1. Go Get Growth! How to power your business expansion with international marketing that works Shane Redding

6. IT Channel Marketing Case Study

8. The First Step? Research the markets Found that global laptop loss was dramatically increasing not only damaging brands, destroying share value but huge compliance risk as well as impact on bottom line Now we understood the NEED and the pain so we could get the messaging right But we also found that we needed to target the boardroom not just the IT buyer

9. The Answer Cyance 360 developed and delivered a highly successful, multi-channel market awareness and lead generation campaign across UK, France, Germany and Benelux. We used email, social media, web & telemarketing channels to raise awareness, increase demand, generate & nurture leads on behalf of all channel partners across Europe. We created all campaign content and delivered multi-channel lead nurturing campaigns, exceeding year 1 targets by month 4

10. Lead Generation Process Localized for each Geo

12. Nurturing in line with buying stage Not aware of risk/impact