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Data Center Operational Excellence
               with


    StruxureWare
         for data centers
                                TM
Agenda

 Overview of DCIM
 StruxureWare for Data Centers
 Application Screen Shots
 Benefits & Best Practices




                                 2
Data Centers are getting


             BIGGER
          More complicated

                  e        a
             Mor dyn mic
                               3
Power, Pollution and the Internet

“Worldwide, the digital warehouses use
about 30 billion watts of electricity,
roughly equivalent to the output of 30
nuclear power plants”

“Most data centers, by design, consume
vast amounts of energy in an
incongruously wasteful manner”


                                         4
Server Efficiency – CPU Utilization


                                                                         At 10% CPU util. you are
CPU util. (%)




                                                                         using three times as much
                                                                         energy as at 80% per CPU
                                                                         operation – just inside the
                                                                         server.

                                    Energy (w)/“operation”
                Source Spec.org (HP ProLiant DL380 G7 (2.26 GHz, Intel
                Xeon L5640 processor))




                                                                                                   5
Data Center Challenges

                         Maintain
                        Availability   Lower Costs



Respond Faster to the
     Business                               DC Consolidation




 Capacity Planning                             Cloud Computing




     Need to dramatically simplify planning, designing,
     deploying & operating data centers                          6
Focus of DCIM


                                   Business Applications
              Traditional
              “Systems
             Management”
                Focus
                                     IT Infrastructure
                              Servers | Storage | Networking



                               Data Center Infrastructure        truxureWare
                                                                     for data centers
                DCIM        Power | Cooling | Space | Security




                               Building Infrastructure (BMS)

Schneider Electric
DCIM Growth – 451 Research
                                            CAGR
                                             39%




                     Source: 451 Research



Schneider Electric
DCIM Growth - Gartner

                     According to Gartner Research:
                     DCIM tools and processes will become
                     mainstream in data centers, growing from
                     1% penetration in 2010 to 60% in 2014.

                                                                60%
                                                                2014




       1%
      2010


Schneider Electric
What do professionals say?


              MAIN REASONS FOR INVESTING IN DCIM                                                        Better Management of data
                                                                                                             center capacity
                      Better Management of data center
                      capacity (Power, Cooling, Space)                                                   (Power, Cooling, Space)




                                                                                                    73%
                     Better visibility and management of
                                         assets and status

                         Identifying problems that could
                                     threaten availability


                         Reducing energy consumption


                       Increasing utilization of IT assets




                                                             0%   50%                100%




                                                                  Source: Preliminary results from Uptime Institute Datacenter Survey, 2012.
Schneider Electric
What is StruxureWare for Data Centers?
       StruxureWare for Data Centers is an integrated suite of DCIM
       applications, enable businesses to prosper by managing their data
       centers across multiple domains, providing actionable intelligence
       for an ideal balance of high availability and peak efficiency
       throughout the entire data center life cycle.


       ● Focus:
       ●Provide our management software users the opportunity for improved
       continuity and collaboration across the traditionally siloed groups of:
                     • Facility Power Engineering, Management and Execution
                     • Facility Environmental Engineering , Management and Execution
                     • Facility Security Management and Execution
                     • Data Center (IT Room) Power Engineering, Management and Execution
                     • Data Center Environmental Engineering, Management and Execution
                     • Data Center Security Management and Execution
                     • Data Center Operations Management


Schneider Electric
StruxureWare for Data Centers
                                    Component                            Benefit

                                                                     Track and manage
Enterprise Energy and
                                   Resource Advisor                enterprise energy and
Sustainability
                                                                        carbon costs

                                                                   Manage Data Center
Data Center                          Data Center
                                                                  assets, operational and
Business Process                      Operation
                                                                       capital costs

                                                                   Monitor and control IT
                                  Data Center Expert                power, cooling and
                                                                         security
Data Center
                                  Power Monitoring                   Advanced power
Monitoring and                                                     monitoring, analysis
Control                               Expert
                                                                    and power quality
                                                                     Advanced cooling,
                                  Building Operation                  monitoring and
                                                                       automation

