Keywords are an important part of Search Engine Optimization (SEO) internet marketing. This is a presentation that I gave at a local community college in Michigan.

1. Keyword & Website Analysis (Plus, you might find a thing or two to improve your website.)

5. Orgainic (Free) Search Results Sponsored (Not Free) Results

6. About 3/5 of all people click on one of these TOP 3 Search Results—Where YOU want to be!

9. Keyword (Phrase) Analysis Finding and Evaluating Keywords

11. Example: Keyword (Phrase) Search Term: internet marketing michigan

28. Example: Google Wonderwheel

48. Competition Quantity: Rough Guide Note: This is not any sort of official guideline. It serves as a rough estimate based upon the speaker’s experience to this point. Modifier Low (Less Than) High (More Than) Exact Search Count 10,000 30,000 inTitle 5,000 20,000 allinTitle 500 5,000 inAnchor 20,000 1,000,000 allinAnchor 2,000 10,000 allinURL 500 2,000

57. Example: Grouping Organization Cooking Cooking Breakfast Appetizer Cooking Dessert Cooking Cooking Breakfast Eggs Cooking Breakfast Pancakes Cooking Breakfast with Fruits Scrambled Eggs, Eggs Over Easy, Bacon, Egg and Sausage Muffin, Runny Yoke, Corned Beef and Hash Blueberry Pancakes, Pancake Batter, Spatula, Maple Syrup Knife Sharpener, Sliced Strawberries, Blueberries, Kiwi Peeler, Fruit Storage Container

62. Website Analysis Finding Ways to Improve On-Site Optimization

82. Keeping My Promise It’s time for me to share!