Facebook messaging-convergence of social communication for empowered consumer engagement

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The document provides a detailed overview of Facebook's new messaging system, the threats it poses to arch-rivals, Google, and the tremendous impact it will have on consumer relations in the coming years.

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Facebook messaging-convergence of social communication for empowered consumer engagement

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Most marketers were trying to learn and leverage on the 5th largest economy in the world – Facebook, only to realise that the rules of engagement recently changed and how fast! So, What does Facebook’s bold and radical list of changes spell for marketers and corporates? Goodbye to all the “digital agencies” who built their business on buying facebook fans. Its no longer How much- its only about HOW?

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