   A modular and integrated software suite designed to collect and manage data and help
                  expert users optimize the data center’s performance.
                                                                                            12
Data center influencers and stakeholders




Chris                          Jeff                            Eric
CFO                            Data Center Manager             Facility Manager

• Delivering on his KPI’s      • Uptime                        • Energy cost
• Uptime of 99.99999           • Scalability                   • Carbon footprint
• Business agility             • Deployment speed              • HVAC
• Cost optimization            • White Space Management        • Power distribution
• Maximize energy efficiency   • Servers, routers & switches   • Building security
                                                                                      13
StruxureWare for Data Centers
                                    Professional Services


                                                                                   IT
Enhancement
  Options
            Dashboard       VIZOR        Mobile       Virtualization   Cluster   Power
                                                                                 Control




 Application                             Energy         Energy                     IT
  Modules      Capacity    Change                                      Insight
                                        Efficiency       Cost                    Optimize




                                                                                              BMC Remedy,
 Operations                                                                                   Microsoft VMM,
   Layer                  StruxureWare Data Center Operation                                 VMware vSphere,
                                                                                                Cisco USC,
                                                                                                Schneider
                                                                                             Electric, Microsoft
                                                                                              Excel, Aperture



                                                                                            Integrations


                                                                                               HP OpenView,
 Monitoring                StruxureWare Data Center Expert                                   Microsoft SCOM,
                                                                                             IBM Tivoli, Pelco,
   Layer                                                                                      BMS Connector,
                                                                                                ModBus Out
What Do The Analysts Say About
       Schneider Electric’s DCIM Solution?




                                       Notes:
                                       •Size of bubble is market share
                                       •(+), (-), or (=) is vendor growth compared
                                         to overall market growth



Schneider Electric
Dashboard for Data Center Operations


  Capacity Trends
  -Total Capacity
  -% Utilized
  -Capacity Remaining




   Capacity Overview
   Dashboard
   -Power
   -Cooling
   -Network Ports
   -U-Space

   PUE Calculator


Schneider Electric
StruxureWare Data Center Expert
         ● Primary Function
             ● End to end data center monitoring and control of power, cooling, environment
               and security from the building through IT systems




Schneider Electric
12




       StruxureWare Data Center Expert




Schneider Electric
Global Capacity & Alarms in One View




Schneider Electric
2D/3D Floor Layout and Rack Elevation




Schneider Electric
Measure Real-Time Power
     ● Real-time Power Consumption > Power Details Overlay
     Real-time power consumption displayed as an overlay on floor and rack layout
     Measured power data from rack PDUs or Branch Circuit Power Meters




Schneider Electric
CFD Analysis – 3D Visualizations
                                 3-D
                                 Airflow
                                 Analysis




                Velocity Plane




Schneider Electric
Work Orders




                     Projects created as
                     “what if” scenarios
                     can be translated into
                     a complete work order




Schneider Electric
DCIM Value Proposition
       Quantifiable                   Qualitative
       ●Opex/capex savings            ●Transparency and visibility
       ●Staffing reductions           ●Well working cross
       ●Reduced labor cost (low        functional teams
        cost employees)               ●Coping with high rate of
       ●Extending life of DC           change
       ●Delay investments             ●Being in control
       ●Longer IT refresh cycle       ●High Service Levels
       ●Eliminate over-provisioning   ●Improved image (Green)
       ●Higher availability           ●Comply with regulatory
       ●High efficiency                authorities
       ●Lower energy cost             ●Ability for forecast

Schneider Electric
Top 3 DCIM Best Practices

          ● Choose the right DCIM solution
          ● Align with business processess....focus on Asset
           Management, Change Management, Alarm
           Management, Reporting
          ● Commitment / Ownership / Training




Schneider Electric
What Makes Schneider Electric Your
       Best Choice For DCIM?

