This document discusses a research project analyzing the integration of information and communication technologies (ICT) in museums in Andorra. The research aims to evaluate how ICT have been implemented in Andorra's museums, understand how audiences use ICT in the museums, and assess the educational and communicative impact of ICT on audiences. The study will employ questionnaires, surveys, website analysis, and interviews to collect data from museum directors, staff, and visitors. The results are intended to help redefine museums' digital strategies and cultural policies regarding ICT to better engage audiences and support learning in the 21st century.

1. ICT AND MUSEUMS:
AN ALLIANCE FOR AN STRATEGIC
CHANGE IN INFORMAL LEARNING
AND EDUCATION.
THE CASE OF ANDORRA’S MUSEUMS
Cristina Yáñez Aldecoa
Universitat d’Andorra
GRIE: Grup de Recerca Interdisciplinari en Educació
Dra. Mercè Gisbert Cervera
Universitat Rovira i Virgili y Universitat d’Andorra
.
III Congreso Europeo de Tecnologías de la Información
en la Educación y en la Sociedad: Una visión crítica,
Barcelona,

2. The research
2
 Analyze and identify the associated processes with the
integration and implementation of ICT in museums.
 Methodology for evaluating the integration of ICT in museums:
types, degree and ways of implementation.
 Diagnose the digital reputation of museums in Andorra and
determine:
o Are ICT strategic in management decision making?
o How can ICT become an effective tool for a better learning
and communication
 In despite of appraisals: make improving proposals
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3. Presentation Index
3
1. Problems and assumptions. Current approaches
2. Main Goals
3. Theoretical framework
4. Overall research design and appraisal
5. Expected results/outcomes
6. Conclusions
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4. Problems and assumptions.
1 Current approaches
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5. The advent of ICT is assuming
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a revolution in museums.
are changing the way we learn and
teach, think and communicate.
are changing the rules and strategies of
how communication and learning must be
in museums of the XXIst century.
 viewed by many as a management tool.
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6. XXIst century challenges
in museums
Become
open museums, social,
participative, focused on
audiences, for publics, but with
publics, no limits of time or space,
inclusives, places for exchange and
construction of knowledge
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7. The rol of museum in the XXIst
7
century
 Renewal of the approach: living dynamic, open
 Enhance the educational and social role. Learning
environments
 Zusammenspie: working together to offer varied
experiences
 Learn-enjoy: edutaintment
 Win-win
 Modifies the way in which heritage is presented: the
visitor must be an active part, interact and construct
their own knowledge
 New technologies come into play

8. Which tools and what for?
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The deployment of ICT in museums can be useful
for :
1. Meet the public’s needs and expectations.
2. To promote the educational role of
museums
3. Adapt to public as a whole, who expressses
their needs in two ways:
a. As individual
b. As part of the society
(Humbert, 2006)

9. Internet & museums changes
Technologicals, social &
economics
opportunities
no matter
your size
visibility low cost
9

10. Aspects of learning in museums &
galleries through the use of ICT
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Formal and informal Other exhibitions,
learning guides, publications ..
with online ICT in Education & Formal & informal
school, home, at work learning
ICT Museums &
galleries
(Hawkey, 2006)
Collection management, record keeping, digital presentations ... etc.

11. ICT
 Enables public to decide and
design: what, how and when to
learn, at their own pace, with no
limitation or time, or space.
 Flexibility for everyone to choose
their own way (Hawkey, 2004).
What about all these
changes in museums?

12. Key Trends: The Horizon Report 2011
12 Tendencias museos 2011 Tecnologías a observar para incorporar a los museos
M.S. Gómez Vilchez (2011)
The Horizon Report 2010 The Horizon Report 2011
 Trabajo en red En un año o menos En un año o menos
 Movilidad  Mòbils  Mòbils
 Geolocalización  Social Media  Llibres electrònics
 App En dos o tres años En dos o tres años
 Códigos QR
 Realitat augmentada  Realitat augmentada
 Realidad aumentada
 Informàtica basada en  Aprenentatge a través del joc
 Juegos sociales
localització de l’usuari-
 Microsites temáticos
dispositius sense fils mòbils
 Nuevas redes sociales
 Social Media ROI En cuatro o cinco años En cuatro o cinco años
 Conservador Digital (Digital
 Interfaces basados en el  Interfaces basado en el
curator)
movimiento humano movimiento humano
 Gestor o responsable de la
 El web semántico  El aprendizaje de análisis
comunidad (Community
manager)

13. ICT for communication
& divulgation
Aplications and mobility
New webs
New divulgation ways (RA, CQ)
Social Network
Serious Games
Collaborative Projects
Soledad Gomez www.mediamusea.com

14. Requirements to be accomplished by the mobile
device to be adapted to lifelong learning
11 Segons Sharples (2000) a partir de Hawkey (2004)
Portable To be used where ever the user has the need to learn
Adapted to the persons’ skills, knowledge and learning styles . Designed to support personal
Individual learning, rather than the office work
To capture situations and retrieve knowledge about the situation without technology
Intrusive impediments
Available To allow communication with teachers, experts and colleagues
wherever
Adaptable The development of students’ skills and knowledge
To manage long life learning. So the accumulation of resources and expertise may be
Persistent immediately available , despite changes in technology
Useful Tailored to the needs of daily communication, work references and learning
Intuitive To be used by people without previous experience in technology

