursday, March 24, 2011 27
  • 48. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWknd Thursday, March 24, 2011 28
  • 49. Basic info • Hometown • Location • Birthday • Gender • Bio: tell a story @cunningminx #ATLPolyWknd Thursday, March 24, 2011 28
  • 50. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWknd Thursday, March 24, 2011 29
  • 51. Page or Person? Page Benefits Page Drawbacks • Name as brand entity • Friends can’t friend you • Multiple admins • Lack of desire to friend a brand • Access to analytics • Can message over 5,000 fans • Can message all fans simultaneously • Unique ID with 25+ fans @cunningminx #ATLPolyWknd Thursday, March 24, 2011 29
  • 52. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 53. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 54. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 55. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 56. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 57. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 58. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 59. Page or Person? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 30
  • 60. Page Notifications @cunningminx #ATLPolyWknd Thursday, March 24, 2011 31
  • 61. Page Notifications @cunningminx #ATLPolyWknd Thursday, March 24, 2011 31
  • 62. Support other Pages @cunningminx #ATLPolyWknd Thursday, March 24, 2011 32
  • 63. Support other Pages @cunningminx #ATLPolyWknd Thursday, March 24, 2011 32
  • 64. Support other Pages @cunningminx #ATLPolyWknd Thursday, March 24, 2011 32
  • 65. Support other Pages @cunningminx #ATLPolyWknd Thursday, March 24, 2011 32
  • 66. Access to Analytics @cunningminx #ATLPolyWknd Thursday, March 24, 2011 33
  • 67. Access to Analytics @cunningminx #ATLPolyWknd Thursday, March 24, 2011 33
  • 68. Access to Analytics @cunningminx #ATLPolyWknd Thursday, March 24, 2011 33
  • 69. Access to Analytics @cunningminx #ATLPolyWknd Thursday, March 24, 2011 33
  • 70. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 34
  • 71. Profile do’s Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWknd Thursday, March 24, 2011 34
  • 72. Profile do’s List your real or screen name, even when Twittering for a brand Handle: Descriptive, shortest version of your name/brand @cunningminx #ATLPolyWknd Thursday, March 24, 2011 34
  • 73. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 35
  • 74. Profile do’s Link to your website @cunningminx #ATLPolyWknd Thursday, March 24, 2011 35
  • 75. Profile do’s Link to your website Bio: list roles, interests, show personality. If Twittering for a brand or site, say so. @cunningminx #ATLPolyWknd Thursday, March 24, 2011 35
  • 76. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 36
  • 77. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 36
  • 78. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 36
  • 79. Profile do’s @cunningminx #ATLPolyWknd Thursday, March 24, 2011 36
  • 80. Email signature www.wisestamp.com @cunningminx #ATLPolyWknd Thursday, March 24, 2011 37
  • 81. Email signature @cunningminx #ATLPolyWknd Thursday, March 24, 2011 38
  • 82. Email signature @cunningminx #ATLPolyWknd Thursday, March 24, 2011 39
  • 83. Email signature @cunningminx #ATLPolyWknd Thursday, March 24, 2011 39
  • 84. Email signature @cunningminx #ATLPolyWknd Thursday, March 24, 2011 39
  • 85. Step 3: Engage @cunningminx #ATLPolyWknd Thursday, March 24, 2011 40
  • 86. Answer the questions @cunningminx #ATLPolyWknd Thursday, March 24, 2011 41
  • 87. Answer the questions • What are you reading? • What are you commenting on? • What are you blogging? • What are you furious about? • What are you excited to see? • What do you need right now? • What are you wondering about? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 41
  • 88. Answer the questions @cunningminx #ATLPolyWknd Thursday, March 24, 2011 42
  • 89. Answer the questions • What would you like to ask? • What are you participating in? • Who are you with? • What are you talking about? • What are you laughing about? • What are you rolling your eyes over? @cunningminx #ATLPolyWknd Thursday, March 24, 2011 42
  • 90. Tips for brand building • Be generous and gracious. Check your ego at the door. • Don’t be That Guy: no blatant self-promotion. Help others first and most. • Be personable without being too personal. • Be omnipresent: take advantage of cross- posting automation. • Be a nerd: track and measure everything. • Be yourself, consistently. No split personalities. • Be kind to yourself: allow yourself to make mistakes. • Be generous with comments, praise, likes, opinions, responses and reTweets. Thursday, March 24, 2011 43
  • 91. Personal Branding Atlanta Poly Weekend #ATLPolyWknd for Sex-Positive Activists Cunning Minx @cunningminx www.polyweekly.com Thursday, March 24, 2011 44