              DCIM Product Portfolio
                     
                         Real-Time Monitoring
                        Capacity
                        Change
                     
                         IT Optimize

              Our People
                     
                         Professional services with DCIM best practices expertise
                        R&D

              Best Overall Value
                        Solution Capabilities (DCIM, Netbotz, Racks, Power, BMS, Energy, etc)
                     
                         $31B Financially stable company
                        Lowest risk (global market leader in DCIM according to IDC)




Schneider Electric

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DCIM

  • 1. Data Center Operational Excellence with StruxureWare for data centers TM
  • 2. Agenda Overview of DCIM StruxureWare for Data Centers Application Screen Shots Benefits & Best Practices 2
  • 3. Data Centers are getting BIGGER More complicated e a Mor dyn mic 3
  • 4. Power, Pollution and the Internet “Worldwide, the digital warehouses use about 30 billion watts of electricity, roughly equivalent to the output of 30 nuclear power plants” “Most data centers, by design, consume vast amounts of energy in an incongruously wasteful manner” 4
  • 5. Server Efficiency – CPU Utilization At 10% CPU util. you are CPU util. (%) using three times as much energy as at 80% per CPU operation – just inside the server. Energy (w)/“operation” Source Spec.org (HP ProLiant DL380 G7 (2.26 GHz, Intel Xeon L5640 processor)) 5
  • 6. Data Center Challenges Maintain Availability Lower Costs Respond Faster to the Business DC Consolidation Capacity Planning Cloud Computing Need to dramatically simplify planning, designing, deploying & operating data centers 6
  • 7. Focus of DCIM Business Applications Traditional “Systems Management” Focus IT Infrastructure Servers | Storage | Networking Data Center Infrastructure truxureWare for data centers DCIM Power | Cooling | Space | Security Building Infrastructure (BMS) Schneider Electric
  • 8. DCIM Growth – 451 Research CAGR 39% Source: 451 Research Schneider Electric
  • 9. DCIM Growth - Gartner According to Gartner Research: DCIM tools and processes will become mainstream in data centers, growing from 1% penetration in 2010 to 60% in 2014. 60% 2014 1% 2010 Schneider Electric
  • 10. What do professionals say? MAIN REASONS FOR INVESTING IN DCIM Better Management of data center capacity Better Management of data center capacity (Power, Cooling, Space) (Power, Cooling, Space) 73% Better visibility and management of assets and status Identifying problems that could threaten availability Reducing energy consumption Increasing utilization of IT assets 0% 50% 100% Source: Preliminary results from Uptime Institute Datacenter Survey, 2012. Schneider Electric
  • 11. What is StruxureWare for Data Centers? StruxureWare for Data Centers is an integrated suite of DCIM applications, enable businesses to prosper by managing their data centers across multiple domains, providing actionable intelligence for an ideal balance of high availability and peak efficiency throughout the entire data center life cycle. ● Focus: ●Provide our management software users the opportunity for improved continuity and collaboration across the traditionally siloed groups of: • Facility Power Engineering, Management and Execution • Facility Environmental Engineering , Management and Execution • Facility Security Management and Execution • Data Center (IT Room) Power Engineering, Management and Execution • Data Center Environmental Engineering, Management and Execution • Data Center Security Management and Execution • Data Center Operations Management Schneider Electric