15. 15

16. Is the impact
of the visit
real
different?
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17. Investigating on
Museums & ICT
 Emerging field, research to diagnose
the application of ICT in museums is
still limited
 Promote research studies to evaluate
museums, and to trace the lines of how
they should be.
 In Andorra there is no study to
quantify the degree and the impact
of development of ICT in museums

18. 2 Goals
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19. Main goal
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 ICT integration degree in Andorra’s
museum
 Patterns, problems and challenges
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20. Specifics goals
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I. SITUATION
ANALYSIS IN III. USE OF ICT BY
ANDORRA’S AUDIENCES IN
MUSEUM ANDORRA’S MUSEUM
II. ANALYSIS OF ICT IN
ANDORRA’S MUSEUM
Previous fieldwork
exploratory
analysis
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21. 3 Theoretical framework
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22. New museums emerging paradigm
Educational experience
Visitor Active
satisfaction participation
Interaction
Playful:
emotions
&
feelings
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23. How to evaluate a digital resource?
(Carreras & Munilla, 2002, 118)
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1. Develop an integrated methodology for evaluating web
resources for learning systems.
2. Establish who uses the resources and in which contexts.
3. Understand how ICT are used and how they could be
more effective.
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24. Avaluate museums: methodological bases
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• The importance of • Audiences
the collections. analysis
Basic functions of a
museum: research,
conservation and
dissemination
Heritage Audiences
management management
Comunication ICT
management management
• Communication
Plan • Analysis of the
• Communication use of ICT:
strategies and models,
marketing actions
• Educational
problems and
programs challenges
etc..

25. 4 Overall research design and appraisal
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26. Population
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Museos
Museos estatales Museos privados
comunales
• Casa Museo familia de • Museo de las Dos Ruedas • Museo del Tabaco
Areny-Plandolit • Museo Casa Cristo • Museo del Perfume
• Museo Postal • Museo de Arte Sacro • Museo de la Electricidad
• Museo Nacional del Santa Eulàlia d'Encamp • Museo de la Miniatura
Automóvil • CAEE - Centro de Arte • Museo Iconográfico
• Museo Casa Rull • Museo abierto de
• Casa de la Vall geología "Rocas en la
calle"
• Museo del Cómic
Centros de Interpretación
• Farga Rossell, Centro de interpretació del hierro
• Andorra romànica, Centro de interpretación sobre el románico
• Centro de interpretació de la naturaleza de la Cortinada
• Centro de interpretación del agua y Valle del Madriu
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27. Tool design and expert validation
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Focus
MUSAND MUSATIC WEBS Group e-MUSEDU
Questionnaire Survey ANALYSIS Survey
Meeting
Refine Assessing the
Analiyze the results educational
Knowing Evaluate the structure and and
museum ICT comunication obtained communicativ
Goals organizations in integration in by
Know e impact of
Andorra museums MUSATIC ICT on the
audiences
MUSAND audience
Directors ,
Museum Museum’s Museum’s
Population directors technics, Audiencies
directors webs
guides
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28. Methodology. 1st. step
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Goal Methodology Tool
Study
What to measure?
• Study on quantitative • Analytics
indicators that • Questionnaires to • MUSAND
describe and museums’ managers
measure the situation,
of museums and
establish categories.
Goal Methodology Tool
What to measure?
• Study on quantitative • Analytics
indicators that • Conducted • MUSATIC
describe and semistructured surveys
measure the situation, to museums’
penetration and use managers
made of ICT.
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29. Methodology. 2nd. step
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Goal Methodology Tool
Study What to measure?
• Describe and
measure the situation,
• Record sheet
• Conducted • WEB SITES
of Andorra’s museums semistructured surveys
websites and to museums’
establish categories. managers
Goal Methodology Tool
What to measure?
• Explore check and • Qualitative
identify perspectives, • Script • FOCUS
opinions, attitudes,
points of view on ICT.
• Meeting with GROUP
different museums’
• Sharpen results staff members
obtained by
MUSATIC MUSAND
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30. Methodology. 3rd. step
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Goal Methodology Tool
Study What to measure?
• Use of ICT in museums.
• How do people
• Interview
/Surveys,observation, • EDUMUSEU
interact. Field work
• Processes of education
and learning in
specific cases.

31. 5 Expected outcomes
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32. Expectes
outcomes
• Get a real assessment of ICT in
museums in Andorra: allow planning
• Demonstrate that technology education
can be a way forward in order to show,
learn and build cultural heritage.
• The results are an incentive to
encourage submerge cultural heritage
fully into the s. XXI and new ICT
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33. 6 Conclusions

34. Conclusions
ICT can be doubly useful for:
Globally
• Redesigning axis of cultural policies in ICT in
museums
• Enhance technological education
Specifically
Analysis and evaluation can be useful to
diagnose:
• Manage the digital reputation of museums
• Redefine focus of their websites
• Define online communication and learning
34 strategy per each museum

35. Conclusions
We hope that the contributions of
this research, will contribute to
help rethink the strategic and
future development of museums
in Andorra,
so that the benefits flow back into
society
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36. 36
Thank-you for your attention
cyanez@udad ad
merce.gisbert@urv.cat
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