Are you getting the most out of your media monitoring service? Do you want ideas about how to enhance your monitoring and analysis of traditional and social media?
Chip Griffin, CustomScoop’s founder, has distilled two decades of media monitoring advice into a simple guide to help you make sure you’re getting the most from your investment.
In The Media Monitoring Checklist you will learn how to:
* choose and implement effective search criteria
* use charts and graphs to help you analyze your results
* pitch media more effectively using your monitoring account
* leverage automated tools to help make your internal reporting quick and easy
* distribute media monitoring results via email and websites to key audiences
* collaborate with colleagues using workflow management tools in your monitoring account
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Media Monitoring Checklist
1. The Media Monitoring Checklist
Getting Better Results with Less Time,
Less Money, and Less Hassle
by Chip Griffin
CustomScoop | 130 Pembroke Road | Suite 150 | Concord, 03301 | T: 603.410.5000 | F: 603.410.5050 | http://www.customscoop.com
14. Call for free consultation
1.603.410.5000
About the Author
Chip Griffin serves as CEO of CustomScoop, a media intelligence company he co-
founded in 2000. CustomScoop provides a cloud-based subscription service that
monitors, measures, and reports on traditional and social media coverage for Fortune
500 companies, non-profit organizations, public relations agencies, and small-to-
medium sized enterprises. For two decades, Chip has worked in the public affairs
arena, including service in public and private sector organizations. He has co-founded
more than half a dozen companies, and he writes and speaks frequently about the
intersection of technology, media, and communications. He is a graduate of American
University where he is Vice President of the Alumni Association and a member of the
School of Public Affairs Advisory Council. Chip lives in New Hampshire with his wife
and two sons.
About CustomScoop
CustomScoop offers traditional and social media monitoring, analysis, and
distribution solutions for public relations, marketing, and government relations
professionals. Each client has access to fast, accurate results with a customizable
dashboard, email alerts, newsletter creation tools.
Sign up for a free demo of CustomScoop by visiting www.customscoop.com
CustomScoop | 130 Pembroke Road | Suite 150 | Concord, 03301 | T: 603.410.5000 | F: 603.410.5050 | http://www.customscoop.com