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Lotusphere 2012 Speedgeeking: So You Want to be a Blogger
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Mitch Cohen
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Lotusphere 2012 Speedgeeking: So You Want to be a Blogger
1.
So you Want
to be a Blogger Mitch Cohen | Blogger | CuriousMitch © 2012 IBM Corporation
2.
Why should I
Blog or Tweet ■ Share knowledge ■ Establish yourself as an expert ■ Get help ■ Meet people with common interests ■ Have fun 2 | © 2012 IBM Corporation
3.
Where do I
blog • IBM Resources • Blogosphere Template on OpenNTF • Search OpenNTF for other blog projects • Domino Blog Template (ships with Domino) • IBM Connections • Bleedyellow • DeveloperWorks • Greenhouse • Non-IBM Resources • Wordpress • Wordpress.com • Self Hosted • Blogger • Tumblr • Posterous • Many many more options • Try different options and find the one that works for you | © 2012 IBM Corporation
4.
Brand Yourself • Use
the same name on your blog, twitter, etc • Fill in your bio and a photo • Don’t be this guy • Let people know what you will be blogging and tweeting about • It’s OK to talk about other things but establish who you are and what you are about | © 2012 IBM Corporation
5.
Engage • Get involved
in conversation on Twitter • I won’t follow you just because you followed me, I will follow you for conversation and content • respond with links to your blog WHEN it is relevant on twitter, in forums, etc. • Be yourself • Comment on other blogs • Integrate you blog with twitter, facebook, google+ to reach a wider audience • Look into services that automate cross-posting • dlvr.it • Twitterfeed • ifttt • Tweet your posts once • Don’t retweet yourself again and again | © 2012 IBM Corporation
6.
Measure • Track stats
on your blog • Google Analytics integrates easily in to all platforms • Don’t obsess over your stats, • It takes time to build a following • Use stats to see which topics are of interest to your audience • Remember they are just numbers | © 2012 IBM Corporation
7.
Just Do It •
Not every post has to be a masterpiece • You don’t have to blog every day or on a set schedule • You probably won’t have many readers if you blog once a year though • There are no stupid ideas • You will probably be surprised which posts are the popular ones (usually not the ones you expect) • Constructive Criticism is OK • Whining is not • Google never forgets once you hit publish there is no going back • Not sure about a post, ask a friend to preview it | © 2012 IBM Corporation
8.
Contact Me • http://www.curiousmitch.com •
mitch@curiousmitch.com • @curiousmitch • CuriousMitch on many social networks | © 2012 IBM Corporation