  • 12. StruxureWare for Data Centers Component Benefit Track and manage Enterprise Energy and Resource Advisor enterprise energy and Sustainability carbon costs Manage Data Center Data Center Data Center assets, operational and Business Process Operation capital costs Monitor and control IT Data Center Expert power, cooling and security Data Center Power Monitoring Advanced power Monitoring and monitoring, analysis Control Expert and power quality Advanced cooling, Building Operation monitoring and automation A modular and integrated software suite designed to collect and manage data and help expert users optimize the data center’s performance. 12
  • 13. Data center influencers and stakeholders Chris Jeff Eric CFO Data Center Manager Facility Manager • Delivering on his KPI’s • Uptime • Energy cost • Uptime of 99.99999 • Scalability • Carbon footprint • Business agility • Deployment speed • HVAC • Cost optimization • White Space Management • Power distribution • Maximize energy efficiency • Servers, routers & switches • Building security 13
  • 14. StruxureWare for Data Centers Professional Services IT Enhancement Options Dashboard VIZOR Mobile Virtualization Cluster Power Control Application Energy Energy IT Modules Capacity Change Insight Efficiency Cost Optimize BMC Remedy, Operations Microsoft VMM, Layer StruxureWare Data Center Operation VMware vSphere, Cisco USC, Schneider Electric, Microsoft Excel, Aperture Integrations HP OpenView, Monitoring StruxureWare Data Center Expert Microsoft SCOM, IBM Tivoli, Pelco, Layer BMS Connector, ModBus Out
  • 15. What Do The Analysts Say About Schneider Electric’s DCIM Solution? Notes: •Size of bubble is market share •(+), (-), or (=) is vendor growth compared to overall market growth Schneider Electric
  • 16. Dashboard for Data Center Operations Capacity Trends -Total Capacity -% Utilized -Capacity Remaining Capacity Overview Dashboard -Power -Cooling -Network Ports -U-Space PUE Calculator Schneider Electric
  • 17. StruxureWare Data Center Expert ● Primary Function ● End to end data center monitoring and control of power, cooling, environment and security from the building through IT systems Schneider Electric
  • 18. 12 StruxureWare Data Center Expert Schneider Electric
  • 19. Global Capacity & Alarms in One View Schneider Electric
  • 20. 2D/3D Floor Layout and Rack Elevation Schneider Electric
  • 21. Measure Real-Time Power ● Real-time Power Consumption > Power Details Overlay Real-time power consumption displayed as an overlay on floor and rack layout Measured power data from rack PDUs or Branch Circuit Power Meters Schneider Electric
  • 22. CFD Analysis – 3D Visualizations 3-D Airflow Analysis Velocity Plane Schneider Electric
  • 23. Work Orders Projects created as “what if” scenarios can be translated into a complete work order Schneider Electric
  • 24. DCIM Value Proposition Quantifiable Qualitative ●Opex/capex savings ●Transparency and visibility ●Staffing reductions ●Well working cross ●Reduced labor cost (low functional teams cost employees) ●Coping with high rate of ●Extending life of DC change ●Delay investments ●Being in control ●Longer IT refresh cycle ●High Service Levels ●Eliminate over-provisioning ●Improved image (Green) ●Higher availability ●Comply with regulatory ●High efficiency authorities ●Lower energy cost ●Ability for forecast Schneider Electric
  • 25. Top 3 DCIM Best Practices ● Choose the right DCIM solution ● Align with business processess....focus on Asset Management, Change Management, Alarm Management, Reporting ● Commitment / Ownership / Training Schneider Electric
  • 26. What Makes Schneider Electric Your Best Choice For DCIM?  DCIM Product Portfolio  Real-Time Monitoring  Capacity  Change  IT Optimize  Our People  Professional services with DCIM best practices expertise  R&D  Best Overall Value  Solution Capabilities (DCIM, Netbotz, Racks, Power, BMS, Energy, etc)  $31B Financially stable company  Lowest risk (global market leader in DCIM according to IDC) Schneider Electric

