Presentation of google analytics

1. ATII
Analytics
Samir BENZERGA Professor : Chris YUKNA

2. What is google analytics
Avantages and Inconvinients
Using google analytics
Dashboard
Standard reporting
Custom reporting
Real time
Exporting repport
Email repport
Conclusion

3. WHAT IS GOOGLE ANALYTICS
Google Analytics is a free statistics tracking and analysis service that allows web site
administrators to analyze traffic flow on a web site. Although most hosting solutions
come with similar software, it may not be as easily understood or as easily navigated as
Google Analytics. One of the more impressive features of Google Analytics is the
ability to flag certain pages as “goals.” This is specifically beneficial to e-commerce
web sites. However, regardless of the purpose of a web site, Google Analytics can help
make that web site better.

4. AVANTAGES & INCONVENIENT
Google Analytics advantages : Google Analytics disadvantages :
Free * URL and title based
Sufficiant possibilities for most companies * Privacy ?
Easy to implement * JavaScript and cookies
* Only visitors, no crawlers or bots
Easy to use
Easy to understand

5. USING GOOGLE ANALYTICS
In order to use google analytics you must create a google analytics account and then
adding a code in your website

6. DASHBOARD
Main dashboard
Representation of daily visitors
Average time passed on the web site
Time visits represntation by countries

7. STANDARD REPORTING
An at-a-glance view of of visitor metrics. You can see
visits over the last month (line graph), new vs
returning visitors (pie chart), and a list of values for
each of the following metrics:
Visits (total number of visits to your site)
Unique Visitors (total number of unique visitors
to your site)
Pageviews (total number of pages viewed on
your site)
Pages per Visit (average number of pages viewed
per visit)
Average Time on Site (average time on site for
each visitor)
Bounce Rate (percent of single-page visits)
New Visitors (percent of total visitors who
visited your site for the first time)
In the table at the bottom of the report, you can
see metrics for the following dimensions:
Language
Country/Territory
City
Browser
Operating System
Service Provider
Mobile Operating System Example visitors by Browser & OS
Mobile Service Provider
Mobile Screen Resolution

8. CUSTOM REPORT
Simply put, custom reports help you, the
analyst, save time.you can create a report
that contains the exact information that you,
or some other stakeholder, wants?
You can limit your report to a subset of data.
For example, you can set up your report to
analyze only visits from France.
Name of my custom repport
Adding filters
Choosing your favorite metric group

9. REAL TIME
Google has added real-time (beta version for the moment) reports to monitor visitors
actively looking at your site. Also, for sites with their own custom search engine,
Google Analytics has made it easier to integrate data into your analytics reports.

10. EXPORTING REPORT
Google Analytics offers a useful exportation
of data to differents types.In order to use
them for presentation,archiving,print…
GA to PDF
Exporting data in CVS,TSV,TSV for Excel,PDF
GA to Excel

11. EMAIL REPORT
This new feature (beta) let’s you to
get google analytics reports via
Email

12. CONCLUSION
Google wants to permanently embed itself in the field of high-end, after completely
cornered the lowcost of analytics. The emergence of real time will further
strengthen its supremacy. Bad news for companies specializing in audience
measurement.
Google Market Share in 2011