In my DMBA Operations class, my team was paired with Plum Organics. We were challenged by Plum’s VP of Innovation to create a packaging design for a line of toddler snacks that was more sustainable, cost effective, and eye catching.

1. Stone Fruit Consulting
Curt Rollison Elizabeth Korb Megan Cain Pablo Prieto
Operations & Systems Class - DMBA - CCA

2. CORPORATE STRATEGY
Plum seeks to offer a complete line of organic products ensuring healthy
eating from the highchair to the lunchbox.
!
Plum relies heavily on branding and packaging to feature it’s fruit and
vegetable “forward” recipes that appeal to discerning mothers that want their
children eating not only nutritious, but sophisticated and unique meals and
snacks.

3. TO CREATE PACKAGING THAT IS MORE:
SUSTAINABLE
EYE CATCHING
COST EFFECTIVE
OUR CHALLENGE

4. RESEARCH

5. CURRENT COST

6. DEMAND FORECAST
The Fiddlesticks anticipated volume is 500k units per year. There is a stretch goal
to increase the volume to one million (annually).
500,000 1,000,0002x

7. SUPPLIERS

8. THE REVEAL

9. RECOMMENDATIONS
CARDBOARD BOX
!
Benefits:
- Lower price ($)
- Sustainable soy-based ink
- Post consumer cardboard
- Same sizes and filling process
*OPTIONAL: BI-STICK WRAPER
15 Cents
11 Cents

10. TRI-BOX CARTON BOX
!
!
Lower price ($)
- Sustainable soy-based ink
- Post consumer cardboard
- Better user experience
- Better shelf visibility.
!
13 Cents
RECOMMENDATIONS

11. RE-SEALABLE STAND-UP POUCH
!
!
Benefits:
- Re-usable packaging
- Better user experience
- Attractive display option
RECOMMENDATIONS
14 Cents

12. COST ANALYSIS

13. SOLUTION ANALYSIS

14. Three of the four designs are more eye catching and unique.
SOLUTION ANALYSIS

15. Three of the four designs are more eye catching and unique.
Three of the four designs are more sustainable.
SOLUTION ANALYSIS

16. Three of the four designs are more eye catching and unique.
Three of the four designs are more sustainable.
All four of the designs are more cost effective.
SOLUTION ANALYSIS

17. Thank you
Operations Class - DMBA - CCA
Elizabeth Korb Pablo Prieto Megan Cain Curt Rollison