5. 12% OF POPULATION WHO TALKED ABOUT
LENOVO ALSO TALKS ABOUT DELL, BUT THEY
RARELY TALK ABOUT SONY AND HP.
SONY.
5
6. 58% OF POPULATION WAS FOUND TALKING
ONLY ABOUT DELL, HP, SONY AND NOT LENOVO.
6
7. SOCIAL BUZZ
ACROSS DIFFERENT
PLATFORMS
YouTube
Twitter
News
Google+
It can be observed that HP has
prominence on Google+, Sony on
Flickr and YouTube, and other are
dominated Dell.
Dell
HP
Lenovo
Sony
Flickr
Facebook
Discussions
Lenovo has consistent presence over
most of the platforms beside
Customsites and Flickr.
Customsites are selected forums
and review sites.
Customsite
Blogs
0%
20%
40%
60%
80%
Source: 1Jul,13 – 10 Jul,13 using Simplify360
100%
7
8. Sony
Lenovo
HP
India
Russia
Romania
Argentina
New Zealand
Nigeria
Morocco
Others
Hong Kong
United Arab Emirates
Dell
Pakistan
Spain
France
Brazil
Italy
South Africa
Colombia
China
Greece
Philippines
Belize
Malaysia
Germany
Japan
Ecuador
Netherlands
Singapore
Indonesia
Canada
India
United Kingdom
United States
Australia
SIMPLIFY360
SOCIAL BUZZ ACROSS DIFFERENT REGIONS
Source: 1Jul,13 – 10 Jul,13 using Simplify360. The cities are ordered in terms of their highest buzz share from left to right.
100%
90%
80%
70%
60%
50%
40%
30%
20%
10%
0%
9. Source: 1Jul,13 – 10 Jul,13 using Simplify360
DEMOGRAPHIC OF
PEOPLE TALKING
Sony
Lenovo
13-20
21-30
HP
31-40
40+
Source: 1Jul,13 – 10 Jul,13 using
Simplify360
Female
27
%
Male
73%
Dell
0%
20%
Most people talking about
the brands are Male and
of age around 31-40
years old.
40%
60%
80%
100%
9
10. Source: 1Jul,13 – 10 Jul,13 using Simplify360
TECHNOLOGY WISE SHARE OF BUZZ
47% 20% 12% 11% 10%
Laptop, Notebook,
Ultrabook
PC
Mobile
Tablets
Wearables
10
11. TECHNOLOGY SHARE
AMONG BRANDS
Ultrabook
Notebook
It can be observed that Lenovo has
consistency across different
technology beside the wearables,
where we see the dominance of
Dell. Its due to their recent news
buzz around their entry into the
wearable device market.
Sony dominates the Phone/Mobile
buzz share and almost zero
elsewhere. Whereas HP has
negligible presence in all area.
Desktop
Dell
Wearable
HP
Tablet
Lenovo
Sony
Phone
PC
Laptop
0%
20%
40%
60%
80%
100%
Source: 1Jul,13 – 10 Jul,13 using Simplify360
11
12. Dell
BRAND
ATTRIBUTES
We can observe that there are hardly any
buzz around the different aspects of PC/
Tablets/Laptops for Sony. HP has almost
negligible presence.
On the other hand we can see that for
Lenovo people are talking about its Touch
technology and more Dell its their monitor.
Beside these, RAM equally talked about
both Dell and Lenovo. People are talking
about battery more for Dell than Lenovo.
Hardly any buzz around design.
Lenovo
Sony
RAM
800
CPU
600
Touch
400
Bluetooth
200
Screen
0
Design
Monitor
Wireless
Battery
Keyboard
Source: 1Jul,13 – 10 Jul,13 using Simplify360
12
13. OPERATING SYSTEM
BUZZ
In terms of buzz around operating system,
68% of share is that of Windows, 25%
about Android, 6% around iOS and
remaining 1% around Linux.
Among these OS, Dell has more buzz around
Windows, whereas Lenovo has around
Android.
IOS
Android
Dell
HP
Lenovo
Sony
Linux
Windows
0%
20%
40%
60%
80% 100%
Source: 1Jul,13 – 10 Jul,13 using Simplify360
13
19. SIMPLIFY360
SAMPLE CONVERSATIONS AROUND LENOVO IDEAPAD YOGA
ü Where I can find camera in lenovo ideapad?
ü Playing w/ my new Lenovo IdeaPad U310. Decent "ultrabook" for my trip. 1st time
using Windows 8!! #pleasedontdieonme
ü Lenovo Ideapad us3 10 it's good for games like Minecraft?
ü this Lenovo Ideapad touch is nice
Slide No. 19
ü I have found my back-up if I can't get an alienware... the lenovo Ideapad y500 or
y510p with dual GT750s! Which I think is pretty great!
ü @colodner Thats what I got:) the Lenovo ideapad. If that's it then I would highly
recommend it!
ü @jtf107 it is a Lenovo ideapad. its touchscreen. I love it.
ü @amys_bus_ticket It's a Lenovo IdeaPad Yoga. 13", thin & lightweight, keyboard
flips around to the back so it's like a tablet. Really cool.
20. SIMPLIFY360
SUMMARY
The report shows that in terms of buzz Lenovo is below Dell and Sony, but it is
consistent across different social media profiles. Most chatter for Dell was about its
entry into wearable device tech, whereas for Sony it was around its mobile device
market.
Most of the chatter is concerned with the reviews of the product and discussion on its
different features and functionality.
Slide No. 20
Among all the other brands, DELL stood as one of the only brand closely associated
with Lenovo.