Presented at ObesityHelp's 10th Annual National Convention in Anaheim, CA on October 4th, 2013. Blogging and social media have been an important component to my weight loss success since gastric bypass surgery. In this presentation, I reviewed my history in blogging and social media, and why I chose to start a new blog to document my weight loss surgery experience at www.beautyandthebypass.com.

1. Using Social Media for
Weight Loss Support,
Outreach, and
Accountability
Nicole Bullock
www.beautyandthebypass.com
@beautyandbypass
#OH2013

2. About Me
• Lap RNY 2/7/12
• Highest weight: 373.3
• Current weight: 243.0
• Surgeon: Dr. Sherman
Smith at Rocky Mountain
Associated Physicians in
Salt Lake City

3. A Tale of Two Personas
• Cute Culture Chick - @cuteculturechic
• Beauty and the Bypass - @beautyandbypass

4. Blogging

5. Facebook Fan Page
• Weight loss updates
• Non-scale victories
• Comparison pictures
• Sharing articles/blog posts

6. Twitter

7. Instagram

8. Pinterest

9. YouTube
• Record in landscape
• Upload in HD
• Use keyword-rich titles
and descriptions
• The most successful
videos are <2 minutes
• Link to Google+ profile

10. Fitness Apps
• MyFitnessPal
• Nike
• Fitocracy
• RunKeeper
• Strava
• FitBit

11. Dark Social

12. Take it Offline

13. Advice from the Trenches
• Pre-approve pictures before
tagging
• Don’t abuse #hashtags
• Focus on quality over quantity
(you don’t need to be friends
with everyone)
• Just because you can, doesn’t
mean you should
• It’s okay to take a break

14. Selfie Tutorial
• Lighting
• Angle
• Steady Hand
• Crop
• Take more
than one pic
(just in case)

15. Any Burning Questions?

16. Let’s Connect!
• Nicole Bullock
• cuteculturechick@gmail.com
• www.beautyandthebypass.com
• www.facebook.com/cuteculturechick
• Twitter: @beautyandbypass
• Pinterest: cuteculturechic
• Instagram: cuteculturechick
• MyFitnessPal: cuteculturechick