Blogging has become one of he most popular social activities in the world. More than a cyber journal, an effective blog can be turned into a revenue generating machine. This guide features how to’s and shortcuts certain to help you maximize exposure and revenue from your blog.

1. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
01
Regular
Informative
Profitable
Educational

2. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
02
RIPE
The Blog Guide That Bears Fruit.
Section 1: Why Blog?
Section 2: RIPE, The Acronym
Section 3: Monetizing Your Blog
Section 4: Promoting Your Blog
The information featured within this document is
Believed to be accurate as of November 16, 2009, the
date this white paper was produced.
In the event discrepancies are found either in the information or links shared
throughout this interactive document, please contact the author at
danielstpierre@cybergenica.com.
EXECUTIVE SUMMARY
Blogging has become one of he most popular social activities in the world.
More than a cyber journal, an effective blog can be turned into a revenue
generating machine. This guide features how to’s and shortcuts certain to
help you maximize exposure and revenue from your blog.

3. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
03
Section 1: Why Blog?
Because RIPE Blogging Leads to a Bountiful Harvest.
There are countless reasons why you should consider blogging. The main reason
why I started blogging was out of necessity. I was a top internet marketing expert
without a blog, basically a mechanic without torque wrench.
For years I had been preaching to my clients about blogging telling them it was
an essential tool to be used in the promotions of their services or products. The
problem was I, myself did not run a blog. Why? Because I focused on other internet
marketing methods... Until last month!
Just over a month ago I started a Wordpress blog that’s already produced a harvest
beyond measure. Using my blog to promote my white papers, websites and even
services or products to which I am an affiliate, I am reaping tremendous rewards!
One of the most attractive features of a Wordpress blog, other than its search engine
marketability is they are customizable. If you know what you’re doing, a Wordpress
blog is key to successful blogging.
A personal answer to business publishing, blogging offers a user friendly channel by
which products, services or options are spread through the internet. The fact blogs
are also search engine friendly adds to the mix, producing monetizing opportunities
for bloggers to capitalize on.
What’s most attractive about blogging is the opportunity for unknowns to be heard,
to be published. In some instances blogging became a platform by which bloggers
were the lucky recipients of book deals, some as much as $300,000.00.
If that’s not motivation enough for you to start a blog, I don’t know what is!

4. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
04
Section 2: RIPE, The Acronym
Regular, Informative, Profitable and Entertaining.
Regular
To be successful a blog needs to feature regular posts, optimally daily posts.
Regularity in a blog produces stickiness which in turn generates awareness.
Since the goal of any blog is based on communication and exposure, it essential
bloggers focus on maximizing awareness. By ensuring
your blog posts are regular and current you
guarantee maximum awareness.
It is important not to confuse regularity with
obligation which plays a role in the quality of blog
posts. Blogging out of obligation may affect your
blog negatively, specially if your audience expects
quality over quantity.
The rule of thumb when blogging is, if it’s worth telling then it’s worth
blogging about.
Informative
This is a challenging yet rewarding aspect of any blog. Educating audiences is often
not as easy as it sounds. To successfully educate readers, bloggers should research
each post’s topic thoroughly using all available resources such as Wikipedia, MSN
Encarta or any other reliable research tool.
Offering information about topics within each post significantly increases credibility
as well as enhance search engine exposure which in turn should boost your blog’s
exposure.
Information should include how to’s, answers to FAQ’s, tutorials, shortcuts or tips
that will help your readers save time, money or both!

5. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
05
Profitable
Unless your blog cannot generate revenue
based on ruling system or other agreement,
your blog should absolutely be designed
to be profitable.
Affiliate programs, special offers, your own
services or products should be used to
complement your blog. Use tasteful theme
and location when attempting to monetize
your blog.
In the event you do not offer services or have
products of your own, Google’s Adsense is an effective way to generate revenue from
your blog. Adsense is customizable and targeted which maximizes revenue potential.
Other effective affiliate programs include Linkshare and Amazon. Linkshare features
a diversified network of Affiliates while Amazon offers specific products easily pro-
moted through blogging.
Entertaining
A critical aspect of any successful blog is entertainment. To be successful your blog
needs to impact your readers emotionally which produces a higher reply rate. More
replies to blog posts means more exposure, more exposure translates to increased
revenue.
There are many ways to entertain your blog’s audience. Using photo-
graphs, videos or audio tracks is a simple way to keep your readers
entertained.
An important aspect of the entertainment factor of your blog is “Be
yourself”. Don’t over do it, or worse yet, try too hard to entertain
your audience. When it comes to entertainment on your blog, good
taste will go a long way.

6. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
06
Section 3: Monetizing Your Blog
The Harvest of Your Blog.
Affiliate programs, products or services are the easiest ways to generate revenue
from a blog. Another great way to earn income from blogging involves Paid Blog
Posts.
Paid blog posting involves getting paid for publishing posts about specific advertisers,
products or services. This fast growing referral service allows bloggers to profit from
their interaction their audience.
Some of the most respected Paid Blog Post advertisers are:
PayPerPost
Link Post
Blogsvertise
Review Me
Smorty
Shvoong
451 Press
BlogBurner
Bloggerwave
Blogitive
Blogsvertise
Blog To Profit
Creative Weblogging
DayTipper
In Blog Ads
LoudLaunch
Sponsored Reviews
Weblogs Inc
Wise Bread
b5media

7. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
07
Section 4: Promoting Your Blog
If You Blog it, Will They Come?
Just because you have something to blog about does not necessarily mean
thousands of readers will flock to your site. As a matter of fact, building an audience
might very well be the most difficult aspect of blogging.
While there are tools available to promote blogs, there is no magic formula. Blog
promotion takes time, often more time than blogging alone.
The first step in making certain your blog is “out there” involves submitting it for
indexing by major search engines like Google, Yahoo and MSN. To submit your blog’s
URL to Google, Yahoo and MSN in one simple step, click any of the logos below or
visit the “Free Search Engine Submission” tool on the Cybergenica website.
Other Promotion Tools
There are countless ways to promote your blog, most of them free. One of the most
effective ways to promote a blog involves exchanging links with other bloggers.
This strategic partnership acts as a double edged sword by not only increasing your
blog’s exposure to various demographics and audiences, link exchanges also increase
your blog’s link popularity score within search engines’ algorithms thereby positively
affecting your search engine rankings.
Atop submitting your blog to major search engines you should also submit your blog
to Blog Directories. To find such directories simply run a query on your search engine
of choice as these lists are always changing according to web trends.

8. The Cybergenica Company
Based in Tampa, FL
PH: (727) 674-5681
www.cybergenica.com
By Daniel St.Pierre
RIPE
The Blog Guide That Bears Fruit
Cybergenica
purpose driven
internet marketing
08
Conclusion
Blogging is a new, user friendly, cost effective publishing trend that’s here to stay
because it can easily be monetized. Blogging features real time, worldwide audiences
seeking interaction through communication.
Blogging is truly extraordinary, not only because of its flexibility but also its
demographics. Basically if you’re old enough to type, you’re old enough to blog.
Be certain to keep your blog RIPE -- Regular, Informative, Profitable and
Entertaining and you too will reap the harvest from your blog.
RIPE
Produced by Daniel St.Pierre
©2009 Cybergenica
References & Resources
1. The Google, Yahoo and MSN logos are property of
each appropriate company and trademarked to each
company. The author of this document has no relationship
with Google, Yahoo or MSN.