Notas del editor

  1. In addition to the desire to understand and control the costs, there are also some substantial challenges that many companies are facing today in the data centre: Regulatory requirements: …forcing unusual structural changes, partitioning of equipment, isolating it physically and providing certain levels of physical-access security around the equipment. Uncertain long-term plans for capacity or density: I have a number of data centre operators who tell me stories like “They told me what was going to be in this facility; I built it; only one third of what they told me is actually what ended up here. The other two thirds are things that weren’t even on the radar screen when I started this project. How am I supposed to design for that?… you know, I was trying to design to the circuit level – the branch circuit level in this facility – and they can’t even tell me a year ahead what’s going to be there and what’s going plug into it.” Increasing energy cost: People are looking at those bills and saying “ What can I do to get these under control or reduce them over time?” Increasing power density: This is one of the biggest subjects of critical importance to people today because it’s so destabilizing as far as data centre design goes. The new densities we’re talking about, as we all know, are an order of magnitude greater than the densities in typical data centres today. In response to all of these issues, APC contends that a radical change is required in the way we approach data centre planning & operation. We need to take a holistic view of this problem. The old way – trying to make products better on a product-by-product basis -- just isn’t going to get us there. What we need to do is… Create systems that adapt to changing requirements Systematically drive out the main cause of downtime: Human error Integrate power, cooling, and rack into a single management architecture Empower IT professionals to design, operate, and manage their physical infrastructure – and forecast and plan into the future, and not just rely on guesswork and gut feeling.
  2. Mikkel : Intro, Discuss scale of the problem Chris: In this talk we are going to dig in to the source of this problems
  3. Chris Explain how inefficient servers are at low utilization How they still consume 50% peak power doing 1% of the work…lead up to next slide…
  4. In addition to the desire to understand and control the costs, there are also some substantial challenges that many companies are facing today in the data centre: Regulatory requirements: …forcing unusual structural changes, partitioning of equipment, isolating it physically and providing certain levels of physical-access security around the equipment. Uncertain long-term plans for capacity or density: I have a number of data centre operators who tell me stories like “They told me what was going to be in this facility; I built it; only one third of what they told me is actually what ended up here. The other two thirds are things that weren’t even on the radar screen when I started this project. How am I supposed to design for that?… you know, I was trying to design to the circuit level – the branch circuit level in this facility – and they can’t even tell me a year ahead what’s going to be there and what’s going plug into it.” Increasing energy cost: People are looking at those bills and saying “ What can I do to get these under control or reduce them over time?” Increasing power density: This is one of the biggest subjects of critical importance to people today because it’s so destabilizing as far as data centre design goes. The new densities we’re talking about, as we all know, are an order of magnitude greater than the densities in typical data centres today. In response to all of these issues, APC contends that a radical change is required in the way we approach data centre planning & operation. We need to take a holistic view of this problem. The old way – trying to make products better on a product-by-product basis -- just isn’t going to get us there. What we need to do is… Create systems that adapt to changing requirements Systematically drive out the main cause of downtime: Human error Integrate power, cooling, and rack into a single management architecture Empower IT professionals to design, operate, and manage their physical infrastructure – and forecast and plan into the future, and not just rely on guesswork and gut feeling.
  5. In order to understand data center management we need to understand the context – where does data center management reside and which other systems does it connect to. When looking at the different layers of management a facility will normally have ~1 building management systems running the lighting, HVAC, security , electrical distribution and power management and so on. ~2 On top of that you will find the data center physical infrastructure with power, cooling, racks etc. – which is run by Data Center Physical Infrastructure Management (DCPIM), linking the physical infrastructure layer with both the building management and the ~3 network management systems running the IT hardware such as servers, storage and networking equipment. ~ 4 On top of that you find the enterprise management systems consisting of IT software platforms, running the various applications hosted on the servers and linking all the way up to the ~ 5 business processes and the ~ 6 people running the business.
  6. Personas BLUE ocean RED ocean
  7. APC’s InfraStruxure Operations enables vendor-agnostic inventory management with real-time device failures and data shown within your data centre physical layout, as well as recommendations on how to resolve issues. A location-based drill-down view provides a structured overview of data centre locations, from a global to local view down to single assets. The Power Usage Effectiveness (PUE) calculator supplies information on daily utilisation of energy. For instant updates on the go InfraStruxure Mobile provides access to InfraStruxure Operations information via handheld PDA. Some of the new features with the 6.2 release include: - Network management:
  8. APC’s InfraStruxure Operations enables vendor-agnostic inventory management with real-time device failures and data shown within your data centre physical layout, as well as recommendations on how to resolve issues. A location-based drill-down view provides a structured overview of data centre locations, from a global to local view down to single assets. The Power Usage Effectiveness (PUE) calculator supplies information on daily utilisation of energy. For instant updates on the go InfraStruxure Mobile provides access to InfraStruxure Operations information via handheld PDA. Some of the new features with the 6.2 release include: - Network management: