All Mighty Productions is seeking $3 million in funding to launch its first property, Beantown Toys. Beantown Toys is a buildable, collectible and educational transmedia property focused on social responsibility. The funding will be used to design new packaging and products, upgrade manufacturing and distribution, relaunch the digital presence, and extend the brand to books and licensing. Key milestones include reaching EBITDA break even in Q2 2011 and cash flow break even in Q3 2011, with $11.3 million in revenue and $1.1 million in cash generated for 2011. Detailed 18-month financial projections are provided.
2. AMP, Inc. – Confidential Information 2 Greenfield Trans-Media property Socially responsible Stimulate creativity and value Re-build the “G” in G-rating. Build a global offering Leverage IP into new offerings 2 AMP, Inc. – Confidential Information AMP Business Model
3. AMP, Inc. – Confidential Information 3 First Property – Beantown Toys Use Your Bean, Trust Your Heart, Build Your Character Buildable, collectable, and educational transmedia property Customer validated: Beantown Sizzle Reel
4. AMP, Inc. – Confidential Information 4 First Property – Beantown Toys
5. AMP, Inc. – Confidential Information 5 First Property – Beantown Toys
6. AMP, Inc. – Confidential Information 6 6 AMP, Inc. – Confidential Information Strategic Plan Overview Objectives: Deploy investment focused on driving revenue, profitability and brand Build out infrastructure of first property and identify new properties Investment priority for first property and company: Design and launch new packaging and offerings Upgrade manufacturing and distribution capabilities Re-launch Digital presence Extend products to include books and licensing Enhance brand awareness through live events, marketing, and PR Build corporate infrastructure to support business
7. AMP, Inc. – Confidential Information 7 Strategic Timeline 2011 2010 Q3 Q4 Q1 Q2 Design and build of new products Toys Increase in Inventory Sales channel support Rollout new website Digital Design and Rollout Webisodes Live Expand Events Creation of Books and Education Materials Education Hire team and build out company Corporate Marketing & PR 7 AMP, Inc. – Confidential Information
8. AMP, Inc. – Confidential Information 8 8 Summary Financial Projections Q2’11 EBITDA break even Q3’11 Cash flow break even 2011 Highlights: $11.3M Revenue $1.1M cash generated
9. AMP, Inc. – Confidential Information 9 Q3’10 – Q1’11 Cash Requirements
10. AMP, Inc. – Confidential Information 10 Founder Tom Hayes *Currently acting. Active discussions regarding making it permanent. 10 AMP, Inc. – Confidential Information AMP Organization
11. AMP, Inc. – Confidential Information 11 Financing Summary Proposed investment: $3.0M Series A Preferred equity investment by July 2010 $2.5M pre-money 55% investor ownership post money Inventory / receivable financing Discussions with banks to provide financing options $250,000 immediate need: Support inventory financing July 5th application deadline for Canadian New Media tax credits
12. AMP, Inc. – Confidential Information 12 Supporting Information 18 Month Detailed Financial Projections Income Statement Statement of Cash Flow Balance Sheet
13. AMP, Inc. – Confidential Information 13 Projected financials assume investment in Q3’10 and no delays in key deliverable execution. 13 AMP, Inc. – Confidential Information Income Statement
14. AMP, Inc. – Confidential Information 14 Projected financials assume investment in Q3’10 and no delays in key deliverable execution. 14 AMP, Inc. – Confidential Information Statement of Cash Flow
15. AMP, Inc. – Confidential Information 15 Projected financials assume investment in Q3’10 and no delays in key deliverable execution. 15 AMP, Inc. – Confidential Information Balance Sheet