1. WORDLIFT 2.0
a World of entities
in partnership with:
Thursday, March 29, 12

2. In a nutshell
search engines - closed index
• Knowledge comes from many sources
• Search engines are building their entity Cast information
from billion of web
stores using web crawling techniques
Attributes
pages
• We want to do it with the help of
blog editors providing: Entity
• an open knowledge base
aemoo web - open knowledge base
• an aggregated and consistent views cast information
from Blogger A
of all the entities cast information
from Blogger B
• an intuitive classification ontology Attributes
Cast information
from open
• a new way to browse the web of repository
(DBPedia, Freebase)
objects Entity
Thursday, March 29, 12

3. WordLift 1.x: lesson learned
Objectives Key Findings
Editors’ time is precious and there
•Improving content find- is no point in waiting for the
ability 1 enhancement process to be
completed
•Enter the WordPress
community Multiple selection is not an
effective usage-pattern when
•Adding schema.org 2 filtering relevant entities from the
support for WordPress, enhancement’s results list
•Marking People and Not everyone is famous (or
Organizations, willing) enough to be a named
3 entity on wikipedia, freebase or the
new york times (and typical blogs
Use Cases don't have a thesaurus)
WordPress Community
Enel Enterprise
793 downloads since
Blogging Platform
8/11
Thursday, March 29, 12

4. Social WORDLIFT 2.0 Thing
Media Ready Plot Summary
(RSS/GEORSS/JSON)
Company
Truly
Product
engaging
Creative
Work
Person
Optimal
Viewing on
any device Event
(Responsive) How a Content Intensive web site
can benefit from a semantic driven UI
and a more structured content architecture
Place
Thursday, March 29, 12

5. Mission Statement
• Empowering editors with new publishing tools and
a federated platform for named entity
sharing,
• Designing a suite of technologies to enable intuitive
content discovery and recommendation
using Semantic Web and the LOD Cloud,
new means of information
• Providing
consumption for multiple languages,
• Marketing web contents using entities.
Thursday, March 29, 12

6. SCREENCAST
https://vimeo.com/39372370
https://vimeo.com/39398179
Here is the beta of WordLift 2.0 - DEMO TIME! Practice OUT
Thursday, March 29, 12

7. Rome, Cairo, Tel Aviv
Dankeschön!
InSideOut10
Thursday, March 29, 12