Wumart has achieved competitive advantages in China through its strong brand image, reliable quality products at low prices, and political connections that allowed it to open stores in convenient locations. However, these advantages will be difficult to transfer abroad where foreign companies face less competition. While Wumart's local bargaining power, market knowledge, and brand may not translate internationally, they could be leveraged in other retail sectors and formats within China or through online sales. To sustain its performance, Wumart will need to use the founder's political ties to expand through joint ventures outside its home market while thinking locally, and grow in other sectors that leverage its existing logistics and resources.

1. Wumart Group 8b Carl Waldenor Charlie Florman Lindeberg Karin Rimbäck Johanna Sjöblom

2. Wumarts resources Brand Image Reliability, quality and a value for money - Hard for foreign companies to compete with Political contacts Made it possible to open many stores in convenient location Strong corporate culture a sense of responsibility and co-operation, innovation and learning, and great attention to details Early commitment to technology Has helped the management and also the communication suppliers Wumarts capabilities Strong bargaining power with local suppliers Leads to low prices Good logistics management Has helped them to become fast-growing Understanding of the local consumers They focus on satisfying local needs. I.e. the US $10 transaction

3. The competitively superior resources Brand Image Reliability, quality and a value for money - Hard for foreign companies to compete with Political contacts Made it possible to open many stores in convenient location Strong corporate culture a sense of responsibility and co-operation, innovation and learning, and great attention to details Early commitment to technology Has helped the management and also the communication suppliers Wumarts capabilities Strong bargaining power with local suppliers Leads to low prices Good logistics management Has helped them to become fast-growing Understanding of the local consumers They focus on satisfying local needs. I.e. the US $10 transaction