1. 360 West Maple Road
Birmingham, MI 48009
T 248 203 8000
F 248 203 8022
JOB POSTING
AS OF 4/15/12
JOB TITLE:
Community Manager for national clients (automotive, travel & tourism, professional services).
DESCRIPTION & DAILY RESPONSIBILITIES:
• Day-to-day agency/client lead for social media/social networking activities
• Produce and manage social content (blog posts, videos, Web chats, etc.)
• Post, monitor and engage on behalf of clients on social platforms
• Ensure consist messaging across multiple platforms
• Identify social extensions for existing communications, marketing and advertising programs
• Track, measure and report on Key Performance Indicators and identify recommendations and
opportunities for improvement
• Act as social liaison with larger communications, marketing, product and customer service teams
• Identify new audiences and influencers for content opportunities and content syndication
• Identify new trends in social space
• Oversee growing team of community engagement coordinators
• Share best practices
• Establish standards for content management and analytics
• Mentor junior staff on use of tools and programs
SKILLS
• Strong familiarity with established and emerging social media platforms
• Working knowledge of Wordpress, Joomla and content management systems
• Knowledge of analytics services, including Google Analytics and Omniture
• Knowledge of social media services, including Radian6, Vitrue and Context Optional
• Strong writing and verbal communication skills
• Ability and enjoyment of multi-tasking
• Leadership
NUMBER OF YEARS EXPERIENCE:
Ideally, the candidate will have 6 + years of digital experience
EDUCATIONAL REQUIREMENTS: 4-year college degree in journalism, public relations, marketing or related field
EOE
For more information, please contact Erin Lyons, Recruiter, at elyons@webershandwick.com
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